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Tommy Baker

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Top Books For Entrepreneurs In 2019 (So Far)

By | Books, Entrepreneurship, Lists
Reading Time: 6 minutes

NOTE: This blog post was also a podcast on the Resist Average Academy, which you can access on this page.

Top Books For Entrepreneurs In 2019

With 2019 nearly halfway over —it’s time to take a moment and reflect on the best books of the year to this point.

Specifically, I’m going to be talking in the context of entrepreneurship, personal growth, self development, habit formation and other similar niches.

Typically, I read at least two books per week —although this year I slowed down since I released The Leap Of Your Life in April and needed a break after way-too-many Barnes and Nobles afternoons and endless Amazon orders.

But now I’m back full force and stronger than ever.

In this blog post, I’ll be sharing the title, key themes —as well as who would benefit from diving into each book and what I found to be particularly unique or valuable.

NOTE: I am only showcasing books that were published in 2019.

Remember: if you commit to reading ten pages a day, that can add up to 12-20 books per year —making you an unstoppable force of perspective and expertise.

Let’s get started.

Digital Minimalism, Cal Newport

top books entrepreneurs

Cal Newport is one of my favorite authors, and I always love reading his work. He’s been on the podcast of course, and Deep Work radically changed the way I approached my work and writing on a daily basis.

I knew I’d love his latest —Digital Minimalism. After reading the first couple chapters, I started to have a disdain for my phone. I noticed how much social media was consuming my life and stopping me from creative work. I even told Taylor I was going on a hard break for a while.

There is no doubt this book is a wake up call to our hyper distracted, over-stimulated world of life and business. It showcases research and real world tactical tools to help fight the battle against the world’s biggest companies to re-claim your most important asset: attention. As someone who runs an online business, it can be easy to talk myself into saying I am doing work, and then scrolling incessantly with no purpose.

Like anything, social media is a tool. And much like Law of Diminishing Returns states: more is not more. At some point, it goes from a way to create and connect to a source of distraction. For this, Cal Newport recommends taking a 30 day digital fast.

While I haven’t completed the 30 Day prescription inside of Digital Minimalism, I’ve introduced new rules and principles —including shut down principles and of course, lots of Airplane mode.

Who Should Read Digital Minimalism?

Any business owner who feels overwhelmed with the endless demands of technology, email and social media —and who is ready to make some real changes.

The 5AM Club, Robin Sharma

I read this book on my yearly Europe trip and it was the perfect dose of storytelling, personal development and the pursuit of mastery. I consider Robin Sharma a personal mentor, even though we haven’t worked together yet. I’m drawn to himbecause of his message and commitment to authentic leadership.

The 5AM Club is something I’ve been living for years —I personally call it Beating Sunrise: waking up early, taking command of your day and ensuring you create the emotional states most people are waiting for.

This book is jam packed with incredible quotes and really drives the waking up early point home —time and time again. One key thing to mention is the reviews on this book were completely mixed: some loved it, like me —and others couldn’t stand the storytelling.

I personally found the storytelling fun, light-hearted and refreshing after reading (and writing) so many to-the-point personal development books over the years. I commend Robin for thinking outside of the box and always pushing his boundaries of creativity and growth.

Specifically, I love his principles of intense periods of focus and structure combined with play, fun and adventure. This is similar to a protocol I share in my coaching with the underlying theme that freedom is found in structure, routines and discipline.

Who Should Read The 5AM Club?

If you want a powerful reason to wake up before sunrise and set the tone for your day told through a fun narrative —you’ll love The 5AM Club.

Free To Focus, Michael Hyatt

top books entrepreneurs

As you can tell, I read and discuss a ton of books on focus and productivity —because I truly believe we must keep the importance of focus top of mind. Like any skill, the more I read about why it matters so much, the more likely I am to follow through and be reminded on my day to day.

Reading Michael Hyatt’s latest work was eerie —I’d just released my 7-12 Formula Course around focus and lots of his principles were exactly the same as mine. However, I did find some new tactics and perspectives I hadn’t discovered yet in Free To Focus.

Hyatt’s no-fluff, easygoing writing style made this book a breeze to read in two days —with a repeat the week after. The core theme of the book is one I’m constantly discussing: real productivity is not about doing more, to do more. It’s about doing less, to create more results, freedom and exponential results in life and business.

I loved how he starts the process with Stopping. Meaning, it can become impossible to focus when we’re running 100 MPH with no direction. It reminds me of slowing down, to later speed up. Once you stop and reflect, then you’re going to find the hidden needle movers in your life and business that really move the needle.

Who Should Read Free to Focus?

If you’re tired of the old model of productivity and spending most of your time on tasks that may or may not grow your business —dive in.

 

Flip the Script, Oren Klaff

top books entrepreneurs

I’ve read countless books on sales, negotiations, influence and persuasion. It’s been a while since a book stood out as a refreshing take, and that’s exactly what happened with Oren Klaff’s Flip the Script. Klaff took the world by storm with his previous book, Pitch Anything, and this one is a must have for 2019.

I read the first sentence and I was hooked.

Why? Because the landscape has changed, and pressure selling doesn’t work anymore. The days of false scarcity and leverage are gone, because now consumers have all of the leverage they need through Google, reviews and countless courses.

The truth is: none of us have a problem with sales, when it’s something we desire and in alignment with our values, goals and mission. Klaff’s prescription is a way to ensure you’re seen, heard and connected with the people who are the right fit: for me, this means my dream clients.

Who Should Read Flip the Script?

If you’re selling a brand, product or service and tired of the old ways of negotiation and want to find your dream clients the right way.

Ultralearning, Scott Young

top books entrepreneurs 2019The last book on the Top Books of 2019 for entrepreneurs is Ultralearning by Scott Young. I came across Scott’s work after reading Atomic Habits by James Clear in 2018, one of the best books on habit formation and why 90% of goal setting processes don’t work.

What I’ve noticed in the space of entrepreneurship is a focus on purpose and passion, but not on skill acquisition. If you follow me on the podcast or on social media, you’ve also seen me transition from speaking about those, and instead, addressing your ability to acquire valuable skills.

Enter Ultralarning. The reason I loved this book is because a lot of us think we know how to learn. But school didn’t teach us how to learn efficiently and to hard-wire skills for life. Often, it taught us to dump our brains with a ton of information and then repeat them on tests.

Scott was also on the podcast, which I’ll link to once the episode is live.

Who Should Ultralearning?

If you’re wanting to be more efficient with your ability to acquire key skills for your career or as an entrepreneur —this will help get you there faster.

Top Books In 2019 Links

Here are the links for you to grab these books:

Final Words and I’d Love To Hear Yours!

Well, there you have it.

As I said earlier in the post and often on the podcast —reading can create massive transformation in your life. Whether you’re consuming written texts or audiobooks, there is nothing better to tap into perspective, growth and wisdom.

What has been your top books for entrepreneurs in 2019? I’d love to hear about it in the comments.

MAKE YOUR FIRST 6 FIGURES with Mike Zeller | VLOG #005 |

By | Advice, Entrepreneurship, VLOG | No Comments
Reading Time: 2 minutes

MAKE YOUR FIRST 6 FIGURES with Mike Zeller | VLOG #005

How do you make your first 6 figures?

Let’s face it —being a coach, thought leader, entrepreneur or creator isn’t always easy.

(Despite what the motivational Instagram quotes may tell you, to make your first six figures is going to be a challenge.)

And many times, you’re not seeing the traction and results you dreamed of or were told were possible.

(The sad reality is that 80% or more of those in the space will have to fold up shop in the next year.)

I’ve been there, and usually, it is not a matter of your ability to impact someone’s life.

On the newest VLOG, I welcome a special guest, friend, and two-time Resist Average Academy podcast alumni —Mike Zeller, where you’ll discover:

» The 4 Pillars required for six figures
» Why your MINDSET is always the starting point
» How to develop expertise in your niche
» Why low ticket sales are much harder
» Why you must fall in love with sales and marketing
» How to develop a powerful tribe and support system

…and so much more.

This is the topic of the latest Resist Average VLOG, which you can watch here:

MAKE YOUR FIRST 6 FIGURES with Mike Zeller | VLOG #005

So, what are the specific ways Mike Zeller and I shared on how you can make your first 6 figures?

1: Six Figure Mindset

Everything starts with the way you think about yourself, your offering and the possibility of your business. I learned this from my conversation with billionaire Naveen Jain —and how his mindset was the foundational building block to his success.

2: Leveling Up Your Expertise

The pursuit of expertise is what’s going to differentiate you in any crowded marketplace —because most people are unwilling to go deeper.

Get laser focused on your specific expertise to make you invaluable, and leading to your first 6 figures.

3: Marketing & Sales

You can have the best brand, product or service — but if you don’t have the marketing skills to go with it, you’re doomed.

4: The Right Tribe

Last, to make your first 6 figures will require you to hang out with a tribe that lifts you up and is making you think bigger and bolder. Your environment is your catalyst for growth or an anchor for stagnation.

MAKE YOUR FIRST 6 FIGURES with Mike Zeller | VLOG #005

So, there you have it. If you liked this episode, please subscribe on YouTube and leave me some comments.

Furthermore, let me know what you want me to address and I’ll create an episode on that topic!

your 2019 mid year check in Tommy baker

Your 2019 Mid Year Check In

By | Advice, Entrepreneurship
Reading Time: 8 minutes

NOTE: I also did an audio training podcast of this blog post, which you can access above.

Your 2019 Mid Year Check In

We were coming back on a 12 hour flight from Europe and I was doing some thinking, reflecting and planning —and that’s when it hit me:

We’re already 50% done with 2019.

I couldn’t believe it —and that’s precisely then I booked an appointment with myself for 3 hours titled 2019 Mid Year Check In.

(Creative, right? I need to work on that.)

And you can and should do the same: because with 50% of the year done, it’s time to re-evaluate.

Remember: if you don’t pause and take a moment to reflect on your biggest wins, challenges, the big audacious goals from the start of the year while taking inventory —you’re going to wake up in December wondering what happened to the year.

For most people, they don’t even remember their big targets from the start of the year: tripling their revenue, finally quitting their job, cultivating the relationship of their dreams, etc. Because of this, they’re unwilling to pause and reflect. Usually, because they feel guilt over not moving forward and don’t need the reminder.

In this blog post, I’ll help you through the process of creating your own 2019 Mid Year Check In —so you can finish the year with clarity, growth and endless momentum.

Are you ready?

Step 1: Identifying Your Biggest Win(s)

On the path of ambition and growth, we rarely spend time reflecting on what has gone right.

The first step for your 2019 Mid Year Check In is to identify your biggest win to date and own it with everything you’ve got.

This is not a time to play small or minimize the success you’ve chosen. Whatever this was for you and in any area of your life —I want you to deeply and authentically celebrate yourself.

Once you’ve identified the biggest win, challenge yourself to find at least 10 others during the first half of 2019. It’s not about the size or scope of them, it’s about what they mean to you. All change and growth requires courage —sometimes it’s the small moves that lead to the big ones.

For me personally, the biggest win was writing and formally launching The Leap Of Your Life. It was an intense project and I’m proud of the work. Instead of focusing on how I wanted more book sales, I’m going to own the art of creating and the courage to put my work out there.

I want you to do the same, no matter what your win(s) were.

2019 mid year check inStep 2: Identifying Your Biggest Challenge

Armed with the energy of your biggest win, it’s time to flip the script and identify the biggest challenge you’ve experienced to date. Often when we experience adversity, we tend to avoid it —instead of seeing it as an opportunity for learning and growth.

Whether you went through relationship issues, an unexpected career change or a launch that didn’t go well: this is the time to identify it and then extract a lesson from it.

For example:

My biggest challenge was I had committed to launching a podcast —and still haven’t released one episode.

The lesson I learned is not to get caught up in the logistics and overcomplicating the process. Instead, I need to commit to recording my first 10 episodes.

Another example:

My biggest challenge was falling off my morning routine after the first couple months. I started strong, but then faded —and then I started to feel guilty and beat myself up.

The lesson I learned is that with any habit change there is going to be slip-ups and times where things go haywire —but tomorrow is a new day. The following week is a new chance to get right back on track.

Hopefully, you see the power in taking your challenge out of your head and putting it onto paper while extracting a lesson.

Because when you do this, you supercharge your growth and learning while re-wiring your mind to see the positive in the challenge.

To finish, you’re going to ask yourself a simple question:

Knowing what you know now —what are you committed to changing for the rest of 2019 in regards to your biggest challenge?

Now that you’ve identified your biggest win and challenge, it’s time to take inventory.

Step 3: Taking Non-Emotional Inventory

We have over 50,000 thoughts every single day.

We check email over 88 times every work day.

We’re in an endless barrage of stimulus and noise.

The next step  in your 2019 Mid Year Check In is to push the pause button on life and take non-emotional inventory. As it sounds —you’re going to separate your emotions with your current life circumstances.

Specifically, you’re going to sit down and see where you find yourself in the following areas of life:

Healthy & Vitality.

This includes your daily energy, vitality and progress with how you look, feel and perform.

Business & Income.

This includes your career growth, promotion(s), sales and revenue and creative endeavors.

Relationships & Social.

This includes your closest relationships, family, kids, social circle and virtual communities.

Spiritual & Purpose.

This includes your deeper connection with life’s meaning, your purpose and spiritual path.

The best way to do this is to simply list 3 or 4 bullet points for each —making them as specific as you can.

Tommy baker 1% ruleFor example, in business and income:

• Revenue to date is $85,000

• Launched a brand new course.

• Invested in my first team member.

• Feeling lost in regards to marketing.

The bullet points are a way to achieve clarity and get a real pulse on where you are today. In the above, there are metrics, markers and also identifying a challenge. When I do this, I try to write the bullets in a way that a stranger could get a clear picture of where I’m at in every part of life.

Step 4: Crafting Your Targets For 2019

Now, you’re going to fast forward 6 months by asking a simple question:

What must happen by December 31, 2019 for you to feel this year was a massive success?

Again, this is when you create the space to formulate a vision for the rest of the year. Keep it specific, simple and tangible —with goal setting, too many people are trying to do too much. Limit yourself to 3 big targets or what I call in The 1% Rule big rocks.

For example:

• I’d need to launch and sell a new program.

• I’d need to take the vacation with my partner.

• I’d need to complete a morning routine 5 days a week.

Remember: you can accomplish an entire year’s worth of results in the next 6 months. In fact, if you do it right: you can create a few year’s worth of results if you’re clear, focused and disciplined towards your ambitions.

Step 5: Plan Your Quarterly Targets

Take a moment to reflect back on Step 4 and ensure the targets are exciting, motivating and bold enough for you. This is not about some unrealistic, impossible dream: it’s about choosing 3 big targets that would really make you look back proudly at 2019.

With these in hand, it’s time to reverse engineer them and break them down into targets for the next quarter. Q3 is July, August and September —so ask yourself:

Based on Step 4, where would I need to be by the end of September?

Then, fill in the blanks by being as specific as you can.

Here’s an example using the targets above:

• I’d need to launch and sell a new program.

Q3 Target: By September, I’d need to have all assets ready for launch and start marketing.

• I’d need to take the vacation with my partner.

Q3 Target: By September, the trip will be booked, paid for and blocked off the schedule.

• I’d need to complete a morning routine 5 days a week.

Q3 Target: By September, I’d be on track with 5 days a week using a habit tracking app on my smartphone.

If the above seems simple —that’s a great thing. With goal setting, most people overcomplicate the process, have zero clarity and then use it as an excuse to not move forward. These targets are now to be reviewed every single morning as your morning ritual.

Step 6: Schedule Your Learning & Fun

We’re almost done with your 2019 Mid Year Check In —and now it’s time to strategically schedule in your learning and fun. The reason we do this is because what doesn’t get scheduled in advance, won’t get done.

And two of the most important things to schedule in advance are your personal learning —including skill acquisition, growth, seminars, masterminds, events, etc and your fun time: time off, hobbies, fun events and more.

For learning —review your targets above and ask yourself:

• What is the one skill I can sharpen during the rest of 2019 that will amplify my value in the marketplace?

For example: copywriting, podcasting, speaking, video, digital marketing, email copywriting, management, training and coaching, etc.

• What is the one event or seminar that is aligned with my targets and ambitions that will put me in the right mindset and momentum?

For example: live events, masterminds, programs, training, networking opportunities, incubators, etc.

• What is the one course, program or book(s) I need to invest my time, energy, money and attention into to act as a catalyst towards my targets?

For example: digital courses, study material, online programs and learning, books, etc.

Don’t underestimate how crucial this is: leaders are learnersnot dabblers. They are specific and don’t leave space for guesswork.

When I review the rest of my 2019, I see I’m going to two workshops, one big event —have 20 books I’m committed to reading and two core skills I’m working on. I want you to do the same, although keep it simple.

Then, you’re going do to the same for your fun time. This can include a vacation, weekend trips, adventure, hobbies and “you” time.

For example, here are some of mine for the rest of 2019:

• I’m going to get my mountain bike repaired and hit the trails at least once a week.

• I will plan to visit at least 2 places sights in Arizona with local road trips.

• I’m committed to 3 brand new hikes on mountains I’ve never been on.

Again: the more specific you can get here, the higher chance you’re going to execute and follow through.

Tommy baker resist averageStep 7: Review & Execute Your 2019 Mid Year Check In

Remember: if you complete your 2019 Mid Year Check In —you will be part of a tiny percentage of people who are committed to their goals and ambitions.

Because countless people say they want incredible results, but will never take the time to go through the 6 steps detailed above.

The above should take you anywhere from 45 minutes to a couple hours at most. What I do is rent a conference room out at my local co-working space, book an appointment with myself on the calendar and have at it.

2019 Is Still Yours. Own It.

There you have it: a step by step process to reflect on where you’ve come from in 2019 and where you’re headed.

Because even if this year has been challenging, hard and full of adversity —you still create one year’s worth of results in the next 6 months.

The question then, becomes:

Will you?

I’d love to see it happen —and if you have any questions or comments, feel free to post them below and I’ll tackle them.

5 WAYS TO MAKE BOLD DECISIONS | VLOG #004 | Tommy Baker

By | Advice, Entrepreneurship, VLOG | No Comments
Reading Time: 2 minutes

5 WAYS TO MAKE BOLD DECISIONS | VLOG #004 |

Let’s face it: our lives are a compounding of endless choices and decisions —that can lead to radically different places.

Often, when you’re looking to create transformation —it can feel daunting to make bold decisions towards your dreams.

During the last half decade of being in the trenches helping others collapse their vision and bring their ambitions to life, I’ve compiled some powerful tools to help you make bigger and bolder decisions.

This is the topic of the latest Resist Average VLOG, which you can watch here:

5 WAYS TO MAKE BOLD DECISIONS | VLOG #004 |

So, what are the ways you can step into your vision today?

1: Go To Your Future Self

Here, you seek wisdom from the version of yourself who has already accomplished your biggest dreams and desires.

What would they do in the same circumstances? Do that.

2: Use Reverse Visualization

Reverse visualization is one of my favorite tools, which I revealed in the Leap Of Your Life.

Similar to the first, you’re going to future pace and imagine a future where you didn’t make the decision you’re about to and examine the consequences.

3: Lead With the Heart

Often, our intuition knows exactly what to do, but we talk ourselves out of it. Emerson called this the blessed impulse, and it comes from one place: your heart.

4: Choose Abundance

Making decisions out of scarcity only attracts more scarcity. Instead, make bold decisions from a place of abundance and watch what happens to your growth and results.

5: Create Powerful Energy

Last, be careful to examine the emotional states and environments when you’re making big decisions.

If you’re exhausted, drained and scattered —it can seem impossible to make the decision you know you must make.

5 WAYS TO MAKE BOLD DECISIONS | VLOG #004 |

So, there you have it. If you liked this episode, please subscribe on YouTube and leave me some comments.

Furthermore, let me know what you want me to address and I’ll create an episode on that topic!

Tommy baker entrepreneur

27 Reasons Entrepreneurs Are Stuck

By | Entrepreneurship, Lists, Uncategorized | No Comments
Reading Time: 9 minutes

27 Reasons Entrepreneurs Are Stuck

Entrepreneurship is the ultimate game: one where you’re on the frontlines of steering your own ship, doing meaningful work of your choosing —and if you do it right, creating a level of financial prosperity and lifestyle freedom most only dream about.

But it doesn’t always work out that way.

I’m constantly having conversations with entrepreneurs, solopreneurs and side hustlers who can’t seem to breakthrough —and are now asking themselves the following questions:

Is this really for me?
Am I capable of doing this?
Why can’t I seem to create their results?

And at some point or another, we’ve all been there. During my ten-year entrepreneurial career —I’ve been there more times than I can count.

But I’m still here, and I’m not going away anytime soon. In fact, I see these challenges and moments of adversity as opportunities to shift perspective and create new results.

Because on the other side of the challenge is what I consider the ultimate success: a life and business you can’t wait to wake up for.

In this post, I’m going to share 27 Reasons Entrepreneurs Are Stuck —and what to do about it. For each one, I’ll add some context and an action step to help you breakthrough.

Let’s get started.

entrepreneur Tommy baker

1. You’ve got too much on your plate —make deletion a daily exercise.

As your own boss, it can seem impossible to say “no” or prioritize what really matters, so you do it all —until you wake up overwhelmed, exhausted and spinning your wheels. This is when the art and science of deletion and creating space becomes non-negotiable.

ACTION: Delete one thing off your plate right now. Don’t overthink it.

2. You’ve got Plan B’s and C’s —instead of being 100% all in.

You’ve got a marketing agency, a coaching business, do personal training on the side and also have a YouTube channel. Come on! This is not something special: this is holding on to life rafts and not going all in on your one thing. This takes courage, but will pay off.

ACTION: Identify what is holding you back from going all in.

3. You’re not great at being your own boss and lack self accountability.

You do realize there’s a purpose to corporate offices, endless meetings and going to lunch with coworkers you can’t stand, right? OK, maybe that’s only me. It’s all about accountability, and for many entrepreneurs —they don’t have much of their own.

ACTION: Work on this every day this week —choose a time to wake up (mine is 4:30) and don’t break it.

4. You work from home and wonder why you’re distracted and scattered.

Doing creative and purposeful work in the same place you watch Netflix and hang with the family is a terrible idea. People will argue with me about this, but I am adamant: working from home is robbing you of your results and growth.

ACTION: Find a coworking space, get an office or go to a quiet coffee shop.

5. You’re not owning your value and expertise —and charging enough.

As a freshly minted entrepreneur, it’s easy to not own your value and charge less under the guise of wanting to create momentum and case studies. But remember: what you’re an expert at is something others are blown away by —and we’re often the last to acknowledge the value of our expertise.

ACTION: The thing you’re an expert at has the potential to change lives, when will you own this?

6. You’re going after $20 or $47 customers instead of higher ticket ones.

Related to the above —it can be tempting to start a low ticket subscription model as a creator and entrepreneur. But make no mistake: marketing to the masses is 20X harder than marketing to the few in front of you. You need numbers and marketing prowess to hit the many.

ACTION: It’s tempting to fish for the bottom when you’re staring, but going after this market is HARD work for little payoff.

7. You’re believing you have to be on every social media platform.

Exhale, you don’t. I teach and train others under the model of picking a pillar platform —consider this where 90% of your effort should go. For me, it’s the Academy podcast. Commit to your pillar platform for at least 18 months, and then start branching out.

ACTION: Pick one pillar platform —where your people are already hanging out.

8. You’re not ruthless with saying ‘no’ and creating boundaries.

There’s nothing worse than someone reaching out to ‘connect’ and finding yourself at Starbucks as they blather on about randomness —and then try to pitch you something. Because entrepreneurs get paid on results, and not time invested —they must be extra diligent about what they’re saying “yes” to.

ACTION: This week, create boundaries and protect “you” time.

9. You love your brand, product or service but not the marketing of it.

You can have the best coaching program. You can have the best personal training facility. You can have the best software —but if you’re not getting it in front of people every day, you’re going to lose. Most entrepreneurs wait until they’re in dire straits to finally fall in love with marketing and sales. Don’t be that guy or gal.

ACTION: Study marketing, influence, sales and persuasion this week.

10. You’re surrounded by B- and C players who won’t demand excellence of you.

Does this person amplify my belief, clarity and possibility —or do they diminish it? This simple question is one of my favorites for identifying the right tribe of people to support my mission. Be careful who’s around you, because their mindset will become yours in due time.

ACTION: Take an inventory of your tribe —and get radically honest if they’re truly helping you.

11. You’re “rolling solo” instead of investing in yourself through coaching and mentoring.

When you invest in yourself and your business —you’re writing your dreams a check. You’re pouring your attention and energy into yourself. Nothing will replace this. Every entrepreneur must work with someone —whether it’s a virtual course or program or a 1-1 mentor. The stakes are too high not to.

ACTION: Invest in a course, mentor, product —something that helps you with your blind spots.

12. You’re unable to navigate the emotional stress that comes with entrepreneurship.

All transformation is emotional. I’ve said this on the podcast and in my books countless times. Leaving your comfort zone requires you to brush up against your emotional edges —and face fear, doubt, uncertainty and stress.

Whether it’s launching and shipping your product or hiring your first employee, entrepreneurship is the arena where you get to face yourself head on.

ACTION: Journal when you’re going through a tough time, this is a great practice for emotional intelligence.

13. You’re playing the comparison game to everyone’s highlight reels.

Comparison can either crush your momentum or fuel you to see other’s success as proof that yours is possible too. But be careful, because subconscious comparison can lead to self-sabotage, despair and feeling more stuck than ever.

ACTION: Stop doing this and understand they’re going through hardships like you are.

14. You don’t know who you’re speaking to —so you speak to everyone.

You’re not for everyone. Southwest Airlines is not for everyone. Apple is not for everyone. Starbucks, even with 28,000 locations —is not for everyone. Be for someone. Stand for something. Be bold, audacious and specific. Otherwise, you will get lost in a sea of mayhem and uncertainty.

ACTION: Who are you speaking to, what are their aspirations? Where do they hang out? What keeps them up at night? Drill, drill, drill.

15. You haven’t fallen in love with your sales process and made bold offers.

“But Tommy, I don’t want to come across that way.” A health coach was telling me the reasons why she couldn’t pitch her services —until I asked her about where she got her certification, knowing it cost her a tuition of $8,000 and inquired about the sales process.

“What? There wasn’t one…it was amazing!” And that’s my point —when you’re aligned in the people you’re serving, there seems to be no sales process. They want what you’ve got and it can help them, so there’s a value exchange. The drama around sales is killing most entrepreneur’s potential.

ACTION: You’re already selling every single day —get rid of the drama and fall in love with sales.

16. You think marketing means posting on social media.

I’m looking at you, thought leaders and coaches. You spend 90% of your time on social media and say you’re “working.” Marketing is not social media, it’s systems, processes, referrals, email marketing, landing pages, sales pages, VSL’s, offline marketing, upsells, sales conversations, etc.

ACTION: Social media is 10% of marketing —what is the other 90% you’re neglecting?

17. You’re consuming way too much —instead of creating.

If you’re not starting the morning on your terms and doing your most important creative work —you’re going to lose. Aim to keep your creation at 75% and consumption at 25%, not the other way around.

ACTION: Don’t consume anything until you’ve created every single morning.

18. You believe you’re “one big break” away or waiting to be discovered.

This illusion holds so many people back from doing the messy work in front of them —with the hopes that one introduction or call will change everything for them. It won’t, and is a lazy way to play in the game of life and business.

Oprah is done building careers, and the Today Show doesn’t need you. Instead, be the linchpin and create your own empire.

ACTION: Seek mastery, play the long game and understand everything takes reps.

19. You don’t believe in calendars and think free time equals freedom.

I’ve drilled this down a ton on the blog and in my podcasts —and even created a course based on the concept. You can grab 7-12 Formula: One Year’s Worth of Results right here —and ensure you get the real freedom most business owners are only dreaming of.

ACTIONS: If you’re not using a calendar, you’re already losing.

20. You’re waiting to feel ‘inspired’ to create —so you lack consistency.

I wrote most of my books at 4:30AM in the morning in an empty downtown Phoenix office. Most of my posts are written under less than ideal circumstances —but I’ve trained myself to execute regardless of how I feel. You must do the same, otherwise you will always be held hostage by your “feelings and moods.

ACTION: Be the person who creates when they’re exhausted, uninspired and swirling in self doubt.

21. You haven’t sold yourself on your brand, product or service.

Start with one sale, one fan, one admirer, one consumer: you. If you don’t love your content, brand, product or service —something is missing and you can never expect someone else to. Watch your videos, use your software, take the nutritional supplements you’re selling others.

ACTION: Sell yourself first. Be your number one fan. Fall in love with what you have to offer.

22. You’re not working on your money mindset and make decisions from scarcity.

We all have a money mindset: stories, beliefs and narratives passed down from family, relationships and culture. None of them are inherently ‘good’ or ‘bad’: they’re either fueling our growth or holding us back. For many entrepreneurs, including myself —they must make the shift from scarcity to abundance when it comes to their money mindset.

ACTION: Identify the money mindsets and patterns holding you back from your dream income.

23. You’re not identifying and acquiring key skills on a weekly, monthly and quarterly basis.

Without acquiring valuable skillsets in your business as an entrepreneur —you will stay stuck. Skill acquisition is not random, it’s not dabbling and done only when you feel like it. It must be identified, prioritized and scheduled —or else. I wrote about this in both of my books: The 1% Rule and the Leap Of Your Life.

ACTION: Identify and block out the core skill you’re working on this week —if it’s not scheduled, it won’t happen.

24. You’re wasting your most precious energy and attention on the small, random tasks that don’t matter.

There’s tons of people who create a powerful morning routine to achieve peak clarity and energy —and then scroll on social media. The truth is only 20% of your efforts are going to lead to 80% of your results. The key is doing less, while achieving more and to stop being busy…being busy.

ACTION: Define ‘winning’ the day and do the ONE thing that moves your business forward.

25. You’re not training your mind, body and spirit every single day and creating peak states.

As entrepreneurs, our emotional state will determine our consistency and follow through. We must have powerful routines —in the morning, sprinkled through the day and to close out the evening to ensure we’re finely tuned.

ACTION: Spend at least 45 minutes before sunrise working on yourself. This is the time the champions rise.

26. You’re not shipping and launching before you feel ready.

It will never feel complete, and you’ll always want to tweak some things. But perfectionism is fear disguised —and will always hold you back. Standards matter, but at some point: you’ve got to put yourself out there and ship.

ACTION: 80% is good enough —ship, ship, ship and then ship more.

27. You don’t have an unbreakable, unshakeable, emotional ‘why.’

The last one may be the most important: getting clear on why you’re doing what you’re doing in the first place. Because the road of being an entrepreneur means sacrifice: early mornings, late nights, emotional battles, questioning your path and getting to know yourself. Without your why, you will fold.

ACTION: Dig deep on your why through meditation, visualization or journaling.

27 Reasons Entrepreneurs Are Stuck

I wrote this list in hopes of helping you out as a creator, entrepreneur and business owner.

I’ve personally experienced every part of this list —and have learned valuable lessons. I wouldn’t trade what I get to do for the world, even if it can be daunting and tough at times.

If you want more help, make sure to grab the Integration Experience audio training on the front page of the site, or one of my books where I expand on the above and give you real world, tactical tools to use.

I’m curious: which connected with you most and what are you committed to doing about it?

7 DAILY HABITS OF THE HYPER SUCCESSFUL  | VLOG #003 

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Reading Time: 2 minutes

7 DAILY HABITS OF THE HYPER SUCCESSFUL  | VLOG #003 

Habits, habits, habits: you’ve heard how crucial these are to making your success automatic, creating momentum and achieving your dreams. But so often —we think of the habits we must acquire, instead of recognizing we already have a core set of habits that need to be transformed.

Because at the end of the day, our habits can serve our dreams and help get us there faster —or they can not serve and keep us more stuck.

On the latest Resist Average Academy VLOG, I deep dive into the 7 Daily Habits of the Hyper Successful, including:

HABIT #1: Wake Up Early
HABIT #2: Gratitude
HABIT #3: Physical Training
HABIT #4: Creating Space
HABIT #5: Reading / Study
HABIT #6: Journaling
HABIT #7: Encouragement

I also included a special bonus habit which you’re going to have to watch the video below to see —and one of my favorite ways to get uncomfortable and set the tone for my day.

Check out the latest Resist Average Experience VLOG where I dive into the most powerful habits and make sure to subscribe to the channel now to ensure you don’t miss our weekly episodes, Q+A and even live training sessions.

7 DAILY HABITS OF THE HYPER SUCCESSFUL  | VLOG #003 

This brand new vlog was designed for two types of people: the ambitious, the dreamers and those chasing down their dreams to take a look at what it really takes to bring your dreams come true.

The second type of person is a thought leader, coach or has an expertise they are packaging, teaching and monetizing. These episodes will be focused on sharing and expanding your message, and getting traction in your niche.

Each episode will speak directly to one or both of the above —showcasing the opportunities of living this life while also showing you the challenges and the emotional resilience you’ll need along the way.

7 DAILY HABITS OF THE HYPER SUCCESSFUL  | VLOG #003 

I can’t wait to dig deep into this new creative endeavor and help you overcome obstacles and step into your greatness.

If there’s any topics, themes or questions you want answered, simply head over to the channel, subscribe and leave me a comment on what specifically you want covered.

I’m excited to bring this to the world!

Seasons Of Life and Business | VLOG #002

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Reading Time: 2 minutes

Seasons Of Life and Business | VLOG #002

Your business, life and growth is never linear —they are cyclical and operate in seasons.

Let me explain:

Nature can be one of our greatest teachers for the ebb and flow of our lives —because nothing escapes the cyclical nature of her.

In regards to our life and business, we will be operating in different seasons for different periods of time —and it’s crucial to know which one you’re in.

Here are the seasons and how to know which one you’re in:

Winter Season

Winter season is the time when we slow down, we recover, re-store and go into hibernation with the fruit of our results and creation. In Winter, you can seem to feel “off” and “unmotivated” —this is a sign that you need to go inward and focus on more inner work, letting things go and taking time off.

Spring Season

Spring is all about potential and possibility —and this is when you’re planting seeds, ideas, projects and creative endeavors.

You feel excited about what’s next, and while you can’t fully see it yet —you’re doing the intense preparation behind-the-scenes every single day.

Summer Season

All of the work from the Spring has paid off —and everything is thriving and flourishing.

What was only an idea in Spring is now completed and released into the world. In this season, you’re full of energy and momentum.

Fall Season

Fall season means it’s time to harvest and enjoy the fruits of an intense and busy Spring and Summer.

It’s time to celebrate, show gratitude and slow down to enjoy all of the hard work you’ve put in.

Whichever season you’re in —make sure you are FULLY there and allowing yourself to experience it all. Remember: there are no ’specific’ timeframes for seasons, as I’ve recently completed a 5-year cycle of being in the Spring/Summer seasons.

Like nature, you can’t be in one stage forever —or you’ll die, quit, or simply give up.

Check out the latest Resist Average Experience VLOG where I dive into the seasons of life and business and make sure to subscribe to the channel now to ensure you don’t miss our weekly episodes, Q+A and even live training sessions.

Seasons Of Life and Business | VLOG #002

This brand new vlog was designed for two types of people: the ambitious, the dreamers and those chasing down their dreams to take a look at what it really takes to bring your dreams come true.

The second type of person is a thought leader, coach or has an expertise they are packaging, teaching and monetizing. These episodes will be focused on sharing and expanding your message, and getting traction in your niche.

Each episode will speak directly to one or both of the above —showcasing the opportunities of living this life while also showing you the challenges and the emotional resilience you’ll need along the way.

Seasons Of Life and Business | VLOG #002

I can’t wait to dig deep into this new creative endeavor and help you overcome obstacles and step into your greatness.

If there’s any topics, themes or questions you want answered, simply head over to the channel, subscribe and leave me a comment on what specifically you want covered.

I’m excited to bring this to the world!

VLOG #001: WELCOME | Resist Average Experience by Tommy Baker

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VLOG #001 | WELCOME

Today we’re super pumped and excited to announce the brand new Resist Average Experience vlog by Tommy Baker —a new creative project where our mission is to deep dive into the mindsets, tactics, principles and in-the-trenches work to reverse engineer your success.

Now, you may be thinking:

Do we really need another vlog?

Like anything, there is a lot of noise out there —and I wanted to offer an alternative to the podcast for those who want to see a behind-the-scenes look at what ambitious growth looks like while building a lifestyle and business in the world of thought leadership, coaching and packaging expertise.

Check out the first episode below and make sure to subscribe to the channel now to ensure you don’t miss our weekly episodes, Q+A and even live training sessions.

Who’s The Vlog For?

This brand new vlog was designed for two types of people: the ambitious, the dreamers and those chasing down their dreams to take a look at what it really takes to bring your dreams come true.

The second type of person is a thought leader, coach or has an expertise they are packaging, teaching and monetizing. These episodes will be focused on sharing and expanding your message, and getting traction in your niche.

Each episode will speak directly to one or both of the above —showcasing the opportunities of living this life while also showing you the challenges and the emotional resilience you’ll need along the way.

VLOG #001 | Resist Average Experience

I can’t wait to dig deep into this new creative endeavor and help you overcome obstacles and step into your greatness.

If there’s any topics, themes or questions you want answered, simply head over to the channel, subscribe and leave me a comment on what specifically you want covered.

I’m excited to bring this to the world!

Tommy baker momentum 1% rule

44 Undeniable Ways to Build Momentum, Get Off The Sidelines and 10X Your Results

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Reading Time: 11 minutes

44 Undeniable Ways to Build Momentum, Get Off The Sidelines and 10X Your Results

Momentum, we’ve all felt it.

When we have it, we’re on top of the world —laser focused, on fire and getting our most important work done on the regular with less friction. We’re experiencing more peak emotional states and all of life seems to come together with more flow, fun and peace.

But how often do we actually live in this place? For myself and my clients —we aim to manufacture and create these periods of momentum as much as possible.

Here’s what I’ve experienced:

Many people wait for an external reason to feel in momentum, but don’t do what the masters do: they create momentum every single day. Instead of waiting, hoping and praying for something to happen —they make it happen.

In this post, I wanted to share the 44 ways I’ve found to build insane levels of momentum, get off the sidelines and create internal levels of fulfillment —with the achievement to match.

1. Do it now —every moment you wait is one where fear takes a grip on your dreams.

Waiting on the bold decision you know you must make and giving in to fear, doubt and uncertainty is a surefire way to drain all of your momentum. What are you waiting for?

2. Visualize yourself in 3 years and nothing has changed. Take yourself through your day —how does that feel?

This technique is one of my favorites to create urgency and use future regret today. Be intentional and take yourself through every moment of the day.

3. Take yourself one year from today and you’ve had the best year of your life. What is the one thing you had to do?

On the flip side, part of momentum is being pulled by what we do want. Often, we attempt to stack 19 bold moves when all we needed was the catalyst to create the domino effect we’ve been waiting for.

4. Break your vision into the next quarter —set 90 day targets that are vivid, specific and measurable.

It’s hard to create momentum when you can’t see your targets. I’m all about big visions —but then chunk those down to the next 90 days for higher levels of urgency. We do this in The Integration Experience audio training.

5. Dream big, start small. Break everything down to the 1% in front of you and create progress.

Once you have your 90 day targets —identify the core processes and action steps to bring these to life. Smaller is better as complication leads to avoidance. This system is detailed in The 1% Rule.

Tommy baker momentum the 1% rule6. Get off the couch, stop consuming —and start creating.

You won’t create momentum binge watching Netflix for the third straight day. You won’t create momentum watching a 24 year old live out his dreams on the field of play. Consuming the right information can be powerful —but what are you creating? Do more of that.

7. Fall in love with structure, routine and discipline. These create freedom —and the peace of mind of knowing you’re on track.

The more you can stack your day with your high priority actions, set ruthless boundaries and double down on your discipline —the more freedom you’ll have.

8. You don’t need another ‘system’ or ‘hack’ for getting your important work done: you need to make it a non-negotiable commitment.

People are obsessed with productivity systems —but they miss out on the most important part: tapping into their why. When you do this, you’ll never need motivation again.

9. Be willing to execute on your vision regardless of thoughts, feelings, emotions and moods —otherwise, you’ll lose.

The amateur waits to feel like it to move their dreams and desires forward. Unfortunately, this will never last and create powerful results. The professional executes regardless…knowing this creates the feelings most are sitting on the sidelines waiting for.

10. Passion, enthusiasm and positive energy are incredible —but without skill acquisition, you’re just another talker.

These ingredients are the launchpad to get started, but they’re not enough. Tons of people get excited, then do nothing. There are many people living purposefully who are still stuck. Identify the core skillsets you’ll need to amplify your value to the marketplace.

11. Own the first hour of your day and stay on Airplane Mode. Don’t stop until your “ONE” thing is done.

If you’re not willing to do this —you’ve already lost. Your attention is your most prized asset: own it, nourish it and protect it with everything you’ve got.

Tommy baker 1% rule12. Take non-emotional inventory of your life —look at the data and treat it as a scoreboard of where you find yourself today. What are you gonna do about it?

The first step of transformation is getting clear about where you are —without emotions. Why? Because emotions create narratives that aren’t always based on data and facts. Get clear and be willing to own where you are…even if it sucks.

13. Stop telling yourself you don’t have time —this is scarcity thinking and a terrible place to operate from.

Tons of people discuss financial abundance mindsets, and yet operate in complete time scarcity. Creating from this place means you’re always scattered and never grounded.

14. You can give value, but if you’re not willing to openly receive —you won’t be compensated at your worth.

Trust me, I’m a relentless giver. What I realized was giving without receiving leaves you broke, exhausted and wondering why it’s not working. Be open to receive and own your worth.

15. Stop doing $12/hour tasks in your business —unless you want to drain energy for the important work.

For my solopreneurs, business owners and entrepreneurs: quit it. You’re doing the work because you can…which is a terrible framework to operate from. If you’re doing all the remedial work in your business, you’re going to wake up hating it one day —there is too much talent available for cheap for you to keep doing this.

16. Stop waiting to feel ‘ready.’ You won’t ever feel ready to invest in yourself, launch the platform or hire your first employee.

You’re not where you want to be in your business because you haven’t made the key here. You aren’t where you want to be in your growth and results, because you’re unwilling to invest in yourself. Stop waiting! Momentum is bred from owning a powerful challenge in our lives.

17. Create ruthless levels of urgency and compress your goals by 75%. Urgency drives focus and focus drives execution.

If you think it’s going to take a year, guess what? It’s going to take a year —or you may never do it. Your current capacity and mindset are extending your goals and targets out because fear is winning. Compress the timeframe and start today.

18. Stop hanging out with people who gave up on their dreams telling you to do the same.

You know you’re in the wrong tribe when you declare your dreams and desires and they call you crazy, lost, to “get real” and stop playing around. Find a new tribe and never look back.

19. ‘Hustle’ is overrated —if you do it right, you can create a day’s worth of production before noon every single day.

If you’re working 16 hours a day, you’re doing it wrong. I love the enthusiasm behind intensity, and I’m someone who seems to hustle. But there’s a difference between hustle for the sake of hustle and purposeful work. I teach a system where before Noon you can create a week’s worth of growth and results.

Tommy baker resist average academy20. Free time is not freedom, and open space on a calendar leads to mindless priorities. Fill your day with what matters.

“But Tommy, I’m a free bird, a free spirit…I started my business to have complete control of my calendar.” This is why you’re stuck: free time is not freedom. Free time is anxiety, stress, scrolling social media and focusing on how much distance you have between where you are now and your big targets. Until one day, you quit.

21. On that note, if it’s not on your calendar —it doesn’t matter to you. Schedule it and commit.

Not much else to say here. I always get pushback on this —from people who tell me they don’t need a calendar. Again…this is why you’re not maximizing your potential and spending all of your time and energy on useless busywork.

22. Celebrate 7 wins every single day. Focus on your growth instead of how far you’ve got to go.

I don’t care if you had the hardest day of the month: find the wins. This trains your awareness to focus on what’s working instead of the challenges. Pull out your journal every day and identify the places you stepped into your courage and owned your value.

23. Make fast decisions —based on who you’re becoming. Indecision is a dreamkiller and leads to paralysis analysis.

If you want to kill your momentum, obsess over research, paralysis analysis and overthinking. You already know what to do…now do it. Start with the small things that are consuming your mental real estate —and build your muscle to make fast, powerful decisions and deal with the consequences.

24. Ship before you’re ready. Launch before it’s done. Say what needs to be said —do it now. Or else you’ll live in regret.

Newsflash: you will never feel ready to make a bold move. It will never feel like the perfect time. Instead, create these by stepping into it now.

25. Stop creating problems you haven’t earned the right to have. You don’t need to figure out how to ‘scale’ —you need a sale.

“But Tommy, I want to make sure I have a strategy too monetize.” WTF!? Someone once told me this about a YouTube project and commitment —yet hadn’t made two videos. They were stuck in a problem they frankly hadn’t earned the right to have —which is common. Earn your challenges…in this case, they had to ship 100 videos.

26. Your worst case scenarios are bullshit. There is ALWAYS another dead end job waiting for you.

Stop clinging on to the things that are causing you pain —simply because they’re known. There’s always a crappy job with a boss you hate, a toxic relationship, an environment you can’t wait to escape from. Fall in love with the unknown and honor your desires.

27. On that note, fear is your compass. What terrifies you is exactly what you should pursue.

Fear, resistance and doubt are all feedback mechanisms to let you know you must take the next step.

28. No one is going to discover you. Oprah isn’t going to build your career. Are you willing to discover yourself?

Our culture’s obsession with the overnight success and being discovered on Starbucks is killing so many people’s ambitions and willingness to execute. No one’s going to discover you. Oprah is done building careers. And when you look closely enough: you realize overnight successes took a decade of consistency.

Tommy baker resist average29. There are no shortcuts to mastery. 10,000 hours are 10,000 hours. Want it, or don’t even start.

Your obsession with shortcuts is why you’re not succeeding. Everyone can get started. Anyone can sign up for a marathon,  launch a business and declare their book. But what happens next? There is no substitute for reps, reps and more reps.

30. If you’re not willing to put money on the line, you don’t want it bad enough. Plain and simple.

It’s not the money itself —it’s what the money does: command our attention, focus, and priorities. You better be putting something on the line.

31. No decision happens in a vacuum. By saying “yes” to a crappy opportunity, client or relationship —you say no to the life changing ones.

You said yes to the client that’s completely out of alignment —you’re saying no to someone who is. Trust me, every time I go against my instinct on this…I beat myself up later. Once you have clarity on your North Star vision, make decisions in 100% alignment with serving it.

32. If you were serious about your goals, there would be real world proof of you moving forward on them every single day.

Just being honest here: this is a wake-up call for the talkers. There’s way too many people talking a big game, yet doing nothing and wondering why they can’t seem to create momentum.

33. Distraction is usually an avoidance mechanism for the pain of untapped potential —the average American watches 34 hours a week of TV.

The 34-hour number is astonishing —that’s a full time job going to distraction. I’m not saying don’t consume entertainment —but don’t become a slave to it. Social media, like anything…is a tool. You can use it to grow, or stay stuck. When you seek distraction, be aware of what’s really  happening.

34. “I’ve spent a lot of time on this” is a terrible excuse to keep going. Sometimes quitting is the best option.

You hate law school, yet stay with it because you’ve invested a ton of time. You hate your current job, but choose to keep going because it’s been 5 years. Are you serious? This is a terrible way to stay anchored and wake up a life we can’t wait to escape from.

35. Your ability to manage your emotional resilience will dictate your capacity to grow and expand.

All change is emotional. Leaving the safe havens of your comfort zone means you’ll be brushing up with your emotional edges —learn to navigate these. Consider this a crucial practice on the path to your biggest dreams.

36. If you think success means eradicating problems, you’re in the wrong game. The most successful have bigger and bolder problems to be challenged with.

The bigger you grow, the bigger problems you’ll have: this is the game of life. Whats separates the intern from the CEO is the level of problems they deal with —as Dean Graziosi said on the podcast: seek bigger problems.

37. On that note, a comfortable life is one where there’s no pending challenge on the horizon that you’re being pulled by. This is when life becomes grey and dull.

There is nothing worse than being shackled by the comfortable life with no exciting challenge on the horizon. This is the hardest place to create from, and where momentum feels like a pipe dream.

38. As you grow and achieve results, you need MORE accountability —not less. Your blind spots get smaller as you succeed…but 10X more costly.

“Tommy, I’m all good now.” If you say this after you’ve experienced growth and success —you’re going to lose. The master understands their blind spots get smaller (and thus, harder to see) as they grow. At the same time, they become more costly.

39. Death is the greatest motivator and focuser on the planet. If you’re lacking urgency, go to your cemetery and soak in the energy.

It shocks me how many are unwilling to face this beautiful part of our existence. Death wakes you up and compels you and I to drop the bullshit excuses in the way. It reminds us what really matters.

Tommy baker momentum40. On that note, don’t wait for a crisis to compel you to change. It’s a great place to transform from —but also the most painful.

The on-your-knees moment is a great place to change from, but don’t wait for. Refer back to #2 on this list to visualize yourself in a place of crisis —and choose something new today.

41. Do it now, do it now, do it now! Move cross country. Take a chance. Pack the family in the RV. Book the trip. There may not be another chance. There may never be tomorrow.

Please, please, please —do it now. The adventure you want to take, the podcast you want to launch —the conversation with your children you want to have. Be willing to live courageously even when it doesn’t make sense. It’s your time…right here, right now.

42. Lower the bar on gratitude. You do realize you have the ability to see, to feel, to experience the gift of life —and your ‘problems’ are what others would write a BLANK check for.

Your heart is beating. You’re able to take the next breath. You can likely walk, see, touch and experience this incredible life. You likely live in a country where you can express yourself. Momentum comes from a deep place of gratitude —always start here.

43. If you’re not tapping into your vision once a day, it doesn’t matter enough to you.

If you have time for Instagram —I hope you have time for your dreams. Even for 5 minutes a day: tap into the future vision of your life. The experience, the feelings, what surrounds you. This becomes your compass to guide you through the day.

44. There is no loss in going for it. Be willing to dare and the world will open up the doors you can’t see right now. But it won’t happen when you have one foot in and one foot out.

When you have 4 escape plans —you’re not all in. When you have Plan B’s and C’s and D’s…you’re one step away from quitting and moving on. Be willing to put everything on the line. You will never regret playing full tilt. You will never look back thinking you went after your desires with too much intensity. It’s time to triple down, cut off the escape plans —and go all in on you.

44 Undeniable Ways to Build Momentum, Get Off The Sidelines and 10X Your Results

Well, there you have it: some of my biggest ways to create momentum and take ownership of our lives. Because you are here to thrive and create the life of your dreams: whatever that means for you.

Remember: putting yourself out there on the path of growth will demand tremendous courage —but that’s exactly what we’re here for.

Which one connected with you? Comment, share and like this post if it resonated with you!

Tommy baker resist average

Making, Marketing and Managing: How To Own Your Day

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Reading Time: 9 minutes

Making, Marketing and Managing: How To Own Your Day

The alarm clock buzzes —you’re praying it’s not real. You wake up and the phone resembles a Christmas tree of notifications: pings, whistles, and pop-ups galore.

Hello, cortisol. You quickly check email to ensure there are no massive fires —and instantly feel overwhelmed. Another day, another challenge for you as an entrepreneur or high performer. Predictably, starting the day this way will lead to scattered results, exhaustion and a heavy dose of burnout.

But it doesn’t have to. In this post, Making, Marketing and Managing: How to Own Your Day —I’m going to share one of my favorite concepts in regards to setting your day up for fulfillment and powerful results. As a side note, I did not invent this, I originally heard this from James Altucher —but is a framework I’ve been using for years and have taught my clients.

Although this post will focus on entrepreneurs (or those aspiring to be) —it could apply to nearly everyone who wants to take control back of their time, maximize their productivity and move the needle forward in both life and business.

Before we dig in, let’s examine why this matters and the cost of not implementing it.

Cognitive Load and Early Mornings

The research is clear: willpower is highest in the morning —and so is our cognitive and physical energy. We’ve (hopefully) spent the evening recharging and recovering, as well as digesting the prior day’s experience and releasing any pressing anxiety.

Most people will feel and perform their best in the morning —which is why it’s crucial to know what to focus on. Daniel Pink’s book When is a fascinating read about the importance of aligning our most important work with our highest cognitive load. In fact, he detailed research in hospitals where one is most likely to have surgery complications in the afternoon, or the “trough” of our cognitive energy.

So, what does this mean for you and why should you care?

Too often in a world of morning routines and power hours, I’ve noticed a disturbing trend: people wasting their greatest mental and physical capacity on the least important tasks. In other words, if you’re getting fired up to check email and Instagram —you’re doing it wrong.

This is where the making, marketing, and managing system comes in. Before we dive into the specifics —let’s take a moment to define these:

Making

Making is whatever you do creatively —you could make content, brainstorm a strategic plan, a blog post, the vision for the next quarter or work on your craft. Typically, making requires the highest cognitive load of the three M’s and is done first to maximize quality output and set the tone for a fulfilled day.

For example: if you’re a writer, making may be to write 1,000 words when your energy is the highest —otherwise, it may not get done.

Marketing

Marketing, as a business owner and entrepreneur —is anything related to lead generation, traffic, attracting potential clients and guiding customers through the sales process. This is a vast world but think of activities designed to bring in current or future revenue to your business.

For example: if you’re an entrepreneur, you may spend the middle part of your day strategically planning and launching a marketing campaign.

Managing

Last, managing is the simple act of organization, processes, and systems to build the foundation for your business. It’s the busywork that isn’t urgent —but still has to be done. This includes things like email, calendar updates, invoicing, etc.

For example: as a business owner, you may spend the tail end of the day closing open loops and finishing off tasks such as email, scheduling and urgent but unimportant work.

Now —wouldn’t it make sense to start the day with the activity that not only requires the highest cognitive load but also differentiates you in the marketplace to produce quality output and results? I certainly think so.

But in coaching thousands of people, I’ve noticed a disturbing trend: they tend to scatter themselves too thin and leave the scraps for their most important work. Caught in a cycle of being busy, they have a lot to do —but don’t get the most important work done.

Predictably, this leads to a lack of results and fulfillment. It can lead to closing up shop or thinking you’re not capable. If you’re reading this…I don’t want this for you. The fact you’re here means you’re meant for something bold and powerful —and I want you to stand out in the marketplace.

Let’s dive into each of these and the best practices for how to set them up to own your day. Along the way, I’ll be sharing my personal routine(s) to give you ideas on what to do with yours.

making marketing managingEarly Morning: Making, Making, Making

Neil Gaiman delivered one of the best commencement speeches of all time in 2012 to the University of the Arts. Summed up three words, his core theme was simple —yet powerful:

Make good art.

From the speech itself, he expands:

“And remember that whatever discipline you are in, whether you are a musician or a photographer, a fine artist or a cartoonist, a writer, a dancer, a designer, whatever you do you have one thing that’s unique. You have the ability to make art. Life is sometimes hard. Things go wrong, in life and in love and in business and in friendship and in health and in all the other ways that life can go wrong. And when things get tough, this is what you should do: Make good art.”

It’s a powerful reminder of the work we do. Now, you may be saying: “Tommy…I’m not creative, nor do I make art” —both of which are untrue. If you’re an entrepreneur, you are making art every day. Maybe your art looks different than mine, or Neil’s: it doesn’t matter.

The early mornings are for making your art. Again —this is the work which is important and fulfilling, and usually not urgent. Your art could be mapping out your digital course, or create the copywriting for a sales page —or brainstorm the vision of the company for the next quarter.

For me, my making time is all about writing. Because I’ve identified it’s a skill I want to improve it, it makes my business better —and it makes me feel fulfilled and on purpose, it has to happen. Every single day.

How To Maximize Your Making Time

Making is less about the quantity of the time spent and more about the quality: your level of focus, boundaries and discipline in doing your work. This is when preparation and choosing the right environment are crucial to your success.

Here are a few ways to maximize your making time:

Prepare in advance. Set the stage for when and where you’re going to do your making work —otherwise, it won’t happen. Make it as easy as possible.

Choose the right environment. The best makers have specific environments where they do their best work. Don’t take this lightly: environment plays a huge factor in your success here.

Set a tangible metric or target. I prefer the minimum threshold target —for example, as a writer I choose 1,000 words as my target when I’m writing a book or longer form blogs and essays such as this.

Create ruthless boundaries. Last, set yourself up for success with boundaries: disconnect from the world, tell your assistant and clients you’re unavailable and don’t let any outside noise derail you.

Using this process, you’ll feel fulfilled knowing you did the most important and creatively fulfilling first and set the tone for your day.

Middle Of the Day: Marketing, Sales and Cash

With your creative work done, now you’ll shift your focus towards the marketing of your business. Ideally, this is done when your cognitive load and willpower are still high —because this will require your creativity.

Marketing is a vast field, but these are the revenue-generating, traffic-creating, trib-building actions that really move the needle to grow your business. This could be anything from mapping out your next funnel, reviewing metrics and pivoting on a campaign —or moving the sales process along.

Again, the key here is to ensure these activities are connected to either growing your exposure to people that don’t know who you are or moving those who know you into the next stage of your pipeline.

What this looks like for your business is different, but during the marketing portion of my day I may be editing a sales letter, sending out an email newsletter, reviewing paid traffic, brainstorming and implementing new campaigns or even doing a live video on Facebook to galvanize my audience.

Often, small business owners don’t focus on this until they realize they need revenue —and it’s too late. By spending chunks of focused time on marketing every day, you’ll be cultivating a crucial skill for getting your message out into the world.

As Academy guest Dean Graziosi has said: marketing is oxygen —when you don’t have it, it’s too late.

How To Maximize Your Marketing Time

You’re fired up to market, you’re ready to go —now what? It’s easy to fall into a trap of “random” marketing…which leads to random results. Here’s how to maximize your marketing time:

Review the bigger picture. Look at your targets, where you’re going this year and quarter —and ensure you’re in alignment. What are the non-negotiable marketing projects that must be done?

Break down each part of the project. Launching a new lead generation funnel can seem daunting, right? There’s the up-front work: creating ads and assets, then there’s the fulfillment piece of landing pages and copywriting and finally, the systems and infrastructure. Break each part down and attack these step by step during your marketing time.

Fastest path to cash. As an entrepreneur, you’re going to experience ebbs and flows of cash flow…on the regular. Especially when you’re starting out. One of the keys I always focus on in marketing is what I call FPC: the fastest path to cash. What can you insert during your marketing that collapses the time to getting paid, while still working on your bigger picture projects?

You know you’re doing marketing right when you’re growing your audience, your email list, the platform you’re using —and converting more people to create more revenue and sales. Simple, I know…but many people have no system and don’t dedicate portions of their day to real marketing efforts.

Now that you’ve completed your marketing phase, it’s time to finish with managing your life and business to close out a successful, productive day.

making marketing managingEnd Of the Day: Managing and Closing Open Loops

You’ve done the creative work that drives you and makes your brand, product or service unmistakable. You’ve done the marketing work to get your work out into the world and produce cash flow.

Now what? You’ll finish your day closing open loops with small to medium tasks that are urgent, yet not crucially important (unless too much time passes.) These are email, communication, meetings, social media, etc.

If you have team members, they’ve likely been doing some of this work along the way —but if not, now is your chance to close as many loops as you can and make all the decisions that tend to come with managing.

How To Maximize Your Managing Time

Even though managing comes last, there are ways to ensure you’re maximizing your time, making clear decisions —and setting yourself up for success the next day to repeat the cycle we’ve detailed above.

Chunk out your email responses. The average worker checks their email 88 times a day —leading to scattered focus and terrible results. Instead, batch this time out and commit to checking 5 times or less in your day.

Use an auto-responder during the day. No one ever built an enduring business by getting great at email. Communicate with people to set expectations —when I’m writing a book, I set up an auto-responder to let people know I won’t be responding back anytime soon.

Make quick decisions to ensure clarity. Indecision is a dreamkiller and stops momentum, even with the little things. In your managing time, make fast decisions and move on.

Set a cut-off time when done is done. Because managing can become a habit hole, set strict boundaries so you don’t bring your work home with you.

Own Your Day, Own Your Life

Here’s the truth: your ability to prioritize, create and manage your time as an entrepreneur, freelancer, small business owner or even an employee will dictate your ability to create momentum, results and financial opportunities.

Don’t take this lightly: we all have 168 hours in a week —and by using this system, you’ll get more done in less time.

Isn’t that why we’re here? When I coach and train entrepreneurs, I see this is often not the case and they’re always overwhelmed.

Personally, I often do a day’s worth of creative work, marketing efforts and managing before 2PM every day. It’s not always easy, but if you’re committed —you’ll get it done. Because the alternative is you lose momentum, you make zero progress and your dreams don’t come to life.

What did you get out of this and what are you committed to doing? Post to comments and tag me on social media!

Resources, Notes & More

Below you can find several resources mentioned or quoted directly in the post above to help deepen your understanding of the making, marketing and managing method.

James Altucher Online. Note: I couldn’t find a specific post where he mentions this, but I’m convinced I heard it from him first. https://jamesaltucher.com/

Willpower is a finite resource.
https://www.mcmaster.ca/opr/html/opr/media/main/NewsReleases/Exercisestudy.htm

Larks, owls and third birds.

When: Larks, Owls, and ‘Third Birds’

When: Hospital of Doom

When: Hospital of Doom

Neil Gaiman: Keynote Address 2012
https://www.uarts.edu/neil-gaiman-keynote-address-2012

Cal Newport, Deep Work on the Academy posdcast. Ep. 94 | Master Your Craft and Embrace Deep Work with Cal Newport