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Top Books For Entrepreneurs In 2019 (So Far)

By | Books, Entrepreneurship, Lists
Reading Time: 6 minutes

NOTE: This blog post was also a podcast on the Resist Average Academy, which you can access on this page.

Top Books For Entrepreneurs In 2019

With 2019 nearly halfway over —it’s time to take a moment and reflect on the best books of the year to this point.

Specifically, I’m going to be talking in the context of entrepreneurship, personal growth, self development, habit formation and other similar niches.

Typically, I read at least two books per week —although this year I slowed down since I released The Leap Of Your Life in April and needed a break after way-too-many Barnes and Nobles afternoons and endless Amazon orders.

But now I’m back full force and stronger than ever.

In this blog post, I’ll be sharing the title, key themes —as well as who would benefit from diving into each book and what I found to be particularly unique or valuable.

NOTE: I am only showcasing books that were published in 2019.

Remember: if you commit to reading ten pages a day, that can add up to 12-20 books per year —making you an unstoppable force of perspective and expertise.

Let’s get started.

Digital Minimalism, Cal Newport

top books entrepreneurs

Cal Newport is one of my favorite authors, and I always love reading his work. He’s been on the podcast of course, and Deep Work radically changed the way I approached my work and writing on a daily basis.

I knew I’d love his latest —Digital Minimalism. After reading the first couple chapters, I started to have a disdain for my phone. I noticed how much social media was consuming my life and stopping me from creative work. I even told Taylor I was going on a hard break for a while.

There is no doubt this book is a wake up call to our hyper distracted, over-stimulated world of life and business. It showcases research and real world tactical tools to help fight the battle against the world’s biggest companies to re-claim your most important asset: attention. As someone who runs an online business, it can be easy to talk myself into saying I am doing work, and then scrolling incessantly with no purpose.

Like anything, social media is a tool. And much like Law of Diminishing Returns states: more is not more. At some point, it goes from a way to create and connect to a source of distraction. For this, Cal Newport recommends taking a 30 day digital fast.

While I haven’t completed the 30 Day prescription inside of Digital Minimalism, I’ve introduced new rules and principles —including shut down principles and of course, lots of Airplane mode.

Who Should Read Digital Minimalism?

Any business owner who feels overwhelmed with the endless demands of technology, email and social media —and who is ready to make some real changes.

The 5AM Club, Robin Sharma

I read this book on my yearly Europe trip and it was the perfect dose of storytelling, personal development and the pursuit of mastery. I consider Robin Sharma a personal mentor, even though we haven’t worked together yet. I’m drawn to himbecause of his message and commitment to authentic leadership.

The 5AM Club is something I’ve been living for years —I personally call it Beating Sunrise: waking up early, taking command of your day and ensuring you create the emotional states most people are waiting for.

This book is jam packed with incredible quotes and really drives the waking up early point home —time and time again. One key thing to mention is the reviews on this book were completely mixed: some loved it, like me —and others couldn’t stand the storytelling.

I personally found the storytelling fun, light-hearted and refreshing after reading (and writing) so many to-the-point personal development books over the years. I commend Robin for thinking outside of the box and always pushing his boundaries of creativity and growth.

Specifically, I love his principles of intense periods of focus and structure combined with play, fun and adventure. This is similar to a protocol I share in my coaching with the underlying theme that freedom is found in structure, routines and discipline.

Who Should Read The 5AM Club?

If you want a powerful reason to wake up before sunrise and set the tone for your day told through a fun narrative —you’ll love The 5AM Club.

Free To Focus, Michael Hyatt

top books entrepreneurs

As you can tell, I read and discuss a ton of books on focus and productivity —because I truly believe we must keep the importance of focus top of mind. Like any skill, the more I read about why it matters so much, the more likely I am to follow through and be reminded on my day to day.

Reading Michael Hyatt’s latest work was eerie —I’d just released my 7-12 Formula Course around focus and lots of his principles were exactly the same as mine. However, I did find some new tactics and perspectives I hadn’t discovered yet in Free To Focus.

Hyatt’s no-fluff, easygoing writing style made this book a breeze to read in two days —with a repeat the week after. The core theme of the book is one I’m constantly discussing: real productivity is not about doing more, to do more. It’s about doing less, to create more results, freedom and exponential results in life and business.

I loved how he starts the process with Stopping. Meaning, it can become impossible to focus when we’re running 100 MPH with no direction. It reminds me of slowing down, to later speed up. Once you stop and reflect, then you’re going to find the hidden needle movers in your life and business that really move the needle.

Who Should Read Free to Focus?

If you’re tired of the old model of productivity and spending most of your time on tasks that may or may not grow your business —dive in.

 

Flip the Script, Oren Klaff

top books entrepreneurs

I’ve read countless books on sales, negotiations, influence and persuasion. It’s been a while since a book stood out as a refreshing take, and that’s exactly what happened with Oren Klaff’s Flip the Script. Klaff took the world by storm with his previous book, Pitch Anything, and this one is a must have for 2019.

I read the first sentence and I was hooked.

Why? Because the landscape has changed, and pressure selling doesn’t work anymore. The days of false scarcity and leverage are gone, because now consumers have all of the leverage they need through Google, reviews and countless courses.

The truth is: none of us have a problem with sales, when it’s something we desire and in alignment with our values, goals and mission. Klaff’s prescription is a way to ensure you’re seen, heard and connected with the people who are the right fit: for me, this means my dream clients.

Who Should Read Flip the Script?

If you’re selling a brand, product or service and tired of the old ways of negotiation and want to find your dream clients the right way.

Ultralearning, Scott Young

top books entrepreneurs 2019The last book on the Top Books of 2019 for entrepreneurs is Ultralearning by Scott Young. I came across Scott’s work after reading Atomic Habits by James Clear in 2018, one of the best books on habit formation and why 90% of goal setting processes don’t work.

What I’ve noticed in the space of entrepreneurship is a focus on purpose and passion, but not on skill acquisition. If you follow me on the podcast or on social media, you’ve also seen me transition from speaking about those, and instead, addressing your ability to acquire valuable skills.

Enter Ultralarning. The reason I loved this book is because a lot of us think we know how to learn. But school didn’t teach us how to learn efficiently and to hard-wire skills for life. Often, it taught us to dump our brains with a ton of information and then repeat them on tests.

Scott was also on the podcast, which I’ll link to once the episode is live.

Who Should Ultralearning?

If you’re wanting to be more efficient with your ability to acquire key skills for your career or as an entrepreneur —this will help get you there faster.

Top Books In 2019 Links

Here are the links for you to grab these books:

Final Words and I’d Love To Hear Yours!

Well, there you have it.

As I said earlier in the post and often on the podcast —reading can create massive transformation in your life. Whether you’re consuming written texts or audiobooks, there is nothing better to tap into perspective, growth and wisdom.

What has been your top books for entrepreneurs in 2019? I’d love to hear about it in the comments.

Tommy baker entrepreneur

27 Reasons Entrepreneurs Are Stuck

By | Entrepreneurship, Lists, Uncategorized | No Comments
Reading Time: 9 minutes

27 Reasons Entrepreneurs Are Stuck

Entrepreneurship is the ultimate game: one where you’re on the frontlines of steering your own ship, doing meaningful work of your choosing —and if you do it right, creating a level of financial prosperity and lifestyle freedom most only dream about.

But it doesn’t always work out that way.

I’m constantly having conversations with entrepreneurs, solopreneurs and side hustlers who can’t seem to breakthrough —and are now asking themselves the following questions:

Is this really for me?
Am I capable of doing this?
Why can’t I seem to create their results?

And at some point or another, we’ve all been there. During my ten-year entrepreneurial career —I’ve been there more times than I can count.

But I’m still here, and I’m not going away anytime soon. In fact, I see these challenges and moments of adversity as opportunities to shift perspective and create new results.

Because on the other side of the challenge is what I consider the ultimate success: a life and business you can’t wait to wake up for.

In this post, I’m going to share 27 Reasons Entrepreneurs Are Stuck —and what to do about it. For each one, I’ll add some context and an action step to help you breakthrough.

Let’s get started.

entrepreneur Tommy baker

1. You’ve got too much on your plate —make deletion a daily exercise.

As your own boss, it can seem impossible to say “no” or prioritize what really matters, so you do it all —until you wake up overwhelmed, exhausted and spinning your wheels. This is when the art and science of deletion and creating space becomes non-negotiable.

ACTION: Delete one thing off your plate right now. Don’t overthink it.

2. You’ve got Plan B’s and C’s —instead of being 100% all in.

You’ve got a marketing agency, a coaching business, do personal training on the side and also have a YouTube channel. Come on! This is not something special: this is holding on to life rafts and not going all in on your one thing. This takes courage, but will pay off.

ACTION: Identify what is holding you back from going all in.

3. You’re not great at being your own boss and lack self accountability.

You do realize there’s a purpose to corporate offices, endless meetings and going to lunch with coworkers you can’t stand, right? OK, maybe that’s only me. It’s all about accountability, and for many entrepreneurs —they don’t have much of their own.

ACTION: Work on this every day this week —choose a time to wake up (mine is 4:30) and don’t break it.

4. You work from home and wonder why you’re distracted and scattered.

Doing creative and purposeful work in the same place you watch Netflix and hang with the family is a terrible idea. People will argue with me about this, but I am adamant: working from home is robbing you of your results and growth.

ACTION: Find a coworking space, get an office or go to a quiet coffee shop.

5. You’re not owning your value and expertise —and charging enough.

As a freshly minted entrepreneur, it’s easy to not own your value and charge less under the guise of wanting to create momentum and case studies. But remember: what you’re an expert at is something others are blown away by —and we’re often the last to acknowledge the value of our expertise.

ACTION: The thing you’re an expert at has the potential to change lives, when will you own this?

6. You’re going after $20 or $47 customers instead of higher ticket ones.

Related to the above —it can be tempting to start a low ticket subscription model as a creator and entrepreneur. But make no mistake: marketing to the masses is 20X harder than marketing to the few in front of you. You need numbers and marketing prowess to hit the many.

ACTION: It’s tempting to fish for the bottom when you’re staring, but going after this market is HARD work for little payoff.

7. You’re believing you have to be on every social media platform.

Exhale, you don’t. I teach and train others under the model of picking a pillar platform —consider this where 90% of your effort should go. For me, it’s the Academy podcast. Commit to your pillar platform for at least 18 months, and then start branching out.

ACTION: Pick one pillar platform —where your people are already hanging out.

8. You’re not ruthless with saying ‘no’ and creating boundaries.

There’s nothing worse than someone reaching out to ‘connect’ and finding yourself at Starbucks as they blather on about randomness —and then try to pitch you something. Because entrepreneurs get paid on results, and not time invested —they must be extra diligent about what they’re saying “yes” to.

ACTION: This week, create boundaries and protect “you” time.

9. You love your brand, product or service but not the marketing of it.

You can have the best coaching program. You can have the best personal training facility. You can have the best software —but if you’re not getting it in front of people every day, you’re going to lose. Most entrepreneurs wait until they’re in dire straits to finally fall in love with marketing and sales. Don’t be that guy or gal.

ACTION: Study marketing, influence, sales and persuasion this week.

10. You’re surrounded by B- and C players who won’t demand excellence of you.

Does this person amplify my belief, clarity and possibility —or do they diminish it? This simple question is one of my favorites for identifying the right tribe of people to support my mission. Be careful who’s around you, because their mindset will become yours in due time.

ACTION: Take an inventory of your tribe —and get radically honest if they’re truly helping you.

11. You’re “rolling solo” instead of investing in yourself through coaching and mentoring.

When you invest in yourself and your business —you’re writing your dreams a check. You’re pouring your attention and energy into yourself. Nothing will replace this. Every entrepreneur must work with someone —whether it’s a virtual course or program or a 1-1 mentor. The stakes are too high not to.

ACTION: Invest in a course, mentor, product —something that helps you with your blind spots.

12. You’re unable to navigate the emotional stress that comes with entrepreneurship.

All transformation is emotional. I’ve said this on the podcast and in my books countless times. Leaving your comfort zone requires you to brush up against your emotional edges —and face fear, doubt, uncertainty and stress.

Whether it’s launching and shipping your product or hiring your first employee, entrepreneurship is the arena where you get to face yourself head on.

ACTION: Journal when you’re going through a tough time, this is a great practice for emotional intelligence.

13. You’re playing the comparison game to everyone’s highlight reels.

Comparison can either crush your momentum or fuel you to see other’s success as proof that yours is possible too. But be careful, because subconscious comparison can lead to self-sabotage, despair and feeling more stuck than ever.

ACTION: Stop doing this and understand they’re going through hardships like you are.

14. You don’t know who you’re speaking to —so you speak to everyone.

You’re not for everyone. Southwest Airlines is not for everyone. Apple is not for everyone. Starbucks, even with 28,000 locations —is not for everyone. Be for someone. Stand for something. Be bold, audacious and specific. Otherwise, you will get lost in a sea of mayhem and uncertainty.

ACTION: Who are you speaking to, what are their aspirations? Where do they hang out? What keeps them up at night? Drill, drill, drill.

15. You haven’t fallen in love with your sales process and made bold offers.

“But Tommy, I don’t want to come across that way.” A health coach was telling me the reasons why she couldn’t pitch her services —until I asked her about where she got her certification, knowing it cost her a tuition of $8,000 and inquired about the sales process.

“What? There wasn’t one…it was amazing!” And that’s my point —when you’re aligned in the people you’re serving, there seems to be no sales process. They want what you’ve got and it can help them, so there’s a value exchange. The drama around sales is killing most entrepreneur’s potential.

ACTION: You’re already selling every single day —get rid of the drama and fall in love with sales.

16. You think marketing means posting on social media.

I’m looking at you, thought leaders and coaches. You spend 90% of your time on social media and say you’re “working.” Marketing is not social media, it’s systems, processes, referrals, email marketing, landing pages, sales pages, VSL’s, offline marketing, upsells, sales conversations, etc.

ACTION: Social media is 10% of marketing —what is the other 90% you’re neglecting?

17. You’re consuming way too much —instead of creating.

If you’re not starting the morning on your terms and doing your most important creative work —you’re going to lose. Aim to keep your creation at 75% and consumption at 25%, not the other way around.

ACTION: Don’t consume anything until you’ve created every single morning.

18. You believe you’re “one big break” away or waiting to be discovered.

This illusion holds so many people back from doing the messy work in front of them —with the hopes that one introduction or call will change everything for them. It won’t, and is a lazy way to play in the game of life and business.

Oprah is done building careers, and the Today Show doesn’t need you. Instead, be the linchpin and create your own empire.

ACTION: Seek mastery, play the long game and understand everything takes reps.

19. You don’t believe in calendars and think free time equals freedom.

I’ve drilled this down a ton on the blog and in my podcasts —and even created a course based on the concept. You can grab 7-12 Formula: One Year’s Worth of Results right here —and ensure you get the real freedom most business owners are only dreaming of.

ACTIONS: If you’re not using a calendar, you’re already losing.

20. You’re waiting to feel ‘inspired’ to create —so you lack consistency.

I wrote most of my books at 4:30AM in the morning in an empty downtown Phoenix office. Most of my posts are written under less than ideal circumstances —but I’ve trained myself to execute regardless of how I feel. You must do the same, otherwise you will always be held hostage by your “feelings and moods.

ACTION: Be the person who creates when they’re exhausted, uninspired and swirling in self doubt.

21. You haven’t sold yourself on your brand, product or service.

Start with one sale, one fan, one admirer, one consumer: you. If you don’t love your content, brand, product or service —something is missing and you can never expect someone else to. Watch your videos, use your software, take the nutritional supplements you’re selling others.

ACTION: Sell yourself first. Be your number one fan. Fall in love with what you have to offer.

22. You’re not working on your money mindset and make decisions from scarcity.

We all have a money mindset: stories, beliefs and narratives passed down from family, relationships and culture. None of them are inherently ‘good’ or ‘bad’: they’re either fueling our growth or holding us back. For many entrepreneurs, including myself —they must make the shift from scarcity to abundance when it comes to their money mindset.

ACTION: Identify the money mindsets and patterns holding you back from your dream income.

23. You’re not identifying and acquiring key skills on a weekly, monthly and quarterly basis.

Without acquiring valuable skillsets in your business as an entrepreneur —you will stay stuck. Skill acquisition is not random, it’s not dabbling and done only when you feel like it. It must be identified, prioritized and scheduled —or else. I wrote about this in both of my books: The 1% Rule and the Leap Of Your Life.

ACTION: Identify and block out the core skill you’re working on this week —if it’s not scheduled, it won’t happen.

24. You’re wasting your most precious energy and attention on the small, random tasks that don’t matter.

There’s tons of people who create a powerful morning routine to achieve peak clarity and energy —and then scroll on social media. The truth is only 20% of your efforts are going to lead to 80% of your results. The key is doing less, while achieving more and to stop being busy…being busy.

ACTION: Define ‘winning’ the day and do the ONE thing that moves your business forward.

25. You’re not training your mind, body and spirit every single day and creating peak states.

As entrepreneurs, our emotional state will determine our consistency and follow through. We must have powerful routines —in the morning, sprinkled through the day and to close out the evening to ensure we’re finely tuned.

ACTION: Spend at least 45 minutes before sunrise working on yourself. This is the time the champions rise.

26. You’re not shipping and launching before you feel ready.

It will never feel complete, and you’ll always want to tweak some things. But perfectionism is fear disguised —and will always hold you back. Standards matter, but at some point: you’ve got to put yourself out there and ship.

ACTION: 80% is good enough —ship, ship, ship and then ship more.

27. You don’t have an unbreakable, unshakeable, emotional ‘why.’

The last one may be the most important: getting clear on why you’re doing what you’re doing in the first place. Because the road of being an entrepreneur means sacrifice: early mornings, late nights, emotional battles, questioning your path and getting to know yourself. Without your why, you will fold.

ACTION: Dig deep on your why through meditation, visualization or journaling.

27 Reasons Entrepreneurs Are Stuck

I wrote this list in hopes of helping you out as a creator, entrepreneur and business owner.

I’ve personally experienced every part of this list —and have learned valuable lessons. I wouldn’t trade what I get to do for the world, even if it can be daunting and tough at times.

If you want more help, make sure to grab the Integration Experience audio training on the front page of the site, or one of my books where I expand on the above and give you real world, tactical tools to use.

I’m curious: which connected with you most and what are you committed to doing about it?

Tommy baker momentum 1% rule

44 Undeniable Ways to Build Momentum, Get Off The Sidelines and 10X Your Results

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Reading Time: 11 minutes

44 Undeniable Ways to Build Momentum, Get Off The Sidelines and 10X Your Results

Momentum, we’ve all felt it.

When we have it, we’re on top of the world —laser focused, on fire and getting our most important work done on the regular with less friction. We’re experiencing more peak emotional states and all of life seems to come together with more flow, fun and peace.

But how often do we actually live in this place? For myself and my clients —we aim to manufacture and create these periods of momentum as much as possible.

Here’s what I’ve experienced:

Many people wait for an external reason to feel in momentum, but don’t do what the masters do: they create momentum every single day. Instead of waiting, hoping and praying for something to happen —they make it happen.

In this post, I wanted to share the 44 ways I’ve found to build insane levels of momentum, get off the sidelines and create internal levels of fulfillment —with the achievement to match.

1. Do it now —every moment you wait is one where fear takes a grip on your dreams.

Waiting on the bold decision you know you must make and giving in to fear, doubt and uncertainty is a surefire way to drain all of your momentum. What are you waiting for?

2. Visualize yourself in 3 years and nothing has changed. Take yourself through your day —how does that feel?

This technique is one of my favorites to create urgency and use future regret today. Be intentional and take yourself through every moment of the day.

3. Take yourself one year from today and you’ve had the best year of your life. What is the one thing you had to do?

On the flip side, part of momentum is being pulled by what we do want. Often, we attempt to stack 19 bold moves when all we needed was the catalyst to create the domino effect we’ve been waiting for.

4. Break your vision into the next quarter —set 90 day targets that are vivid, specific and measurable.

It’s hard to create momentum when you can’t see your targets. I’m all about big visions —but then chunk those down to the next 90 days for higher levels of urgency. We do this in The Integration Experience audio training.

5. Dream big, start small. Break everything down to the 1% in front of you and create progress.

Once you have your 90 day targets —identify the core processes and action steps to bring these to life. Smaller is better as complication leads to avoidance. This system is detailed in The 1% Rule.

Tommy baker momentum the 1% rule6. Get off the couch, stop consuming —and start creating.

You won’t create momentum binge watching Netflix for the third straight day. You won’t create momentum watching a 24 year old live out his dreams on the field of play. Consuming the right information can be powerful —but what are you creating? Do more of that.

7. Fall in love with structure, routine and discipline. These create freedom —and the peace of mind of knowing you’re on track.

The more you can stack your day with your high priority actions, set ruthless boundaries and double down on your discipline —the more freedom you’ll have.

8. You don’t need another ‘system’ or ‘hack’ for getting your important work done: you need to make it a non-negotiable commitment.

People are obsessed with productivity systems —but they miss out on the most important part: tapping into their why. When you do this, you’ll never need motivation again.

9. Be willing to execute on your vision regardless of thoughts, feelings, emotions and moods —otherwise, you’ll lose.

The amateur waits to feel like it to move their dreams and desires forward. Unfortunately, this will never last and create powerful results. The professional executes regardless…knowing this creates the feelings most are sitting on the sidelines waiting for.

10. Passion, enthusiasm and positive energy are incredible —but without skill acquisition, you’re just another talker.

These ingredients are the launchpad to get started, but they’re not enough. Tons of people get excited, then do nothing. There are many people living purposefully who are still stuck. Identify the core skillsets you’ll need to amplify your value to the marketplace.

11. Own the first hour of your day and stay on Airplane Mode. Don’t stop until your “ONE” thing is done.

If you’re not willing to do this —you’ve already lost. Your attention is your most prized asset: own it, nourish it and protect it with everything you’ve got.

Tommy baker 1% rule12. Take non-emotional inventory of your life —look at the data and treat it as a scoreboard of where you find yourself today. What are you gonna do about it?

The first step of transformation is getting clear about where you are —without emotions. Why? Because emotions create narratives that aren’t always based on data and facts. Get clear and be willing to own where you are…even if it sucks.

13. Stop telling yourself you don’t have time —this is scarcity thinking and a terrible place to operate from.

Tons of people discuss financial abundance mindsets, and yet operate in complete time scarcity. Creating from this place means you’re always scattered and never grounded.

14. You can give value, but if you’re not willing to openly receive —you won’t be compensated at your worth.

Trust me, I’m a relentless giver. What I realized was giving without receiving leaves you broke, exhausted and wondering why it’s not working. Be open to receive and own your worth.

15. Stop doing $12/hour tasks in your business —unless you want to drain energy for the important work.

For my solopreneurs, business owners and entrepreneurs: quit it. You’re doing the work because you can…which is a terrible framework to operate from. If you’re doing all the remedial work in your business, you’re going to wake up hating it one day —there is too much talent available for cheap for you to keep doing this.

16. Stop waiting to feel ‘ready.’ You won’t ever feel ready to invest in yourself, launch the platform or hire your first employee.

You’re not where you want to be in your business because you haven’t made the key here. You aren’t where you want to be in your growth and results, because you’re unwilling to invest in yourself. Stop waiting! Momentum is bred from owning a powerful challenge in our lives.

17. Create ruthless levels of urgency and compress your goals by 75%. Urgency drives focus and focus drives execution.

If you think it’s going to take a year, guess what? It’s going to take a year —or you may never do it. Your current capacity and mindset are extending your goals and targets out because fear is winning. Compress the timeframe and start today.

18. Stop hanging out with people who gave up on their dreams telling you to do the same.

You know you’re in the wrong tribe when you declare your dreams and desires and they call you crazy, lost, to “get real” and stop playing around. Find a new tribe and never look back.

19. ‘Hustle’ is overrated —if you do it right, you can create a day’s worth of production before noon every single day.

If you’re working 16 hours a day, you’re doing it wrong. I love the enthusiasm behind intensity, and I’m someone who seems to hustle. But there’s a difference between hustle for the sake of hustle and purposeful work. I teach a system where before Noon you can create a week’s worth of growth and results.

Tommy baker resist average academy20. Free time is not freedom, and open space on a calendar leads to mindless priorities. Fill your day with what matters.

“But Tommy, I’m a free bird, a free spirit…I started my business to have complete control of my calendar.” This is why you’re stuck: free time is not freedom. Free time is anxiety, stress, scrolling social media and focusing on how much distance you have between where you are now and your big targets. Until one day, you quit.

21. On that note, if it’s not on your calendar —it doesn’t matter to you. Schedule it and commit.

Not much else to say here. I always get pushback on this —from people who tell me they don’t need a calendar. Again…this is why you’re not maximizing your potential and spending all of your time and energy on useless busywork.

22. Celebrate 7 wins every single day. Focus on your growth instead of how far you’ve got to go.

I don’t care if you had the hardest day of the month: find the wins. This trains your awareness to focus on what’s working instead of the challenges. Pull out your journal every day and identify the places you stepped into your courage and owned your value.

23. Make fast decisions —based on who you’re becoming. Indecision is a dreamkiller and leads to paralysis analysis.

If you want to kill your momentum, obsess over research, paralysis analysis and overthinking. You already know what to do…now do it. Start with the small things that are consuming your mental real estate —and build your muscle to make fast, powerful decisions and deal with the consequences.

24. Ship before you’re ready. Launch before it’s done. Say what needs to be said —do it now. Or else you’ll live in regret.

Newsflash: you will never feel ready to make a bold move. It will never feel like the perfect time. Instead, create these by stepping into it now.

25. Stop creating problems you haven’t earned the right to have. You don’t need to figure out how to ‘scale’ —you need a sale.

“But Tommy, I want to make sure I have a strategy too monetize.” WTF!? Someone once told me this about a YouTube project and commitment —yet hadn’t made two videos. They were stuck in a problem they frankly hadn’t earned the right to have —which is common. Earn your challenges…in this case, they had to ship 100 videos.

26. Your worst case scenarios are bullshit. There is ALWAYS another dead end job waiting for you.

Stop clinging on to the things that are causing you pain —simply because they’re known. There’s always a crappy job with a boss you hate, a toxic relationship, an environment you can’t wait to escape from. Fall in love with the unknown and honor your desires.

27. On that note, fear is your compass. What terrifies you is exactly what you should pursue.

Fear, resistance and doubt are all feedback mechanisms to let you know you must take the next step.

28. No one is going to discover you. Oprah isn’t going to build your career. Are you willing to discover yourself?

Our culture’s obsession with the overnight success and being discovered on Starbucks is killing so many people’s ambitions and willingness to execute. No one’s going to discover you. Oprah is done building careers. And when you look closely enough: you realize overnight successes took a decade of consistency.

Tommy baker resist average29. There are no shortcuts to mastery. 10,000 hours are 10,000 hours. Want it, or don’t even start.

Your obsession with shortcuts is why you’re not succeeding. Everyone can get started. Anyone can sign up for a marathon,  launch a business and declare their book. But what happens next? There is no substitute for reps, reps and more reps.

30. If you’re not willing to put money on the line, you don’t want it bad enough. Plain and simple.

It’s not the money itself —it’s what the money does: command our attention, focus, and priorities. You better be putting something on the line.

31. No decision happens in a vacuum. By saying “yes” to a crappy opportunity, client or relationship —you say no to the life changing ones.

You said yes to the client that’s completely out of alignment —you’re saying no to someone who is. Trust me, every time I go against my instinct on this…I beat myself up later. Once you have clarity on your North Star vision, make decisions in 100% alignment with serving it.

32. If you were serious about your goals, there would be real world proof of you moving forward on them every single day.

Just being honest here: this is a wake-up call for the talkers. There’s way too many people talking a big game, yet doing nothing and wondering why they can’t seem to create momentum.

33. Distraction is usually an avoidance mechanism for the pain of untapped potential —the average American watches 34 hours a week of TV.

The 34-hour number is astonishing —that’s a full time job going to distraction. I’m not saying don’t consume entertainment —but don’t become a slave to it. Social media, like anything…is a tool. You can use it to grow, or stay stuck. When you seek distraction, be aware of what’s really  happening.

34. “I’ve spent a lot of time on this” is a terrible excuse to keep going. Sometimes quitting is the best option.

You hate law school, yet stay with it because you’ve invested a ton of time. You hate your current job, but choose to keep going because it’s been 5 years. Are you serious? This is a terrible way to stay anchored and wake up a life we can’t wait to escape from.

35. Your ability to manage your emotional resilience will dictate your capacity to grow and expand.

All change is emotional. Leaving the safe havens of your comfort zone means you’ll be brushing up with your emotional edges —learn to navigate these. Consider this a crucial practice on the path to your biggest dreams.

36. If you think success means eradicating problems, you’re in the wrong game. The most successful have bigger and bolder problems to be challenged with.

The bigger you grow, the bigger problems you’ll have: this is the game of life. Whats separates the intern from the CEO is the level of problems they deal with —as Dean Graziosi said on the podcast: seek bigger problems.

37. On that note, a comfortable life is one where there’s no pending challenge on the horizon that you’re being pulled by. This is when life becomes grey and dull.

There is nothing worse than being shackled by the comfortable life with no exciting challenge on the horizon. This is the hardest place to create from, and where momentum feels like a pipe dream.

38. As you grow and achieve results, you need MORE accountability —not less. Your blind spots get smaller as you succeed…but 10X more costly.

“Tommy, I’m all good now.” If you say this after you’ve experienced growth and success —you’re going to lose. The master understands their blind spots get smaller (and thus, harder to see) as they grow. At the same time, they become more costly.

39. Death is the greatest motivator and focuser on the planet. If you’re lacking urgency, go to your cemetery and soak in the energy.

It shocks me how many are unwilling to face this beautiful part of our existence. Death wakes you up and compels you and I to drop the bullshit excuses in the way. It reminds us what really matters.

Tommy baker momentum40. On that note, don’t wait for a crisis to compel you to change. It’s a great place to transform from —but also the most painful.

The on-your-knees moment is a great place to change from, but don’t wait for. Refer back to #2 on this list to visualize yourself in a place of crisis —and choose something new today.

41. Do it now, do it now, do it now! Move cross country. Take a chance. Pack the family in the RV. Book the trip. There may not be another chance. There may never be tomorrow.

Please, please, please —do it now. The adventure you want to take, the podcast you want to launch —the conversation with your children you want to have. Be willing to live courageously even when it doesn’t make sense. It’s your time…right here, right now.

42. Lower the bar on gratitude. You do realize you have the ability to see, to feel, to experience the gift of life —and your ‘problems’ are what others would write a BLANK check for.

Your heart is beating. You’re able to take the next breath. You can likely walk, see, touch and experience this incredible life. You likely live in a country where you can express yourself. Momentum comes from a deep place of gratitude —always start here.

43. If you’re not tapping into your vision once a day, it doesn’t matter enough to you.

If you have time for Instagram —I hope you have time for your dreams. Even for 5 minutes a day: tap into the future vision of your life. The experience, the feelings, what surrounds you. This becomes your compass to guide you through the day.

44. There is no loss in going for it. Be willing to dare and the world will open up the doors you can’t see right now. But it won’t happen when you have one foot in and one foot out.

When you have 4 escape plans —you’re not all in. When you have Plan B’s and C’s and D’s…you’re one step away from quitting and moving on. Be willing to put everything on the line. You will never regret playing full tilt. You will never look back thinking you went after your desires with too much intensity. It’s time to triple down, cut off the escape plans —and go all in on you.

44 Undeniable Ways to Build Momentum, Get Off The Sidelines and 10X Your Results

Well, there you have it: some of my biggest ways to create momentum and take ownership of our lives. Because you are here to thrive and create the life of your dreams: whatever that means for you.

Remember: putting yourself out there on the path of growth will demand tremendous courage —but that’s exactly what we’re here for.

Which one connected with you? Comment, share and like this post if it resonated with you!

naveen jain tommy baker

5 Lessons Learned From Billionaire Naveen Jain

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Reading Time: 5 minutes

These lessons were extracted from a conversation we had with Naveen Jain on the Resist Average Academy podcast, which you can access through the link above.

5 Lessons Learned From Billionaire Naveen Jain

There’s a certain weight that comes with the “b” in billionaire —and recently I had the pleasure of spending 40 minutes with one of them. Naveen Jain is a serial entrepreneur, moonshot thinker and all-around genius of creation. I first saw and met Naveen at Thrive, an annual event put on by Cole Hatter —and a few months later we hosted him on the Academy.

I wanted to share some of the key lessons I learned from this time with him because what I learned went above and beyond the words he said. During the conversation, he was enthusiastic, present and used empowering language. He spoke of solving the world’s most messy problems —including healthcare, our shrinking resources and even traveling to the moon and beyond.

There is no doubt this time spent with him opened my world. I recognized the places I’m limiting myself, and how the greatest thinkers of all time are obsessed with possibility and wonder. It reminded me to tap into my inner child —and to look up in a world where everyone looks down at digital devices.

Here are the 5 lessons I learned from billionaire Naveen Jain you can start applying to your life and business today.

Lesson 1: Energy Creates Value

“Naveen! Are you there?”

“Tommy, Tommy, I’m here! Ready”.

The first lesson I learned from Naveen was about raw enthusiasm and energy for life. Because here’s the truth: my platform is small, and Naveen has been featured on the biggest media outlets in the world. He has all the cash he needs and is one of the most successful entrepreneurs and visionaries on the planet.

And yet, here he is radiating enthusiasm for an interview he’s likely done over and over. Make no mistake: our energy and enthusiasm for our mission and life will dictate the level of value we’re able to create. Because, as I’ve said on the Resist Average Academy Podcast: big dreams require big energy.

Waking up to a mundane corporate gig to do the minimum work required doesn’t require a ton of energy. Aimlessly drifting through life doesn’t require much energy. But building a life around a mighty mission is going to require physical, mental and emotional bandwidth to endure long term.

ACTION STEP: What is your level of energy and enthusiasm for your current life and purpose, and what can you do to level it up?

 

Lesson 2: Never Lose Your Curiosity

Naveen told me a story about being raptured by the moon as a young child —knowing he wanted to go there. But the moon is only the first stop: his curiosity wants to take him to bigger and bolder places.

Curiosity, then, is the spark required to bring our vision to life. Naveen’s work all comes from being obsessively curious: about space, exploration, education, health care and much, much more. You and I don’t need to find our curiosity: it is our natural state. However, as we’ve grown up most of us have lost the unquenchable thirst of curiosity we used to have as other people told us to “get real”.

When this happens, we become less enthusiastic about our lives and we shun a part of ourselves that has always been with us. Often in interviews, people will ask me about finding their purpose. The place I start is simple: pull at the strings of what already makes you curious, and everything will change.

“The day you stop being intellectually curious is the day you die.”

ACTION STEP: What is one topic, interest or activity you used to be deeply curious about and lost?

 

Lesson 3: Billionaires Think Differently

The number one difference between someone like you and I and Naveen Jain is about one thing only: the way we see the world and think about it. Because this determines everything else.

What I learned from our riveting conversation was simply how differently he thinks —especially about challenges and adversity. Even someone who’s primed in positive psychology would struggle with the sheer optimism Naveen brings to the table. For example, he sees every industry crisis as a real-world opportunity to step in a deliver value. When someone tells him “no” —he truly believes he’s closer to a bolder yes.

When we’re looking to create results, we tend to focus on the external: tactics, mechanics and strategy. Instead, we should be focusing on the deep level thinking we’re bringing to the table: this will impact everything we do. And if it’s off, or small-minded —there’s no amount of tactics capable of overcoming this type of thinking.

For most people I coach and train in life and business, their biggest issue has nothing to do with knowledge and everything to do with the way they’re currently thinking about those mechanics. Once we create transformation in their thinking, everything changes.

“If we believe something is impossible, then it becomes impossible to achieve.”

ACTION STEP: A recent time you were thinking small was _____ and the results were _____. How could you have changed your thinking for a better result?

 

Lesson 4: Language Represents Belief

What if?
Imagine.
Possibility.

Early on during our conversation, I noticed the use of his language and how it always came from an empowering place. He must have said imagine 9 times in the first 10 minutes.

I’ve always been fascinated by language, as it pulls the curtains back on our deeply held beliefs and worldview. For example, in my programs and coaching —we specifically don’t use words like “try” “maybe” “I guess” or anything else which may be deemed disempowering or vague.

Here’s why: your spoken word is a creative declaration to the world around you. If you can’t own this inherent part of our reality —it represents a misalignment. A belief is not serving you, or you’re thinking you’re not capable.

You can tell very quickly if someone has confidence based on the language they’re using. As a student of NLP, I’ve recognized the importance of our language: the words we choose, the tone we inflect and body language. Collectively, these determine how we see the world and our place in it.

ACTION STEP: Examine your language for the next 24 hours and identify 3 words you can delete or shift.

 

Lesson 5: If They Don’t Call You Crazy, You’re Doing It Wrong

Have you ever had a bold idea, knowing it was right for you, got excited and told someone close to you —and they shot you down immediately?

We’ve all been there, and it’s why we must be incredibly careful about who we’re seeking feedback from. Because sometimes the people closest to us can shoot down our dreams the quickest. To me, the greatest tragedy is having a spark of enthusiasm over a creative idea, business or endeavor…only to watch it fade when declared to someone else.

This is where the last lesson learned from Naveen Jain comes in: if people don’t call you crazy, you’re doing it wrong. If you’re out there living your best life and pushing the throttle on growth, people will doubt you. If you’re shipping a message near and dear to your heart, the critics will come. Make no mistake, this is part of the game.

“Find something you’re willing to die for and live for it.”

ACTION STEP: Take inventory of your inner circle. Do they support and expand you or contract you?

 

5 Lessons Learned From Billionaire Naveen Jain

So, there you have it. A short conversation led to a complete perspective shift —and I wanted to share these lessons with you to ensure you apply them in your own life and business. If you’re here, it’s because you’re meant for something big and bold, and the pain of untapped potential is something you want no part of.

Which of these lessons connected with you? I’d love to hear it!

89 Ways to Find Your Purpose

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Reading Time: 11 minutes

89 Ways to Find Your Purpose

“Tommy, how do I find my purpose?”

This is one of the most common questions I receive at least once a day —through the podcast, on social media or in random conversations.

Here’s the great news: you’re much closer than you think, and often thinking is what’s getting in the way of your truth. But there’s also some bad news: finding your purpose comes with great responsibility. You can no longer conveniently hide behind the excuse of looking for it.

What I’ve found to be true is our purpose finds us when we’re living in alignment and taking courageous steps forward. There’s no direct path, and it’s less about discovering more about allowing.

Allowing your inner truth to shine.
Allowing your curiosity to take center field.
Allowing the power of who you are to be unveiled.

Here are 89 ways I’ve used to help myself and others find their purpose, live a life of alignment and never look back with regret:

1. Find what you’re already curious about and pull on those strings: they contain gold to find your purpose.

2. Try everything — improv, comedy, dance, astronomy, speaking, cooking and go deep enough to know if you love it or not.

3. Go into the woods and don’t leave until your purpose comes to you.

(Thank you to David Deida for this one, and his brilliant work Way of The Superior Man.)

4. Give yourself permission to find your purpose — most people already know but they’re holding back in fear.

5. Take an energy inventory for the week and put a plus sign for anything that lights you up — there are hints in there.

6. Take a “you” day. What do you do, how do you spend your time? Where do you go?

7. Spend more time in activities that make you forget who you are, and where you lose all track of time.

8. Read texts that open up your world, and invite a deeper questioning.

(Some of my favorites include Emerson’s Self Reliance, Marcus Aurelius Meditations, Seneca’s On The Shortness Of Life.)

tommy baker find your purpose9. Train physically and push beyond your edge: there’s peace and clarity on the other side of physical intensity.

10. Create your own life philosophy and a set of principles you want to live by. This practice alone will shift your game in a world where 99% of people can’t answer this.

11. Turn off Netflix, CNN, ESPN or any of the other noise that’s not allowing your purpose to come to the surface. Distraction is a killer in regards to finding your purpose.

12. Spend 3-10 days in meditation, a spiritual retreat and get outside of your comfort zone and watch what happens.

13. Ask better questions, and seek answers to the deepest ones you’ve been asking and watch what happens.

14. Free write every single day for 10 minutes on your purpose and spend the next 365 days committing to it without any expectations.

(Julia Cameron’s The Artists Way has a technique called Morning Pages which is incredible for this.)

15. Go to an experiential training seminar or crucible experience where you’re left with nothing but finding your purpose.

16. Stop trying to find it analytical exercises — your purpose comes from your heart.

tommy baker 1% rule17. Sometimes, you have to stop trying to find it all together and simply surrender. At that moment, a gift will come to you.

18. Go back to when you were a kid and examine the things that you were most curious about — and which ones you miss the most today.

19. Take yourself to ten years from now, and grab a blank piece of paper. Write a letter to yourself.

20. Make a list of 20 things you’re deeply interested in, 20 real world, tangible skills you have — and then connect the dots between these on how you can solve a problem.

21. Imagine you’re giving a commencement speech. You have no time to plan — what is the one thing you’d want to leave the audience with?

22. Hit rock bottom. No, not the most fun way to do it — but sometimes we have to be stripped naked to find our truth.

23. Hire a coach or mentor to help unlock your purpose and ask you powerful questions.

24. Ask 10 people for feedback — and find an easy for them to tell you what they think you’re here to do.

25. Spend 20 hours in a float tank. This alone time will peel back your layers and you’ll get insights you could have never imagined.

26. Watch movies and films that make you question everything.

(Personal favorites include Into The Wild, Life Of Pi, Cast Away.)

27. Just make the decision you’ve been waiting to make. Take the leap, and simply go. No more analyzing, no more holding back…it’s time.

(I wrote an entire book on this, available for pre-order now. Stop waiting.)

28. Shift your environment: get a new office, move from your home and apartment and go somewhere new. Change your city. Do something different!

29. Do one uncomfortable action every single day. This will build your self-confidence and put the reps in as you continue your path of searching and self-discovery.

30. Write your eulogy. Go to your local cemetery and breathe in the lessons from those who have come before us. Now pull out a journal and write down how you want to be remembered.

tommy baker leap of your life

31. Do a daily meditation about your one year vision for the next 30 days. Keep a journal with you and make notes of the common patterns that come up time and time again.

32. Take the pressure off. You don’t need to build a business around your purpose today. But a purposeful life is one decision away.

33. Unplug from all social devices for a specific period of time. Spend this time in solitude and get to know who you really are.

34. Release the past. We all have emotional baggage that is now a heavy burden on taking our next step.

35. Do that one thing you’ve been putting off. The road trip you wanted to take, do it now. The conversation you’d been wanting to have. Just go!

36. Play. Sometimes, the best form of clarity you and I can get is when we don’t take it so seriously.

37. Read this post. It changed my life. It woke me up. I still read it all the time. We have all felt like John.

38. Take the smartphone test. Find your last 10 texts: if 8/10 aren’t inspiring and empowering…you’re hanging with the wrong crowd. Find a tribe designed to uncover your purpose.

39. Study the greats. Transcribe their texts. I’ve done this several times, and it taps into a much deeper part of who I am.

40. Listen to empowering information every single day. Even 15 minutes a day as a student will invite deeper questions, and you’ll begin to discover some truths.

41. Use Reverse Visualization to take yourself 3, 10 and 20 years down the line without you having done anything in regards to your purpose. How does this feel? Urgency creates clarity.

42. Be the Linchpin today. Stop waiting. If you’re an accountant, be the best in the world. If you’re a waitress, deliver 10X the value. Purpose is created when we’re committed to excellence.

tommy baker 1% rule43. Release the ego. Easier said than done: our egos blind us from the truth. Learn to be aware of the times it comes up and stubbornly stops you from doing what you must.

44. Spend an entire day in nature without a phone. Run, hike, climb, use a mountain bike. Explore the land and remember what it felt like to live in possibility.

45. Start something, anything. Start the blog you’ve wanted to start. Document your path of finding your purpose. Inspire someone else.

46. Spend time creating. You’re creative…trust me. Your purpose is your greatest creativity in action. The more time you spend creating, the closer you’re going to get.

47. Read the biographies of the masters. Those who changed industries and lives by stepping into their purpose.

48. Get in tune with your emotions and build your intelligence and resilience. A lack of understanding what we’re feeling blocks us from recognizing our deepest truths.

49. Go to at least one event per quarter in the realm of personal growth, development and/or business or spirituality. Taking time to work “on” you is crucial.

50. Grow 1% every single day. Even if you feel completely off purpose, you can do enough to grow 1%. This builds momentum and creates clarity.

(I wrote an entire book on this, of course…check out The 1% Rule right here.)

51. Get into flow states. These are created by intense focus, presence and the right dose of challenge. When you’re in these…anything is possible.

52. Identify and list your personal values. These are your highest priorities and what you want to be about. What are they? How do you exemplify them? Create a space to answer these questions.

53. Forgive yourself and others. This is a daily practice. The darker emotions of resentment, anger, and aggression will cloud all of your clarity and certainty.

54. On that note, don’t numb your dark emotions. They’re part the human experience…when you feel them, really feel them. But then choose to let them go.

55. Leave your comfort zone at least once a day. You’ll know you are when fear and doubt kick in with an equal mix of excitement. Courage is feeling the fear and doing it anyway.

tommy baker leap of your life56. Take the day off and go skydiving. Get into a boxing match. Create an adventure and tap into primal fear: this is a fantastic way to get rid of your excuses.

(I’ve done the skydiving one twice, both on random occasions. It woke me up and made me feel more alive.)

57. Take a 30, 60 or 90-day challenge. No alcohol. No TV. No fast food. No social media. Something to challenge you…and invite a more aligned habit.

58. Take on an intense physical challenge: a Spartan Race, a 10K, some type of test and adventure. These will open up your world and belief in yourself.

59. Grab a blank piece of paper and ask a simple question: what would you do if you knew you couldn’t fail? Set a timer and write, write, write. Don’t judge it…go!

60. Do Holotropic Breathwork. This is one of my favorite ways to get in touch with the clarity of my purpose…and remind myself what matters.

61. Read the Bhagavad Gita, The Power Of Now, and other classic spiritual texts.

62. Stare in the mirror at yourself and hold eye contact for at least 5 minutes. This is not easy and will challenge you. Then write down what you saw.

63. Study at least an hour a day on the topic of purpose, creativity, passion and living an inspired life. Be the humble student…when something resonates, you’re pulling on the right strings.

64. Don’t do this alone. Invest your physical, mental, emotional and financial resources in a skilled coach, mentor or program to help you tap into your purpose.

(The number one excuse is “I don’t have the money” right now. This is why you’re stuck.)

65. Write your life mission statement. I’ve done this 100+ times. Every time, I get much more clear. Write it, print it out and look at it every single day.

66. Get rid of the relationships in your life that drag you down. You know who these people are: after you spend time with them, you’re exhausted and unmotivated.

67. Start living on purpose now. Do the dishes with purpose. Hold eye contact with purpose. Engage with your partner…with purpose.

68. Journal every single day and celebrate your wins. This will build your confidence and tune your awareness towards what is working…instead of how far you’ve got to go.

69. Stop trying so damn hard. I know, I know. But remember: what you think your version of your purpose is can be the rigidness that holds you back. Finding your purpose is an evolution closely tied to your personal growth.

70. On that note, fall in love with the art of surrender. This isn’t giving up…it’s about letting go with every part of your being.

71. If life isn’t working…great. Go deep into the darkness of your breakdown. Release the identity of who you “think” you are. There is magic in here. Avoidance of pain is true suffering. Facing our pain is liberation.

72. On that note, do the messy inner work of getting to know your deepest corners and places you feel guilt and shame about. Most people never do this and wonder why they keep repeating the same patterns.

73. Get honest! Come on…stop lying to yourself. You already know what to do.

74. Have conversations with other people who have been where you’ve been: Men’s groups, Women’s groups…anything to go deeper and beyond the usual surface area fluff most people engage in.

75. Cut out all distraction. Turn off all notifications. You will never, ever find your purpose in the noise.

tommy baker resist average academy76. Commit to a powerful morning routine every single day. Early on…it won’t make much of a difference. A year from now you’ll be a completely different person.

77. Honor divine timing. Stop trying to control every single outcome in your life. Do the work in front of you, and then let go. This is not your timeline. There are greater forces at play.

78. Read Seneca’s “On The Shortness Of Life.” Read “The Dash” Poem. Watch Steve Job’s Stanford Commencement speech. These are all beautiful reminders of how little time we have left.

79. Close your eyes, and meet the 7-year-old version of yourself. Hold space with them…and then do the same with the 77-year-old version of yourself. Repeat this exercise several times: what would they both be proud of?

80. Deconstruct the greatest moments of your life. Pull out a journal and pull apart the ingredients of what made these so special. There’s gold in there and these will help you find your purpose.

81. Release your emotions…allow yourself to be sad. Cry like there’s no tomorrow. There is clarity on the other side of emotional release.

82. Build your physical foundation. Big dreams and a powerful purpose requires a lot of energy. It’s hard to think big when your foundation is running on empty.

83. Have conversations with people in their 70’s, 80’s and 90’s. They’ve got some life wisdom you and I don’t.

(On that note, Bronnie Ware’s Top 5 Regrets Of The Dying is also a brilliant book to remember what matters.)

84. Remember the miracles happening at every moment. Trillions of cells are dying and growing right now. Your heart is pumping…still. You woke up today. You are here…that is enough.

85. On that note, you are enough. You are worthy. Spending your entire life trying to prove this is exhausting. Own your power. Own your worth.

86. Take yourself a decade or two down the line. Then write down what “you wished you would have known” at your current age.

87. Craft your North Star vision. Have a guiding compass for your life, otherwise, you’ll always be lost at sea and the storms will crush you.

88. Stop overthinking. Paralysis analysis and spreadsheets don’t matter to your purpose. What makes you good at business is what makes you terrible at things like purpose.

89. Allow. Allow your purpose to come through you. This is when you find your purpose. In a moment, you can make the decision to start living it right now, even if you don’t have the full picture.

Find Your Purpose and Pre-Order The Leap Of Your Life!

tommy baker leap of your lifeSo, there you have it —I wanted to share these with you because I am always being asked the same questions around purpose:

How do I find my purpose?
How do I really know it’s my purpose?
What if I don’t know what my purpose is?

This is your life’s journey —and the 89 ways I detailed above are all designed to point you in the right direction to find your purpose.

If you only do a few of these, I have no doubt you’ll create some clarity and momentum that you didn’t have prior.

Lastly, I wanted to remind you that my upcoming book, The Leap Of Your Life is now available for pre-order on Amazon, Barnes & Noble, your local bookseller and on this page for massive bonuses. This book was written for you: to help you identify the bold move in front of you and not just dream big…but live big.

What did you get from this? Post to comments!

33 Lessons From 33 Cycles Around The Sun

By | Advice, Entrepreneurship, Lists, Routines | No Comments
Reading Time: 6 minutes

33 Lessons From 33 Cycles Around The Sun (Yearly Birthday Post)

Ahhhh, another ride around this beautiful, crazy, intense path we called life.

Birthdays for me (and likely you too) are deeply reflective.

Instead of crushing tequila, I’d much rather go on a hike and spend time thinking about the past 364 days.

Where I learned.

Where I fell short.

Where I created.

It’s a time to look back and ask some deep questions about where we are in life, what we’ve learned…

…and what truly matters.

Every year, I share some lessons —and here are 33 lessons from my time here.

I share these with you in hopes you will obtain some value, much like the intention I set with the Resist Average Academy podcast.

1. Sometimes the greatest form of knowledge and wisdom is forgetting what you (think) you know.

In other words: what got us here, won’t get us there. Letting go is hard, yet essential to get to the next level of growth and awareness.

2. We are all on a quest back to self love, appreciation and owning every part of ourselves.

This is how simple it all really is, and I’m always reminded of this core human driver.

3. The greatest quest we’ll ever go on is our own Hero’s journey —the jagged, uneven path to center, to return our gifts.

If you know every step of your path, it’s likely been created by someone else. Your path is yours, own it.

4. Life’s greatest moments are often not manufactured, and are more about allowing.

Take a step back and reflect on life’s greatest moments. Did you manufacture them with blueprints and spreadsheets, or did you allow them?

5. There is incredible power in contrast, the storms in our lives allow the beautiful sunset to taste that much sweeter.

The other day I was hiking in Arizona where we get 350+ days of sunshine a year, and there was an intense storm.

I looked up and thought: damn, that’s beautiful.

It was a reminder there is power in the contrast, and no matter what you’re going through —it will pass.

6. Urgency, and our mortality are beautiful motivators to remember the essential and go all in.

I call this the Cemetery Principle: remembering our own mortality is the best way to slice through the noise and make powerful decisions.

Because the truth is: it is a matter of life or death.

Once you get clear, there are countless ways to find time for what matters.

7. Waiting for an external result to feel fulfilled and at peace with ourselves will never, ever work out.

Start with your foundation, developing your inner power —or else you’ll achieve success and with a hollow and empty feeling.

8. The greatest communication skill is radical honesty —it releases the number one killer of relationships: assumptions.

Think about how assumptions have destroyed prior relationships —often, all we needed to do was have a real, transparent conversation.

9. The secret is you already have everything you need, and yet there’s always more to experience and grow from.

This is a beautiful paradox and makes our lives invigorating.

10. You know you’ve found your calling when you can’t not do it.

can’t not do what I do. If I had all the money, I’d still do it. If I had all the time, I’d still do it.

11. Our heads often block the most powerful parts of who we are: our hearts.

So many of the people I coach and consult with are stuck in their heads.

(I’ve been there, too.)

And yet, our heads take us away from what really matters: the deepest part of who we are.

12. Intuition will always trump logic, whiteboards and blueprints. Learn to listen to it.

Always trust the internal voice which always knows what to do.

It’s pure wisdom.

13. Go to the places that inspire you, and bring you to tears. Disconnect from the noise, to reconnect to what really matters.

Start here on your path to personal growth. For me, it’s nature —I literally packed my bags and moved cross country because it inspires me so much.

These days, I’m outside in nature 5-6 times per week and I always receive a gift.

What’s your inspiration?

14. Change something, anything! Don’t place yourself in a rigid box. Think you’re an introvert? Go to improv. Hate dancing? Sign up for Salsa.

I’m not a fan of personality tests. I believe they put you and I in boxes —keeping us stuck and rigid.

15. Every time you leave someone, ask yourself —if this was our last communication, would I be proud of how I showed up?

I use this often when speaking to parents or family.

16. The ego is always in the way of learning, growth, peace, acceptance —learn to dissolve it.

The first rule of all my programs is simple:

Drop the ego.

Without this, transformation is a pipe dream.

17. You are much more powerful than you give yourself credit for. And deep down, you know it. This scares you.

However, you’ve ignored the truth of who you are, we all have.

It’s time to get back into it and allow it back into the world.

18. There’s never a “right” time for anything. Dent the quantum field and create it now —book the trip, ask them out, launch the business and live out loud.

“When the kids are a little older.”

“When life slows down and I’m less busy.”

“When I have the money, I’ll invest in myself.

These are all excuses our minds use to keep us stuck, comfortable and playing small.

19. Distraction is a source of un-faced pain —usually in the form of lacking alignment with our purpose and vision.

The times in my life I was most lost, disconnected from purpose and lacking clarity were the times I was all in on fantasy sports, message boards, random entertainment, etc.

Distraction is a feedback mechanism.

20. Be yourself, and don’t apologize. I can be a very intense guy…for years, I tried to dim it —and then I presented myself.

Just be you. 

I’m intense, why would I fight it?

21. On that note, have way more fun. No one gets out of alive. Everyone’s naked anyway 😉

And yes, be yourself but also have a lot of fun along the way.

I’ve been practicing this more often and learning to spend time playing has nourished my spirit and creativity.

22. Fall in love with giving. You can give right now, even if you can’t pay your bills.

I call this the 2-for-1 principle: when you grab a protein bar at the gas station, get two. When you grab water, or drinks, or snacks, grab two. Then hand them out to people in need.

23. Positive psychology is (largely) ineffective. Your “bad” emotions aren’t —they’re a feedback mechanism. Let them be.

You’re human, act like it.

Don’t judge yourself for feeling sad, angry or triggered. Learn to understand your emotions instead of labeling them —and find ways to release them.

24. Clarity is a daily practice, and takes time. Don’t force it, but don’t use it as an excuse to not get started.

Every day, re-affirm your vision for at least 10 minutes.

25. If you wanted it bad enough, you’d find the time, money and energy. Seriously —this has never held a willing person back.

Just saying. A lot of people tell me they don’t have the time and energy. I’ve been broke, with overdrafts on all my accounts.

I still moved forward, because I was willing.

26. When was the last time you looked in the mirror and owned who you are? Do it today.

Tell yourself the truth: you are more powerful than you give yourself credit for.

27. Look up more than you look down. There are no answers in our phones, they all come from the curiosity and willingness to look up.

Be curious! Experience the zest of being alive. Ditch the phone for a weekend, take an adventure…live out loud.

28. Your breakdown can become your greatest breakthrough. Or, it can become your identity that you take to the grave.

Your choice —because playing the victim card leaves us power-less to change. It feels great for a minute, until it doesn’t anymore.

29. Don’t normalize extraordinary. Your heart is a miracle. Your brain is a mystery. This moment has magic.

To quote one of my favorite books, The Peaceful Warrior by Dan Millman: there are no ordinary moments.

30. Don’t settle in relationships. Be patient and wait for someone that lights your world on fire.

I didn’t settle, and yet I was tempted to. Nourish the relationship with yourself, and watch what happens.

31. Fall in love with pain —it is the greatest focuser, and suffering because of it is always optional.

Pain is part of life and becomes a great focuser —suffering is the avoidance of pain.

32. Sprint until you can’t anymore. Smile deeper than you ever have. Cry louder so everyone can hear you. Raise the volume on your life!

Turn it up, turn it up, turn it up!

33. There are no ordinary moments (thanks, Dan Millman.)

As I reflect back on this year…

I want to say thank you to anyone who I’ve come in contact with —who supported me, challenged me and allowed me to be my best self.

Because today, everything changes again.

Thank you for being here, and here’s to the next.

31 Simple Ways To Level Up Your Business And Life, Create More Results…and Have More Fun

By | Advice, Entrepreneurship, Lists, Routines | No Comments
Reading Time: 7 minutes

31 Simple Ways To Level Up Your Business And Life, Create More Results…and Have More Fun

Do you want to level up? Let’s define what that means first: for me, it means to live with more fulfillment and results across all the areas of life.

One of the ways I define success on the Resist Average Academy podcast is simple: creating a life I can’t wait to wake up for.

Does this mean every day is full of puppies and sunshine? Well, sunshine maybe (I do live in Arizona.)

But not always.

It means I’m excited to face both the opportunities and challenges along the way.

All while having an absolute blast through it all, and you can do the same.

1. Start and end your day on Airplane Mode — you don’t need to check Instagram for the 37th time.

This is my number one tip when people ask me the easiest habit with the most benefit.

Starting your day on Airplane Mode will give you insane levels of focus, peace and results.

2. Take 5 minutes every single day to reaffirm your vision and remind yourself of where you’re going.

This is your compass, your North Star. Without tuning in to your vision every single day, other people’s agendas and priorities will get in the way.

3. Clap when you wake up, especially if you’re not a morning person — this will anchor excitement to start your day.

I used to do this every day (my fiancee would kill me right now.)

But why did I?

I wanted to anchor in the habit of being a morning person —and while it took time, it worked.

4. Spend 20 minutes in the morning doing something you love and that increases a skill with focused work.

Without turning your phone on or checking email —spend time on the most important project of your business and life.

5. Have some type of routine…there’s a hundred options — pick one and stick with it.

The masters have routines, allowing them to save precious bandwidth and energy on the stuff that truly matters.

6. Say a simple “thank you” and remember over 100,000 die every day.

You woke up today, you’re playing with house money.

Remember —we’re on a spinning rock circling another big fiery rock, rotating around a massive cluster of rocks.

You’re here: embrace the miracle.

7. Do one new thing every single day. Take a different route home, send the message when you normally wouldn’t — break a pattern.

While routines and habits are powerful —Jesse  —, entrepreneur and New York Times Bestseller also taught me they can get us in a rut.

Once in a while, break the pattern and do something you’ve never done.

8. Everytime you look in the mirror, hold space. Tell yourself how powerful you are and condition yourself for self appreciation.

When you look in the mirror, what do you see?

If it’s anything except someone who has greatness inside of them —you’ve got work to do.

(I call this the Cool Runnings effect, because I love that part in the movie.)

9. Change your work environment from time to time, we all need need scenery — go to a completely different part of town, or outside.

Don’t tell me you can’t. For my freelancers, solopreneurs and entrepreneurs: change your environment, and try something new.

This will spark your creativity, inspiration and perspective.

10. Spend several time blocks during your day with your phone off and unavailable. You’ll start to cultivate a rare and powerful focus.

Focus, focus, focus. There is no shortage of dreamers out there, but in a world of endless noise —focus becomes your competitive advantage.

11. There’s some stuff in your business or life you simply hate doing. Delegate cleaning your place, scheduling appointments or anything that crushes your energy.

Just because you can do it, doesn’t mean you should. Delegate the non-essential, and protect your most valuable resource liike your life depends on it.

Because it does.

12. Affirmations are largely ineffective — if you want to believe something, write it down 500 times.

I do this exercise at least once a week. If you follow me on social media, there is no doubt you have seen this.

13. Be honest with yourself — and don’t believe your excuses. Give yourself permission to tell yourself what you really want out of this life.

Do you buy your own bullshit? I don’t, and it’s why I not only surround myself with real friends (not enablers) but practice radical honesty with myself.

I encourage you to do the same.

14. Don’t buy anyone’s version of success — or else you’ll chase something that you never wanted, which is a sinking feeling.

Spend time defining and re-fining your definition of success —and ensure it’s based on what you really want.

For example, cars do absolutely nothing for me. I will never own a fleet of sports cars, because they don’t move the needle for me.

15. Add playing your favorite song to your morning routine. Rock out for a moment, and bonus points for air guitar.

Have more fun —be willing to look dumb, and feel alive while doing so.

16. Read ten pages every single morning. If you don’t touch a book the rest of the day, you’ve got 18 books read for the year and are in the 2%.

Ten pages. You have the time, and you know it.

This simple trick can lead you to read 15-20 books a year —enough to start to become an expert and thought leader in your field, or on your path to personal mastery.

17. Question everything and allow space for a new perspective, but don’t be a cynic. Cynics don’t allow space, they’ve already decided to see the worst…don’t be this person.

There’s a razor’s edge between these two —but you can feel a cynics energy from a mile away.

Be willing to question everything, but for the right reasons.

18. Listen to the hits of wisdom you get every single day — the trip, the business idea, the book…and execute like your hair’s on fire or else you’ll forget.

Your intuition is one of the most powerful sources of wisdom you’ll ever find. Learn to trust it, honor it and listen to it —even if it doesn’t make sense.

Especially if it doesn’t make sense.

19. Spend time learning something you’re terrible at every week. Guitar, salsa dancing, boxing, sharing a message on video…embrace being a beginner.

I love this one. I love being new. Why? Because it’s fun, and teaches you and I countless lessons.

20. Find creative ways to tell the person you love how much you appreciate them. A little effort, goes a long way.

Post it notes, flowers, random gifts —these go a long way to creating a lifetime of connection.

21. You already know the answer. Stop searching for the answer in other people’s content…create 80% of the time, and consume 20% of the time.

I get it —you’re consuming my content. But the truth is, I’m here to help you share the wisdom you have, too.

22. It’s never the right time to hire a coach to help unleash the most powerful version of who you are and set you on a powerful track. Instead of the vacation, invest in making your real life so awesome, it feels like one.

I believe there is no faster, more efficient and powerful way to transform our lives than to hire a coach.

We all have blind spots, including this guy.

Often, people are afraid to invest in themselves for the wrong reasons.

23. It’s never too late, but in life we have windows. Recognize your window, and take the leap that’s been calling you. What’s the worst that could happen?

You and I have windows of opportunity that come and go —and once the door closes, it’s gone forever.

What’s the worst that could happen?

Ask him or her out —okay, you feel the burn of a little rejection, but at least you know.

Quit the job and start the business —okay, you failed and then found a brand new opportunity.

Click recored and ship your message —okay, no one showed up, but you overcame resistance.

BONUS #1: There’s always another dead end job, stop being so grateful for the thing that’s sucking your spirit.

24. Don’t make daily passion a precursor to create. Understand creating and executing creates those feelings.

It’s time to break this cycle once and for all.

Want clarity? Execute.

Want motivation? Execute.

Want energy? Execute.

25. Consistency is everything and more important than intensity. Do something 7 days a week for 15 minutes, instead of 3 days a week for one hour.

Every single day, I write at least 500 words. When I’m in book writing mode, the bar is set at 2,000 words.

When I say every day —it includes Sundays, holidays, vacations and Tuesdays.

26. Book the trip. Ask him or her out. Talk to that stranger. Launch your business now. Regret fucking sucks.

Come on!

We all need a wake up call.

What are you waiting for?

BONUS #2: Fall in love with rejection…and understand for every ‘no’, there’s an incredible yes waiting.

27. Environment matters 10X more than most people believe. Ultimately, it’ll determine the rate of your growth.

If you want to transform your life with the least amount of friction —shift your environment.

28. Smile, it looks good on you.

Seriously, right now: smiling creates positive energy all around.

29. It’s too late to create space when you’re burned out. Bulletproof yourself by creating space every single day.

White space is essential, no matter who you are.

Create it in advance, or it will be created for you.

(Here’s a snapshot of mine, and no one can schedule anything here without approval.)

30. Make your daily, human interactions less robotic — they’re transactions, but they don’t have to be transactional. Be remembered.

Be that person who makes someone’s day. Tell the grocery store clerk how awesome she is at what she does, and you will be remembered.

BONUS #3: Be the leader in any interaction, people are waiting for someone to give them permission.

31. You can have a down hour, a down day, a down week. But don’t ever give up on yourself.

Please, don’t give up.

We all have moments where we want to give in, but allow yourself some grace and keep going.

Which of these resonated?

Pick a few, and commit to them for the next 30 days, and watch what happens.

I’d love to hear what connected in the comments, and if you have anything else to add.

17 Reasons Why You’re Afraid To Invest In Yourself

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Reading Time: 5 minutes

17 Reasons Why You’re Afraid To Invest In Yourself

I still remember the moment. I’d gone on an intensive training on a whim, and my world had been ripped open.

And then they offered me the yearlong program —I was all in.

Except for one problem: the ticket price was $20,000.

Shit.

I had no frame of reference for this, and I had $757 in my checking account —and still hadn’t paid rent.

And yet, I was being called to do it.

The decision didn’t make any sense, I committed and doubled down.

It was one of the most powerful moments of my life and it had very little to do with the program.

(Although that was awesome, too.)

It had to do with the fact that I was telling myself I was worth that kind of cash.

Since then, I’ve invested over $200,000 in programs, coaches, seminars, live events and more.

The truth is simple: I would not be who I am today without investing in myself.

Here are 17 reasons you’re afraid to invest in yourself, and why it’s keeping you stuck.

1. You don’t believe you’re worth it.

Plain and simple: before that moment, I didn’t believe I was worth it. Putting that amount of money down was liberating: I chose myself, and I backed up my belief with cash.

There is no better way to declare you’re worth it.

2. You don’t trust yourself.

Often, once we trust someone else to assist us in our goals —we must be able to trust ourselves. Trust ourselves to follow through, get uncomfortable and grow.

3. You’re not truly ready.

Until you invest in yourself, you’re not truly ready. I’m not saying it has to be $20K, but if you aren’t willing to invest…

It’s simply not important enough for you.

4. You’re waiting to “have the money.”

This is the most common excuse I hear, and I’ve used it too. And yet: not having the money is exactly why you should invest in yourself.

What you’ve been doing is clearly not working. I recognized this, and knew I had to write a new financial story.

PRO TIP: Making the same decisions will lead to the same results. 

 

5. You love dreaming, but not doing.

In a hyped up, motivational YouTube world —information is cheap.

And it’s free.

People love consuming free information and dreaming about their business, but they don’t love what comes after: the hard work.

6. You don’t want to be on the hook.

Once you invest in yourself, your dreams are on the line. You’re on the hook. There is nowhere to run. Nowhere to hide, and your excuses are no longer valid.

For many, this can be daunting.

7. You’re not willing to be resourceful.

If it’s important enough, we can all find the money. We can make it work somehow, someway.

But most people would rather spend the money on a leather jacket or Cancun vacation.

As awesome as those are, they won’t transform your life.

8. You want to stay the same.

Sounds crazy, right? Wrong. Most people want to stay the same. They fear stepping into their power.

Marianne Williamson said it best:

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our Light, not our Darkness, that most frightens us.”

9. Your dreams haven’t become non-negotiable.

I was talking to JJ Virgin the other day, and she told me about the time she invested in a $100,000 mastermind.

She didn’t even know what it was, and had no means to do it: and yet, she ran to the back of the room, signed up and it changed her life forever.

Why? Her dreams were non-negotiable. They were binary. There was no chance they wouldn’t happen.

PRO TIP: Take yourself five years down the line. What is the cost of staying the same?

 

10. You’re letting fear win.

You’re afraid of putting money down and not taking action.
You’re afraid of declaring your dreams to someone else.
You’re afraid of being held accountable to your vision.
You’re afraid of achieving success and changing your life.

These fears are always out there.

11. You’re waiting for the “right” time.

So often, I’ll have discussions with people out one of my programs, and they’ll say the timing isn’t right.

Here’s the deal: the timing will never be right, you make it right.

Life won’t get less busy, the kids won’t be less intense, your bills aren’t going to disappear.

12. You’re not ready to be challenged.

The best coaching is a heavy mix of support and challenge. I push my clients and I tell them the truth: I point out where they’re playing small and listening to the bullshit voices in their head.

And I expect the same when I invest in myself. We all have blind spots, and I want people to show me mine.

13. You want to roll solo.

Good luck with this one. Can you do it? Maybe. But it may take 8 years, instead of 2.

I don’t know about you, but I’m not willing to pay the heavy burden of opportunity cost.

14. You’re not being honest with yourself.

We’re masters at not looking in the mirror. Often, I’ll speak to potential clients and they’ll sugarcoat their problems.

This lack of honesty serves a purpose: it makes them avoid making powerful decisions to transform.

Without getting radically honest, you won’t feel compelled to change and will continue to slide into mediocrity.

 

PRO TIP: Take honest inventory of how your circumstances are impacting every part of your life.

15. You’re entitled and want it free.

This is a charged word, but it’s true: people feel they deserve free coaching, mentoring and time from others.

A few months back, I received a message from someone who wanted two hours of my time.

I quoted them $750, and they came back with a rude message —because they “knew” me, they wanted it free (or discounted.)

What they fail to recognize is they wouldn’t do anything with free advice.

16. You want to keep playing small.

Investing in yourself is a bold declaration of trust, faith and belief in who you are and what you’re creating.

But it’s also a shift from playing small to playing much bigger —and not everyone is ready to play big.

17. You have a bad relationship with money.

We all have stories and beliefs around money —but people who avoid investing in themselves have a scarcity mindset.

They don’t understand money is energy, and energy is what makes this planet go round.

They don’t get that the same energy they invested is the energy that will come back to them 5 times over.

One Can and Will Change You

When I came home from the seminar, I was a changed person.

But I was also scared and nervous.

Six weeks after investing the $20,000 I didn’t have —we launched a new program in my fitness business.

We made $50,000 in one day.

If you had told me this would happen before, I’d call you insane, crazy and delusional.

And there is the beautiful lesson: investing in yourself is the fastest path to transformation and creating a radically different life.

Which one of these resonated with you? I’d love to hear it.

19 Simple Ways To Find More Time (Even If You Feel Slammed)

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Reading Time: 5 minutes

19 Simple Ways To Find More Time (Even If You Feel Slammed)

“I don’t have enough time.”

Really?

I sat there with a client and part of what I do is challenge people —to think bolder, and bigger.

For the next 25 minutes, we took inventory of all the places they were spreading their time across…

…and realized that whenever we tell ourselves we don’t have enough time, what it really means is:

I’m not clear around my priorities.
I’m not committed enough to my vision.
I care more about instant gratification than making my dreams come true.

Because, often —we find the 62 minutes scrolling on Instagram, the 1.5 hours spend listening to sports radio, the 17 minutes getting caught up on YouTube.

And there’s nothing wrong with that.

But my original mentor, Dr. John Demartini taught me a powerful lesson:

If you don’t fill your day with high priority action steps, you’re going to fill them with things that don’t matter.

Here are 19 ways to create more time, achieve more clarity and ensure you’re focusing on what really matters:

1. Create a life philosophy. When you live by a philosophy, you know exactly what to say YES to or what to say NO to.

This is a key to all high performers and high achievers. Start with one sentence to define who you are and what you stand for.

2. Identify your priorities. I love doing this in quarterly increments — and identifying the top priorities for the upcoming quarter to make quick decisions.

What are your non-negotiable pillars this quarter? These are the do-or-die activities and action steps that must be done, no matter what.

3. If it’s not a HELL YES, it’s a HELL NO! You’ve heard this before, but overcommitting to things you don’t want to do is a crusher.

You always know when you don’t want to do something. You say yes for approval, or because you feel guilty saying no.

James Altucher wrote a book about this, called The Power Of No. Once you know your priorities, saying no becomes much easier.

Another way to make better decisions is to imagine the commitment was happening tomorrow.

Would you still say yes?

PRO TIP: If you were making your dream income, would you still say yes?

4. Create time. Yes, you can expand and create time by using practices such as meditation, walking in nature and sensory deprivation.

Time is an illusion. Remember this —often, I’ll coach my clients to spend more time in meditation and they’ll say that’s impossible.

But once they engage in the practice, they realize how presence creates more time in their day.

5. Delete 25% of your calendar and tasks for this week. You can do it, and you know it.

Now, don’t wait. This is a weekly practice for me, and there’s always something we can discard. Creating space is always the first step towards clarity,

6. Make faster decisions. We ‘lose’ so much time going back and forth with decisions — even small ones.

Leaders make fast decisions. Even when choosing what to eat, or what hotel to book on your trip —decision fatigue is real.

Choose something, and figure out the details later.

7. Start your day on Airplane mode. Do all of my lists have this? Pretty much, and for a reason: you’ll be more calm, and present.

My number one instant ‘hack’ for clarity, no matter who you are. You don’t need to check email, Instagram or your texts. This is a surefire way to start your day on someone else’s terms.

PRO TIP: Start your first 30 minutes for yourself. Watch what happens.

8. Identify your daily big rock. I use this in my programs, where we identify the ONE THING that is not urgent, yet crucial to moving the needle forward. Do this before anything else.

What is your one thing? This book by Gary Keller and Jay Papasan changed the game for me and countless people.

This is not email, it’s not social media, or customer service.

It’s the one thing that creates a domino effect with everything else you do.

9. Plan your week, every week. Sit down on a Sunday, put pen to paper — and craft your week with clarity.

The amateur skips this, and wakes up Monday with no plan, no priorities and simply “winging it.”

(I’ve tried that, trust me.)

Instead, spend 25-40 minutes planning your week and you’ll never be the same.

10. Take inventory. Most won’t do this because they’ll realize they’re spending 75 minutes a day scrolling IG, another 90 minutes listening to sports gossip and then watching a TV show.

Why do massive brands close shop for a day and take inventory? Because knowing where you are matters. This is the same for our lives: take inventory of every area of your life and split it up into two buckets:

What’s serving you and what’s not serving you.

11. Create a new story. “I don’t have enough time” is scarcity driven. For example: I create time for the priorities in my life that are connected with my vision.

Examine your language with time, we all do this. Often, I feel overwhelmed with communication from texts and emails.

I always make sure to shift my language from being a victim of time to being a master of time and in control.

12. Track your usage. Moment for your iPhone will scare the shit out of you, and RescueTime will track your internet behaviors. If you don’t track, you can’t improve.

Track, track, track. I’ve sent RescueTime to hundreds of entrepreneurs.

Few use it, because they’re now on the hook and can see how much time they’re wasting on social media.

(It’s not pretty.)

13. Fill your day with high priority, intentional items. You won’t have any space left for the time vampires.

Show me a blank calendar, and I’ll show you a lot of wasted time and energy. When you fill your day with what truly matters, the non-essential fades away.

14. Delegate, automate, streamline and delete. Every single week, find stuff to release off your plate.

“But I don’t have a team, Tommy.” Cool story. There has never been access to cheap labor online who can do the stuff you don’t like doing for $10-$20 an hour.

PRO TIP: If you value your time, then you become a master at delegation.

15. Read Seneca, On The Shortness Of Life. This will wake you up to live with deeper urgency and purpose.

This text will change your life, if you let it. I read it once per quarter and it becomes required reading if you want to work with me.

16. Release the pressure of communication. You don’t have to respond to every single email within the hour…let go.

This is getting out of hand. There’s an unwritten rule that if we don’t respond to someone within a couple days, that something is wrong.

Let go of this pressure. I’ve recently added an autoresponder that tells people when they’re going to hear from me (if at all.)

17. Breathe. Even 5 deep breaths with a box breathing style will relax you.

Slow down. Especially when life feels stressful or you’re having one of those days.

18. Add ‘whitespace’ to your calendar. These are periods where you’re free to do anything — but they’re on the calendar.

For me, every single day from 3:30-5:30 is my white space. My day starts at 4:00AM on most days, and this is my time to recharge

You can’t book a podcast with me and my assistant won’t put any phone calls during that time.

What do I do? Anything. Grab a massage, take a walk in nature, nap (whoa, you nap!?) or read a great book.

19. Protect your prime time. For most, this is the morning period — and getting up 45 minutes earlier means 5+ hours of extra time for your week.

We all have a ‘prime’ time, and for many it’s the morning. Even if you committed to 45 minutes, you could truly create something special in 6 months.

Pick one and watch what happens.

No matter how busy you believe you are, there are small action steps you can take to add more time to your day.

Pick one of the above and implement it today (and tomorrow…and the next day.)

Which one did you pick, and why? I’d love to hear it in comments.

24 Reasons Why You Haven’t Launched Your Platform

By | Advice, Entrepreneurship, Lists, Routines | No Comments
Reading Time: 7 minutes

What’s taking so long?

Often, I find myself in conversations with people who want to launch a platform, and yet aren’t doing anything. Or, they start and get excited —only for everything to fade after a few weeks.

(I call this the rollercoaster syndrome, where nothing lasts and you wind up with a bag over your head.)

Here’s what I know to be true:

If you’re reading this, you have a message. And in 2018, if you have a message, you must launch your platform.

Every minute you put it off, is a minute someone out there misses out on your magic.

The intention of this post is to give you the much needed motivation and inspiration to start, and also to get rid of all your excuses.

(I’ve been there, and mine sound great on paper. But paper doesn’t do anything.)

Here are 24 reasons why you haven’t launched your platform, and how to use them as leverage to launch now:

1. Waiting for the “right time” to start. Every day you wait is a selfish decision —because people are waiting.

Next month. Next season. Next year.

Notice a common theme here?

Here’s the truth: your life (likely) won’t get less busy, the kids won’t get easier and a bundle of cash won’t fall from the heavens.

The best time to start was yesterday. And the second best time? Right here, right now.

2. You believe clarity is a destination —instead of an evolution and daily process.

Clarity is overrated. There, I said it (life coaches are going to start coming after me in 3.7 seconds.)

While clarity can be important, too often people wait to take action under the guise of clarity.

Want to create clarity?

Ship 100 episodes, posts or pieces of content with your platform.

3. You’re doing it for the wrong reasons and haven’t developed an unshakeable why.

Oddly enough, if you start your platform with only the intention (and pressure) to monetize, you’re likely to give up long before the results pour in.

What is your why? At the Academy, we believe one message, on one day, can change one life.

4. You only create when “you feel like it” and wait for motivation to strike.

The amateur sits around waiting for a bolt of inspirational lightning to fall from the heavens, and then they start. The professional understands emotional states are fleeting: like the tides, they come and go.

Instead, learn to slice through this by taking consistent action in the face of doubt, and insecurities. This will build an unshakable level of confidence few have.

PRO TIP: Learn to love leaning in when you don’t feel like it. 

 

5. You believe the market is saturated and everything has been said way too many times.

“Tommy, the market seems to be so saturated, and it’s too late.”

Here’s the truth: unless you’re building rocket ships to Mars, almost any market will be saturated. There’s nearly 5 billion people connected online —deal with it.

However, if you take the mindset of mastering your craft and playing the long game —you’ll notice the market isn’t saturated.

6. You aren’t willing to invest and bet on yourself over and over again.

Launching your platform and building your dream business is not about taking one leap.

It’s about having the courage and audacity to make bold decisions over and over in the face of fear, and executing anyway.

7. You’re making it about you instead of living in the hearts and minds of the people you’re looking to serve.

Your platform isn’t about you.

It’s about people out .there who are waiting to hear your message and be impacted through your craft.

Everytime you feel resistance, think about those who are struggling and could use a moment of clarity from your brand, product, service or content.

PRO TIP: Dig deep into the hearts and minds of your core audience when you’re stuck.

 

8. Your expectations are higher than your commitments —and you feel entitled to results.

I wrote about this in The 1% Rule, but often we have sky high expectations:

We quit our corporate gig, and expect to double our income in three months.

We launch our platform, and expect to have a five figure sponsor in 8 weeks.

We start a new physical training program, and expect to be beach ready in a month.

And yet —our commitments don’t match these expectations. In this case, we can either lower our expectations or raise our commitments.

9. You want the lifestyle of an entrepreneur or thought leader —but you don’t want the hard work.

Freedom. Flexibility. Travel. Spruced up Instagram pictures.

Often, people want the lifestyle of an entrepreneur or thought leader, but don’t want to put in the work behind the scenes.

Become the linchpin by pursuing mastery of your craft in a world looking only to get noticed.

10. You haven’t become your number one raving fan —so how could you expect others to?

Often, I have my clients read their work and re-watch their videos or podcasts.

And it’s painful, but I have them do this because if they’re not their own number one fan, it’s impossible to expect others to be.

11. You’re trying too hard to be like someone else. The reason your message is unique is because it’s you.

Don’t be intense because Gary Vaynerchuk is.

Don’t be energetic because Tony Robbins is.

Don’t be a total nerd because Tim Ferris is.

While modeling others has value, you can often create a persona that isn’t truly who you are.

Instead, find what makes you, you…this is why people will connect with you.

12. You haven’t identified a “must have” skill — and there’s no proof you’re working on it daily.

In a world telling us to bet on our passion, skill acquisition can be forgotten. And yet, what really makes you and I valuable in the marketplace is the acquisition of skills.

What’s yours? For me, I have an umbrella of communication which is broken down into: writing, copywriting and video/speaking.

I work on these daily, and this is what separates you and I in a crowded marketplace.

13. You haven’t picked ONE place where people can find you — the pillar of your content.

I was coaching a new client who was ready to explode online, and they told me they’d set up 7 accounts.

I told them to delete six of them, and be ruthless about their focus on it.

Why?

Because there’s value in picking one platform to build your base around. For me, it was the podcast: I’m a deep, intense person and I know if someone listens to a few episodes and sticks with me —they’re my people.

PRO TIP: Your pillar platform is the one you love the most and where your audience is.

 

14. You’re trying to everywhere at once way too early —and then wondering why there’s no traction.

This is related to the prior one, but let’s face it: we all have limited bandwidth every day. People will see Gary Vee, or Lewis Howes and take on the pressure of being everywhere at once.

But if you’re everywhere too early, you’re nowhere.

15. You’re not taking at least three hours a week to take inventory of your business and course correct.

Hustle, grind, hustle grind.

What’s missing from this equation? Reflection, slowing down and creating space to think about problems and find creative solutions.

White space is your friend. Sometimes, too much action without purpose will leave you and I burning out and ready to quit.

16. You’re not obsessed. Interested won’t get you there —and you’ll fold quickly.

Obsessed. This is what it takes. Most people are interested, and when you’re interested —you fold when adversity strikes.

17. You have no systems, structure, processes around anything…”winging it” only lasts so long.

Winging it. This is where most entrepreneurs or solopreneurs earning less than $200K a year operate at. They usually do it all, and even bringing up the words systems and processes leaves them flustered.

In your business, find ways to automate, delegate and systemize the things you find yourself doing over and over.

There’s amazing software, freelancers, virtual assistants and much more help available to help you clear things off your plate.

18. You’re trying too hard to be someone else. There are 7 billion, unique people here. They want to hear from you — be yourself.

What makes you, you? For me, I’m an intense guy by nature.

I’m deep…sometimes too deep. I’m passionate. I love alternative rock. I’m awkward when I’m too dressed up.

Case in point: allow your uniqueness to shine, both in what you perceive as powerful, and the stuff that makes you unique.

19. You’re not willing to launch and fail countless times.

I’d pushed a webinar for three weeks, and two people showed up.

One was my grandmother.

And yet, I pushed and delivered 90 minutes of training because I was willing to celebrate the win of putting myself out there instead of the (perceived) failure of no one showing up.

20. You (still) believe having a website and a business card mean anything.

I know, you’re reading this on a website. But here’s the truth: I’ve spent $50,000 on websites and never made a return on them.

At some point, having a home base is important. But no one is going to show up simply because you have one.

If you’re going to have a business card, make it unique.

21. You’re waiting to be “discovered” instead of being so damn good they can’t ignore you.

Oprah isn’t ringing your cell phone.

Dr. Oz won’t be dropping you an email.

Lewis Howes won’t DM you to be on the show.

While these can happen, they only happen when you commit to mastery and instead of wanting to be “discovered”…you discover yourself. 

Instead of waiting to be discovered, discover yourself.

22. You haven’t become accountable to the person in the mirror. In other words, you’re a shitty boss.

Ouch. I know, it hurts. But it’s often true: we have bosses, co-workers and people to report to because they ensure we follow through.

For the newly minted entrepreneur, they realize they’re not great at self accountability.

PRO TIP: Raise your personal standards and become impeccable with your word.

 

23. You’re constantly shipping-stopping-shipping — and you never harness momentum.

The rollercoaster syndrome is extremely common, and it goes like this:

Get hyped on motivational caffeine, and go guns blazing for two weeks. You’re posting everywhere and relentless with how you ship your message.

And then, it stops —nothing. Weeks go by, and you repeat the cycle. This is a surefire way to never gain momentum and always feel stuck.

24. You minimize your expertise, because it’s yours — yet people all over the world are amazed by it.

JJ Virgin was an expert in nutrition, but she was such an expert —she’d forgotten what was familiar to her was life changing to someone else.

Often, what we’re skilled and known for becomes boring to us, and we forget the level of value we’re able to provide others.

Where are you holding back?

Here’s the truth: I wanted to start my podcast 6 months before I did, and I got lost in the technical component which was a mask for fear.

Resistance will always be there, and that’s a great thing.

Which one of these connected with you, and what are you committed to doing about it?

If you’re looking for clarity in every part of your life and business, grab the free Academy Action guide with 12 pages of in depth material designed to get you radically clear…and eradicate excuses.