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tommy baker leap of your life

The Leap Of Your Life Book Cover Reveal

By | Books, News
Reading Time: 4 minutes

The Leap Of Your Life Book Cover Reveal

“Tommy, where have you been? I haven’t seen you much doing live videos and promoting your work.”

During the last 5 months of 2018, I’ve been in the trenches and gotten various questions like the above.

And I love it, because as Seth Godin asks:

When you’re gone, will they miss what you do?

Because of my consistency across the Resist Average Academy podcast, my VIP email newsletter, social media, Instagram and Facebook (and now YouTube, too):

People are used to seeing my face and hearing my voice.

(Don’t worry…sometimes I even get sick of it too.)

But today I’m going to reveal what I’ve been working on during the last 6 months, and also share a lesson with you on how to know it’s time to focus and double down.

You Can Do Anything…But You Can’t Do Everything

As a writer, I write every single day. There is no time off —including birthdays, weekends and holidays. Last year alone, I tallied up over 550,000 words (and those are the ones I counted.)

In other words, I’m always writing.

But after The 1% Rule —I had planned on putting my attention and focus squarely on my coaching and consulting business where I help high performing entrepreneurs and executives tap into their purpose, power and profit.

But then a door opened, and I couldn’t say no.

(This is the power of not waiting to be discovered to get started.)

I was given an opportunity to write a new book, this time working hand in hand with one of the biggest publishers in the game.

There was only one problem.

(Actually, there was two.)

First, we didn’t have much time —and second, I had some ideas for a book but I hadn’t found something I could not write.

(This is what you want to aim for in any creative work: what you can’t not do.)

But I committed anyway, and went all in.

And the lesson I want to share with you is simple: there is no perfect time, or right moment —until you make it one.

Because the moment I chose to take a leap on this opportunity, the book I couldn’t write came to life deep within my heart and soul.

However, knowing what you and I must do is only step one —from there, we have to ensure we are saying “no” to every possible distraction.

The Power Of Saying No…Even To Thousands Of Dollars

If you follow me at all, you realize focus, structure and discipline are big parts of my message. The reason is simple: this is so often in the way of most people’s deepest desires coming to life.

But when you say yes to a big project in your life and business —you have to say no to a ton of other opportunities.

Otherwise, the work suffers or may never get done.

For me, this meant saying no to all new incoming clients —people who were ready to pay me anywhere from $2,500 to $10,000 for coaching, masterminds and intensive experiences.

It wasn’t easy, but it was required.

This is the second lesson I wanted to share with you:

When you double down on something deeply important to you —you’ll have to say no often.

Okay, I know the blog title is about the cover reveal and now I’m rambling too much.

The Leap of Your Life Cover Reveal

(Drumroll.)

Here is the cover for my brand new book, The Leap Of Your Life: How to Redefine Risk, Quit Waiting For ‘Someday,’ and Live Boldly.

tommy baker leap of your life

 

Again, this is the book I couldn’t not write, and a message that is deep within my soul.

Because if there’s anything I’ve learned over the years about living our best life and truly making our dreams come true:

It won’t happen sitting on the sidelines waiting, pondering and analyzing.

It happens when you and I choose to defy logic and reasoning —and make a bold decision.

Not for anyone else, but for the person in the mirror.

This is the beautiful, riveting story we’re all here to experience and share with others.

Because for a while, I was on the path of a life I didn’t want —and this is where most people find themselves:

Experiencing a daily, sinking feeling of regret, hopelessness and ‘what could have been.’

Every day, then —becomes a reminder of what hasn’t happened.

Screw that.

I wrote this to help you step into your power, release what’s been in the way —and create the life you know is out there for you.

Without waiting.
Without hoping.
Without wishing.

So you can do exactly what you’ve known you must do but somehow have let fear stop you cold and win.

Until now.

I put my mind, body and spirit into this work like I’ve never done before.

Most importantly, during the last half decade I’ve given myself permission to follow the principles inside like never before.

The book comes out on April 2nd, but is already available for pre-order on the major booksellers like Amazon and Barnes & Noble.

NOTE: It’s super early, so if you pre-order 5 or more copies, you’re not only going to get the books…but forward your receipt to our team, and I’ll do a Breakthrough Coaching Session with you. Normally, I charge $275 for these.)

What do you think of the cover? I’d love to hear it!

tommy baker coaching

How to Hire a Coach, Mentor or Program Pt. III

By | Advice, Entrepreneurship
Reading Time: 9 minutes

How to Hire a Coach, Mentor or Program Pt. III

This is a continuation of a series around How To Hire a Coach, Mentor or Program. If you missed Part I, go here and for Part II, click here.

YOU HIRED A COACH, NOW SUCCESS IS YOURS…RIGHT?

You did it.

You put your dreams on the line and chose to stack the chips and go all in by hiring a coach, mentor or program.

The first time you do this is special —and the transformative energy of writing your dreams a check is palpable.

Right before this moment, there’s fear, doubts and really wondering what the hell you’re doing. But the moment you finish writing the check or paying the invoice —a tsunami of emotions comes through you and you realize what you’ve gone:

You’ve gotten off the sidelines of life where 95% of people are.

You are in the game, you’re not only dreaming big…but acting big. Make no mistake: this is huge, and you should be proud of yourself.

And now it’s only a matter of time before you’re making it rain with stacks of cash in your bank, fueled by purpose and commitment like never before, right?

Possibly, but not always. During Part III, I really wanted to peel back the curtains and give you an inside look at how to maximize your experience.

Because while everything we’ve covered to this point is powerful —not every coaching experience comes with 100% success rate. This may seem obvious, but even with the best experiences that come with proven results, there are people who don’t get out of their own way.

They may have paid, but they stay comfortable.
They may have committed, but they don’t follow through.
They may have made a bold decision once, but don’t repeat those.

For myself, I’ve been part of nearly every type of experience imaginable —including masterminds, virtual programs, one day seminars, 7 day seminars, online courses, Facebook groups, etc. I’ve also run nearly of these and leading people on the other side through my own work.

It’s time to discover how to make your coaching experience an undeniable success by reviewing the rules of engagement I use with my clients. Before any experience, I share this and have each client commit to them, and now they’re yours, too.

Let’s dig in.

tommy baker coaching

Rule #1: Drop The Ego

The number one obstacle in the way of your growth, my growth and everyone else’s is simple: our egos. This isn’t debatable, it’s reality.

Because your ego wants to keep you small. It wants to keep you exactly where you are today. It wants to ensure every part of itself stays in tact, and it doesn’t want to let go.

Letting go to the ego is a form of death —and it can and will do anything to avoid this vulnerable state.

Because I’ve seen people pay tens of thousands of dollars, declare how bad they want or need a program or coach —and then let the ego win. We are not dealing with something simple here: the ego is creative, relentless and stubborn.

So, how do you actually drop the ego?

First, it starts with being aware. If you picked the right coaching experience —you’re going to be challenged and pushed to your edge. Simply signing up means you’re asking for help, which the ego already hates. But during your experience, the ego will look for ways to:

Prove you’re right.
Talk you out of big decisions.
Make excuses to let you off the hook.

Remember: each of these are designed to keep you exactly where you are —and you must be hyper aware of this in real time.

Secondly, you have to keep your eyes on the prize and remember why you started in the first place. Because the ego thrives on the short term, you must remember your North Star vision and deep rooted ‘why.’ Without this, it becomes easy to listen to the voices of the ego and start to believe its false narratives.

Lastly, when your ego is being challenged and you feel emotionally triggered —see this as growth in real time. This is not bad, it’s not a time to quit…it’s a time to lean in to the discomfort and find the gift on the other side.

ACTION: Dropping the ego is not a one time decision. On the path of your growth —it’s a daily one.

Rule #2: Trust the Process

NOTE: This is a small excerpt from my new book, The Leap Of Your Life which is available for early pre-order on Amazon, Barnes & Noble and other retailers.

“I don’t know if I can keep going, man. This is hard.”

I’m sitting three fourths of the way of from my favorite hike in Phoenix, one I’ve done 117 times in less than 3 years. My client flew in from Los Angeles for a one day intensive to create a game-plan for every part of his business and life.

But I don’t start in a conference room at my office, we’re on the mountain and it’s a brisk 103 degrees. It’s July. Steve is 44 years old. He made $200,000 in personal income last year. He’s got 3 kids. And he’s here with me in the sweltering heat, carrying an enormous rock on his shoulders. It hurts. And oh yeah, he paid me to do this.

“You’re focusing on the pain, and that’s why it hurts. Start identifying what the rock means to you, and why you’re carrying it. Let’s go, you’re playing small.”

And the path continues. He grimaces every step of the way. The rock is uncomfortable by design: no matter how one carries it, it restricts breathing. The mountain is hard enough, the rock makes it harsher. This is part of how I help clients experience radical clarity, leading to transformation and results.

Rule number two is about one thing and one thing only: trusting the process of your coaching, mentoring or program experience. It’s about knowing someone else is in charge and has your best interests in mind —and being okay with this.

One of the biggest downfalls of your coaching experience will come with not trusting the short term process. For myself and my clients —I prepare deeply and intensely, creating all types of ways to help them achieve clarity and step into their power.

If they didn’t trust the process, they wouldn’t be standing in the middle of a mountain as I pushed them —holding a rock. They wouldn’t persist in the middle of a coaching session where we’re digging into an anchor from the past that has now become an excuse.

If you can’t trust the process, you can’t expect results.

ACTION: Trusting the process means trusting yourself. Stay present and understand your coach or mentor knows what they’re doing and why.

If you can’t trust the process, you can’t expect results.

tommy baker coaching

Rule #3: Get Comfortable Being Uncomfortable

The third rule to maximize your success with your coaching experience is to get comfortable being uncomfortable. I know this sounds obvious —but it amazes me how many people will commit to something and then not be willing to get uncomfortable.

All four types of coaching experiences will require you to get uncomfortable in a variety of ways. For example:

The informational coaching experience will require you to cross the threshold from “thinking” to doing.

The motivational coaching experience will have you drop your addiction to low emotional states and tap into your peak energy and vitality.

The inspirational coaching experience will have you get rid of the armor, the convenient layers you’ve created and are using as anchors —to remember who you really are.

Lastly, the transformational coaching experience will be a mix of all of the above and will take you to some dark caves —plunging you into the depths of who you are to bring you back as the most powerful, grounded and purposeful self.

If your coaching experience is making you at least slightly uncomfortable, something is missing. To achieve a result you don’t currently have is going to require you to shed old beliefs, ways of operating, habits, rituals and mindsets. Part of this, naturally —means discomfort.

ACTION: Be willing to get uncomfortable and see this for what it represents: your growth, and ultimately results.

Rule #4: Be Radically Honest

There was a time in my life where I needed to get out. I needed to leave my environment, and I’d built a business I now hated. I felt alone, disconnected and started to resent myself for not taking action.

But there was one core reason all of these feelings were bottled up: I wasn’t getting radically honest. No one knew about my predicament, because I chose to hide it.

Being a positive and energetic person —I chose to keep it to myself.

Until I no longer could, and I remember being on a mastermind call and declaring all of the above. My initial expectation was for people to laugh at me and mock me —and of course, that didn’t happen.

They agreed with me and validated my feelings.

Whew.

I let out the biggest exhale ever —and remembered the power of sharing our truth.

Your coaching experience will demand you get radically honest if you want to achieve your biggest breakthroughs. It sounds obvious, but we’re so skilled at building facades with ourselves —it can be a massive challenge to even know what to get honest about.

So, what do you need to be radically honest about?

Where you find yourself today. Your level of fulfillment in all areas of life. What’s not working and how it makes you feel. What you really want to be doing, and why.

Without this crucial piece, you’ll miss out on life-changing breakthroughs, insights and results.

ACTION: Before you start your experience, put all of your deeper truths on paper. Journal why you’re really in the program, and get radically honest.

 Rule #5: No Weak Language

“Maybe.”
“I’ll try.”
“I guess.”
“We’ll see.”

No, not here. The last and final rule of my coaching experiences (and ones you should adopt no matter who you choose to work with) is simply no weak language.

Weak language allows for excuses to come in, ensure you play small and can kill an otherwise transformative experience.

Here’s why this matters: our language provides a behind-the-scenes look at our closely held beliefs, and even more importantly —the level of belief and self trust we have with ourselves.

In my programs, we have a rule where we’re allowed to interrupt anyone at anytime (including me, of course) when they’re using weak or half hearted language.

One of the amazing things that happen when you become aware of your own weak language is how much you see it in other people. You overhear a conversation at your local Starbucks —and you’ll be amazed at how often we use these words that don’t mean anything.

Not here. Instead, when you speak —own it and declare it with everything you’ve got. Be willing to put yourself on the line.

ACTION: Eradicate all weak language, and start catching yourself in the process. Ask others to call you out, too.

tommy baker 1% rule

So, What Are You Waiting For?

We’ve come a long way. I wanted to create this resource, which is nearly 6,000 words —to help you step into a coaching or mentoring experience for one reason and one reason only:

They can, and they will —change every part of your life.

Sure, I’m biased, but I can say with definitive clarity that I would not be where I am today if I had not made that bold decision to go all in on myself.

My story is definitely extreme, but it’s what I needed at the time. Because if I don’t make that bold choice, I don’t have a $55,000 day in business, I don’t move cross country when I knew I needed to, I don’t meet my soul mate and I may be living a completely different life.

So as we finish this experience together, all I have is one question for you:

What are you waiting for? 

I’m often having conversations with people who know it’s time, and yet don’t take action. Each day they put it off —they begin to lose a fraction of their belief and energy to create something new. Until one day, it’s gone for good.

How to Hire a Coach, Mentor or Program Pt. III

I’ll be adding a special Part IV bonus section to this piece, and will link it here once it’s out. But for now, you have all you need.

To go back to Part I, click here. To review Part II, click here. And of course, if you’re wanting to work together in some capacity, let me know.

As of January 2019, these are the experiences I offer:

3P Experience. This is for you if you’re making less than $100K, control your financial destiny (i.e. entrepreneur, solopreneur or wanting to be one) and need to deepen your purpose, power and profit.

Breakthrough Mastermind. The Mastermind is for those making at least $200K and are at a ‘comfortable’ level but leaving so much on the table. You’re wanting to get to the next level and 5X every area of your life.

Private Coaching / Intensive. The last one is a fully customized experience where you come to Scottsdale, AZ and spend a day with me and/or enroll in a 100 day private coaching experience with me.

Fill out an application here, or simply email me at tommy@resistaverageacademy.com and we’ll take it from there.

I’d love to hear from you in comments, especially if you have any questions.

tommy baker 1% rule

How to Hire a Coach, Mentor or Program Pt. II

By | Advice
Reading Time: 8 minutes

How to Hire a Coach, Mentor or Program Pt. II

Note: this is a continuation of a series —to read Part I, click here.

THE BEST TIME TO HIRE A COACH WAS YESTERDAY

“I’m interested, but I’m going to wait until life slows down a little.”
“I want to make it happen, but it’s not the right time.”
“I can’t afford it right now, but soon enough I will.”

Facepalm.

(With respect, of course.)

So often, people get the spark of clarity where they know they must hire a coach, mentor or program.

And yet they wait, and put it off. What started as a wildfire of epic clarity is now wrapped up in logic, fear and rationalization to commit at some point in the future.

I want to make this clear: there is no perfect time to hire a coach, mentor or program. You make the time perfect when you make a committed decision and go all in.

That’s it. What I’ve found is selling coaching and transformation is kind of like skydiving: everyone needs to experience it, and yet jumping out of a perfectly working aircraft at 15,000 feet can always be put off for another day.

There are several psychological reasons for this, but here’s what I believe is at the core of the issue:

Because people have often failed when setting goals before, hiring a coach is stepping up to the plate and really putting themselves on the line.

And I know for my programs, the number one objection isn’t money (even if people tell me it is.) It’s not whether they know, like and trust me. It’s not the process of how I’m going to work with them. It’s one thing and one thing only:

Lack of trust and faith in their ability to follow through.

But in order to trust ourselves, we must know why we’re hiring a coach or program in the first place.

WHY ARE YOU HIRING A COACH?

Why are you here?

I asked him, piercing his eyes through a deep eye contact to get one thing and one thing only: the truth. We’d been in the same spot for 17 minutes, and I needed a real answer.

Your first step to get clear on when hiring a coach, mentor or program is knowing your why. Specifically:

Why are you hiring a coach?
What compelled you to want to?
Why is now the right time to do so?
What is the cost of not doing it?
What specifically do you want?

Most people haven’t taken the time to get honest and identify why they’re hiring a coach, and end up surprised when they join the cheapest program they can find and don’t see much results.

Often, before I enter a conversation to see if someone is fit for one of my programs —I’ll have them apply so they can get their why on paper. And there’s either two people:

One, the person who says the generic, Hallmark-card style things such as:

“I want to feel happier.”
“I want to get unstuck.”
“I want to fulfill my potential.”

These sound fun, but they don’t mean anything. They’re fluff, and this camp is usually lacking radical honesty: truly shutting off the noise in life and taking an honest assessment of what’s happening and why it’s affecting them greatly.

(Insider’s secret: most people aren’t willing to get honest about their current position and the frustration and pain it’s causing them. Many coaches also skip over this, because it isn’t always fun or sexy. But if we don’t get clear on today’s pressing issue, we lose the power of urgency and a do-it-now mentality.)

The second camp is long past the world of fluff, and they’re deep in the chaos. Meaning, things are not working and they need a life raft…now. They’re incredibly honest and clear, because they’re on the brink of a breakdown or in the middle of one.

While it’s never too late, I hope you have the foresight to seek help before the breakdown happens. Take time to identify your why and be clear. Be willing to let it all out, you deserve it.

NOTE: This is not a time to berate yourself on why you can’t get things right. This is a time to do what I call taking inventory —which is incredibly empowering.

Once you’re clear, it’s time to understand there’s different coaches, including: informational, motivational, inspirational and transformational.

THE INFORMATIONAL COACH

All coaches are the same, right? Wrong. Although often we’re all lumped into the same category, Lisa Nichols really helped me differentiate between the types of coaches, and we’ll use her framework here.

The first type of coach, mentor or program is informational. This is like it sounds: you’re investing in their information, and it usually leads to a predictable result.

Here are some examples of informational coaches or programs:

A program that teaches you how to start and launch a podcast.
The coach who teaches you how to improve your Facebook ads.
The mentor who helps you in your real estate business to flip homes.

The markers of an informational coach are simple:

There’s usually a systemized path from Point A to Point B
The main selling point is closing the gap above through information
There is usually a very tangible end result part of the process
The area of expertise is usually very specific and niched down

So, who may want to hire an informational coach? I’ve hired plenty of these, and while they are the least transformative —they help you and I get clear by leveraging their experience and expertise.

For example, I’ve hired informational coaches and programs to help with my writing, the podcast, copywriting and much more.

Here are some of the benefits of working with an informational coach:

They get you from Point A to Point B quite easily.
They are very specific in the results they can get you.
The timeframe to completion tends to be shorter than most.

What are some of the drawbacks?

The coaching relationship is largely transactional.
They don’t deal with the most common blocks in the way (the deeper stuff, such as your mindset and beliefs.)
It’s more up to you (it’s always up to you, but in this case even more so) to turn their information into powerful results.

What the informational coach does best is codify and streamline information to you in a way that’s easy to implement and execute on. They hold you accountable (usually loosely) and help you accomplish a hyper specific result.

THE MOTIVATIONAL COACH

So we’ve dug into the informational coach, now it’s time to tackle the motivational coach. As they sound, a motivational coach does one thing incredibly well: they amp you up.

These are the coaches who are fired up and help you get excited, passionate and energetically engaged in your life and goals. The purpose of the motivational coach is to light a fire in your life —helping you reclaim some long lost energy and enthusiasm.

The nuances of a motivational coach are several, and it can hard to describe all of them —but a motivational coach can have a core focus of your business, your career, or a general scope of your life.

What they do best is give you the spark you used to have back, and usually create a plan of action from the emotional state you’ve experienced.

Here are some of the benefits of working with an motivational coach:

They fire you up and get you inspired and excited.
They tap into your passion(s) —and release what’s in the way.
They’re exciting to be around and their energy can be felt from miles away.

What are some of the drawbacks?

Sometimes, motivation isn’t enough —it’s a great starting point, but what happens after?
The coaching relationship is mostly about improving your emotional states, to help you use this energy wisely.
If there’s big mindset blocks, motivation can create surface area results but they can look and feel temporary.

There was a point in my life where I really needed motivation. (I know, can you believe it?) But once I was able to motivate myself, I no longer needed to be amped up. I needed something deeper, which is what the last two types of coaches are all about.

THE INSPIRATIONAL COACH

The third type of coach often gets put in the same category as the motivational coach: the inspirational coach. While both can seem similar, to those who have experienced both —they’re not.

An inspirational coach taps into a deep part of you —pulling at your emotions and help you get grounded and committed from within. Here’s the way I explain it:

Motivation is external, while inspiration comes from within. So, an inspirational coach will help you do the inner work to get you to a place of extreme clarity and personal power.

This is the person who doesn’t rile you up energetically, but instead moves you emotionally. They connect you to what matters to you, and deepens your level of living a purposeful life. They can often make you emotional, and use these emotions as leverage to create something special.

Sometimes that can be to create a powerful vision, remember what matters and compel you to not leave this place without sharing your deepest gifts with the world.

There’s no doubt an inspirational coach can be hard to describe —and there’s certainly overlap between the motivational coach.

Here are some of the benefits of working with an inspirational coach:

They help you tap into a deeper why within.
They get you emotionally invested in your life again.
They give you a sense of inner power back.

What are some of the drawbacks?

An inspirational coach usually won’t have a blueprint for you, they’re about the inner game. You can expect most of your sessions to be about removing blocks in the way of your belief, clarity and identity. What happens next is usually up to you.

Remember, they’re not here to rile you up —they’re here to give you your personal power back. From this place, you don’t usually need motivation, because you’re deeply grounded in purpose and are in tune with your why and burning desire.

THE TRANSFORMATIONAL COACH

We’ve gone deep on the types of coaches so far, and we’re up to the last one: the transformational coach. The way I describe this type of coach is the following:

They incorporate all of the above but are not afraid to go to the dark places to let a part of you die —so you can create from a new place.

Again, for those who have never worked with anyone professionally, this may seem like pie-in-the-sky talk, but stay with me:

A transformational coach will push you, challenge you and spend most of their time taking you to your edge.

This is the most intense type of coaching, and truly isn’t for the faint of heart. It takes tremendous skill on the part of the coach —with an ability to hold space with compassion and leveraging their intuition to truly take you to the next level.

Finding a fantastic transformational coach is not easy, and is not for the dabblers. You’re either all in, or you’re completely out.

Here are some of the benefits of working with an transformational coach:

They literally transform you, and create the space to let a part of yourself go.
They push you to your edge, and encompass the other types of coaching along the way.
They create the highest probability and potential for long term change and results in your life.

What are some of the drawbacks?

Some of the drawbacks in hiring a transformational coach are that they’re not for everyone. Meaning, you really have to be ready —because they don’t always focus on the pretty parts of your life.

They push you, challenge you and help you rise above. For me personally, as I consider myself a transformational coach —I’ve had clients come to me who weren’t ready for real transformation (and that’s okay, too.)

How to Hire a Coach, Mentor or Program Pt. II

So, there you have it. Remember: the types of coaches above can cross boundaries —and may often be more than one type of coach.

But it’s important to recognize what you’re looking for, for example:

Do you simply want someone to compile and simplify information?

Do you need someone to energize you and get you excited about life again?

Do you want to do some deep inner work and remember why you’re here?

Do you want to radically transform your life and go to uncomfortable places to begin from a new place?

Each one of these are a different experience.

During Part III, I’m going to deep dive into how to make your coaching experience successful, and never look back.

If you have any questions, please post to comments and I’ll address them as we go on.

The 5 Myths Of Clarity (Holding You Back)

By | Advice, Entrepreneurship
Reading Time: 4 minutes

The 5 Myths Of Clarity (Holding You Back)

I found myself in yet another conversation with someone about what they’re being held back by, and they told me in desperation:

“Tommy…if I only knew what to doI’d be on fire and making all my dreams come true.”

And while it sounded great on paper, I told them the truth:

“That’s a brilliant excuse, one I’ve used personally —but it’s not true.”

In the personal development, growth, and seven-easy-steps-to-success world, I’m noticing an unhealthy obsession and reliance on clarity.

And I understand I speak of clarity all the time too —on the Resist Average Academy podcast, my books and endless social media posts.

But I’m tired of people using lack of clarity as an excuse to not get started and to sit on the sidelines.

I’ve compiled these myths into what I call the 5 Myths Of Clarity most people use as a convenient excuse to stay stuck…

….and not do the tough and messy work required to face themselves every day and move their life and business forward.

Don’t let these hold you back from creating incredible results this year and in 2019.

Let’s dig in and release them once and for all.

Myth 1: Clarity Is a Destination

The number one clarity myth is the belief that clarity is an end-all, be-all destination. This couldn’t be further from the truth, and yet it’s so common to believe.

Because believing this myth places tremendous pressure on achieving clarity —and people will spend years or decades searching for it.

They may spend time in Himalayan ashrams, or be on an endless loop of information binging their favorite personal development guru and still never find it.

Why?

Because clarity is a process and evolution based on your growth.

Your clarity and mine will change based on who we are today, tomorrow and during the rest of our experience in this game called life.

Release the pressure, and instead —fall in love with the daily pursuit of clarity. Understand clarity increases with capacity, meaning you’ll achieve more clarity as you grow and experience results in life.

(This is why the homeless person on the street doesn’t create vision boards —the clarity they need is how to get their next sandwich.)

Myth 2: Clarity Is Needed to Get Started

“Once I know what to do, I’ll start.”

“I need some more information and planning.”

“Next year once I have my certification, I’ll launch.”

While some clarity is important to start —most people think they need all the answers today. Again, this keeps countless people on the sidelines of life and business, waiting for clarity to get started.

This becomes an endless cycle of wanting to start, getting overwhelmed and then repeating the pattern over and over until you give up.

Here’s the deal: while some clarity is important to get started, it’s overrated.

Because when you execute, you’ll find much more clarity than you ever would thinking and pondering for 6 months.

Myth 3: You Need Clarity On The “How”

I wrote about this deeply in The 1% Rule, and I said the “how” is where dreams go to die.

So often, I’ll be in a client session or having a conversation with someone and I notice how inspired they get about their vision (the what) and their purpose behind doing it (the why.)

But then, I slowly see their body language start to change —and that’s when I know they’re thinking about the gap.

The gap, or the “how” —is connecting the dots between the vision and the messy middle.

But contrary to what most people believe, you don’t need to have clarity around the “how.”

Because when you’re crystal clear on the what, and the why —the how starts to reveal itself.

The only clarity you need is on your first few steps to get started. I’m literally talking about those first 3 action steps you can do this week, and the following 3 you can do the week after.

Everything else becomes a chance to be riddled with fear.

Myth 4: No Such Thing as Having Too Much Clarity

For some people, having too much clarity can actually create so much pressure —they do nothing.

I know, I know…it sounds weird and you’re probably thinking:

“What!? How can too much clarity be a bad thing?”

Let me explain with a personal example. Once every 6 months, I sit back and nerd out with a marker in hand —and put my entire business and life on a massive whiteboard.

(I do this with my clients, too.)

This past year when I completed it —I took a step back and thought to myself:

“Wow….this is amazing. But if you showed me this a year ago, I’d be overwhelmed.”

The lesson is simple: while clarity can be amazing, too much can send people into paralysis by analysis or complete and total shutdown.

Furthermore, as we mentioned above —this constant pursuit of clarity can become an avoidance mechanism for doing what really matters: getting started.

Myth 5: Clarity Guarantees Massive Results

Once you have clarity in life and business —you’re going to make it rain, Oprah’s going to be calling your cell phone and you’ll be on TV, right?

Good luck with that.

While clarity can be a powerful pre-cursor to massive results, it doesn’t guarantee anything.

The truth is lots of people have clarity that they’re on the path to lung cancer if they keep smoking and yet choose to do nothing.

It is my belief most people know what to do next, yet are riddled by fear and lack the courage to take the next step in their lives.

So, remember: clarity is a launchpad, but it’s what you do after that determines your (real) success.

Now, What?

So, there you have it —I wanted to share these with you in the hopes you don’t get stuck thinking you need all the clarity in the world.

These are some of the most common themes I see holding people back from actually having clarity, and most importantly:

Doing something with that clarity—what I call integration.

(This is why I created The Integration Experience audio training, which you can download for free on the front page of the site.)

As we wrap up another year, take the time and energy to get clear —but don’t let yourself fall into one of these myths and instead use your clarity to integrate every area of your life for 2019.

I’d love to hear from you on these myths of clarity in comments and if you have anything to add or share, post below and share please!

How to Hire a Coach, Mentor or Program Pt. I

By | Advice
Reading Time: 8 minutes

How To Hire a Coach, Mentor Or Program (Part I)

I sat there with my head coming up with hundreds of reasons not to do it.

I don’t have the money.
I haven’t paid rent this month.
I’m barely making ends meet now.

It was a winner-takes-all tug of war between my head and my heart, between intuition and logic and between a do-it-now mentality or a sit back and wait.

And yet, I was sitting there and committing to investing in a coaching program to the tune of $20,000. At the time, this number seemed so large it may as well been referring to Japanese yen.

(It’s one of those times where you can’t quite grasp the number, as it doesn’t fit your current model of reality.)

But it felt right, and my heart knew this would be a transformative moment in my life. A defining one —one where I was leaving the ordinary world behind in Campbell’s Hero’s Journey.

But I was still terrified.

how to hire a coach

SO, WHAT IS COACHING AND WHO IS IT FOR?

If we’re going to spend some time together on the topic of how to hire a coach —it’s imperative we define what coaching is, who it’s for, how it differs from therapy, and breakthrough the common myths.

So, who is coaching for and how do you know it’s for you?

Simple: coaching is about increasing your performance in life, business, relationships, and/or your spiritual life.

Specifically, a coaching experience is about:

Helping identify the blind spots you and I can’t see
Creating an energetic container to achieve breakthrough
Helping release blocks and mindset patterns in the way
Developing confidence and capability in any area of life

Coaching is about increasing your performance in life, business, relationships, and/or your spiritual life.

Furthermore, a great coaching experience allows you to collapse the time it takes to achieve results —leaning on the coaches experience and expertise to help you be more efficient.

Lastly, coaching is about perspective. Often, we get caught up in the way we see the world and the challenges we face —coaching opens this world up and allows us to look at things differently.

So if you’re:

Wanting to level up a specific area of your life
Tired of repeating the same patterns and results
Wanting to achieve certain results in much less time

…then coaching is definitely for you.

The truth is: coaching is for everyone —most people simply either aren’t willing to ask for help or committed enough in themselves and their dreams to make it happen.

Before we get rocking, let’s explore the difference between coaching and therapy to ensure you don’t make a mistake for your specific needs.

COACHING OR THERAPY?

With so many available options, I must make this point to ensure you make the best decision as I’m often asked:

How do I know if I need a therapist or a coach?

Simple: therapy is about healing the past, while coaching is improving performance today and in the future.

Notice the difference?

So if you’re dealing with emotional trauma, abuse, hurt, pain, divorce —see a therapist. The truth is, we all have some emotional trauma and seeing a therapist can benefit us all.

But there’s a stark difference between the two. I’ve experienced this first hand in my coaching career, where I took on clients that truly should have seen therapists.

It didn’t end well. I wasn’t qualified, and we were both frustrated that despite using techniques showing results in thousands of people —they still couldn’t get out of their own way.

Trauma is trauma, and even today in my coaching sessions I can help identify issues in the past, but refer people to others who spend their time there.

Now that we’ve defined who coaching is for, let’s identify the common myths in the world of coaching.

MYTH 1: THERE IS A RIGHT TIME TO HIRE A COACH

“I’m all in, but I’ll start next quarter when life is less busy.
“I’m ready, but let’s start in a few months so I’m ready.
“I’m interested, but I need some time to make more money.

Facepalm.

These are common excuses I hear from people who let themselves off the hook to not hire a coach, mentor or program. This brings us to the first myth: there is a perfect time to hire a coach.

The truth is: most people wait way too long to make the bold decision —because hiring a coach means your dreams are on the line and there’s nowhere to run, hide or escape.

Hiring a coach takes courage and is not always easy.

When I plunked down $20,000 in the story above —it was both a powerful moment and one of the hardest moments of courage I’d ever experienced.

In the face of this, waiting seems like a great idea.

But here’s the problem: waiting never works out, and if you feel pulled today —do whatever you can to act on it. Because as time passes, your enthusiasm for your dreams will start to fade until you wake up one day and it’s gone.

coaching tommy baker

MYTH 2: AS YOU SUCCEED, YOU DON’T NEED A COACH

Once you experience success, you’ll need less coaching —right?

Wrong. In reading Andre Agassi’s astounding biography, Open, it was incredible to see at the peak of his career how much coaching he was surrounded by.

Or simply look at an A-level actor or athlete —as they progress in their career, their support system increases, not decreases.

Look at an NFL Quarterback who is in the fraction of a smaller fraction of elite performers: they have a Quarterbacks coach, a Head Coach, countless trainers and specialists and usually mindset and performance coaches.

Why? Because as we grow and expand, our blind spots because more costly. Furthermore, there are usually fewer people around us who can see the nuances we’re missing…and this becomes priceless.

Now, does that mean you’ll always have a coach? For me, the answer is yes, but you can have periods of downtime as you evolve and grow.

As we grow and expand, our blind spots become more costly.

MYTH 3: ALL COACHES ARE THE SAME

We’ll cover this in Part II, but often people will lump coaches into one category —and think they’re all the same.

This is how you end up in a coaching experience or program that’s out of alignment. We’re going to break down the four types of coaches (informational, motivational, inspirational, and transformational) soon — but it’s important to get specific about what you really need.

Making matters more complex is the following: what you believe you need and what you really need aren’t always the same.

This is where getting honest about where you’re at is crucial to maximize your success in any experience.

MYTH 4: ONCE YOU HIRE A COACH, RESULTS ARE GUARANTEED

You did it. You swiped the card, paid the investment and now you’re going to make it rain, right? Not quite. While investing in yourself and hiring a coach is a great first step…

It’s still only a first step. Often, I’ll see people join a program and expect everything to change overnight.

It doesn’t work this way. Hiring a coach means now it’s time to do the serious work, and put yourself on the line by radically shifting your mindset and behavior.

Predictably, this is uncomfortable. Yet, it’s required to endure long lasting results and making sure you maximize the coaching experience.

(Insider’s secret: even the best coaches and programs have people who joined and did nothing. This is not a testament to them, it’s simply human behavior in action.)

MYTH 5: COACHES ARE SUPPOSED TO HAVE ALL THE ANSWERS

The whole point of hiring a coach, mentor or program is to have them tell you all the answers, right? Not always. Great coaches, in my experience —do have a wealth of knowledge to share with the world.

And yet, a brilliant coach doesn’t simply give you the answers. He or she creates an energetic container designed to ask powerful questions where you come up with the answers.

This creates a deep trust and self confidence lasting much longer than any coaching experience —which is what I am to do with my clients. Once my clients have hired me, I love working with them again —but I also know they’re much more equipped because I didn’t provide them with all the answers.

On top of this, it’s important to note that coaches won’t do the work for you.

A coach can’t do your daily morning routine.
A coach can’t force you to sit down and focus.
A coach can’t hold your hand during a sales process.

What I mean by this is simple: it’s up to you, and you wouldn’t want it any other way. Be wary of a coach who tried to do too much —they may not be confident in their ability to deliver.

Now, let’s examine why hiring a coach can and will change your life.

WHY HIRING A COACH WILL CHANGE YOUR LIFE

I had never put myself on the line the way I did, and none of the countless books, YouTube videos or affirmations could light a candle to the feeling when I committed.

It was the bold leap that changed my life like nothing I’d ever experienced before.

Without knowing how I was going to do it, I stepped into truly believing in myself and my dreams at the time.

We can all say we truly believe, but where we place our most valued resources tells a deeper story:

Where we invest our time.
Where we invest our focus.
Where we invest our energy.
Where we invest our money.

That moment for me was defining. Just 4.5 weeks later, I launched a brand new offering in my fitness business at the time and collected $55,000.

In one day.

This is what coaching does: it makes what we believe to be impossible, now possible. Because if you’d told me I was going to bring in $55,000 in one day, I’d say you were out of your mind.

But here’s the truth:

Without investing in myself, I don’t allow myself to experience the uncomfortable (and yet, incredible) possibility of bringing in the revenue for my business.

Coaching makes us believe what’s impossible…is now possible.

HOW TO HIRE A COACH, MENTOR OR PROGRAM

During this series, How To Hire a Coach, Mentor Or Program —we’re going to deep dive into the art and science of making a committed decision. The coaching industry has exploded to the tune of over $1 Billion per year and growing.

Consider this the introduction and Part I, and here’s what to expect with the rest of the series.

(Note: I’ll update the links as these are published.)

In Part II,  we’re going to reveal the different types of coaches —including informational, motivational, inspirational and transformational. I’ll share the key distinctions and how to ensure you get what you’re looking for when making a decision.

In Part III, I’m going to go deep on the common excuses holding most people back from getting started —and why these keep 99% of people spinning their wheels.

In Part IV, I’m going to share how to maximize your experience and have the highest probability of success. This includes both leading coaching experiences and being part of them —with what it will truly take to succeed.

Along the way, I’ll be sharing best practices, insider secrets, and so much more.

The mission of this series is to educate, inform and empower you to make a bold decision.

Make no mistake: hiring a coach is not for the faint of heart, but if you do it right —there may be nothing as transformative.

I’m biased, of course, but coaching has shifted every part of my life and I would not be experiencing the life I am today without its incredible power.

And I want you to experience the same.

Any questions so far? Stay tuned for the next parts of this series.

Ditch The Runway, It’s Time To Fly

By | Advice, Entrepreneurship
Reading Time: 3 minutes

Ditch The Runway, It’s Time To Fly

There’s time we should all be spending on the runway of life: accumulating knowledge, wisdom, practice and repetition. This is where we put our preparation in: the pre-flight checklist, the security measures, the analysis of weather patterns.

And then we start to accelerate. This is where momentum grows, and we’re gathering all the tools we’ll need along our path.

But at some point, if we don’t take off —we will either be forced to abort our dreams or be involved in a fiery crash of epic proportions.

Neither is enticing, and yet how often do we spend our entire lives on the tarmac and runway of our dreams:

Chasing the next certification.
Chasing someone else’s permission.
Chasing a ‘someday’ moment in the future.
Chasing society’s approval to give us the nod to fly.

We’ve all been there, and it never seems to be enough. Once we cross off one checkpoint, we add another.

There has to be a better way —or else our dreams will stay grounded forever.

The Best Time To Start Was Yesterday

We’re on the runway, gaining speed, about to take off —and then we stop. We tell ourselves things like:

“I need more time to research.”
“I need another degree, or certification.”
“I’ll do it when life slows down and I have space.”

And so we start to believe these narratives —and we convince ourselves that one day we’ll make it happen.

Except we won’t, because one day and someday are illusions cut from the cloth of fear and procrastination.

And if we aren’t careful, we’ll live our entire lives on the runway.

We’ll watch other planes with more courage and tenacity take off on their dreams, while we stay safely cradled on the ground as the days, months and years pass by.

So the best time for you to start was yesterday.

Regardless of your current skill level —everything we set out to do will require more work, persistence and overcoming obstacles.

So you might as well start now.

Or else, you’ll get stuck in paralysis by analysis much like I did when picking up a new sport recently.

I Wanted All The Gear Before I Started

Recently, I moved into a new home in Arizona, gloriously tucked away in the mountains with unlimited access to some of the best trails around.

So I chose to pick up Mountain Biking —not really a big think in New York or CT, so I was completely new.

And yet, I found myself on the runway: finding a (used) bike, getting all the gear and spending countless hours studying how to get started.

But I wasn’t actually getting started.

Because I can read all the reviews on the latest gear, but everything will pale in comparison to getting out on the trail and having a split second near-collision with a cactus as I fall in a blaze of glory.

This is what most of us do with our dreams: we waste all our time and energy on preparation —when nothing could prepare us for being in the game.

And then we simply miss out on what really matters:

Experiencing the thrill and gift of life that only comes when we’re flying high above the clouds on our unique voyage:

We’re chasing our dreams, living our truths and taking the call to adventure we all deeply crave.

Not for anyone else, but for the Man or Woman in the mirror.

This unquenchable thrill for life can’t be found in blueprints, spreadsheets and P&L statements.

It happens when we take off, and never look back.

What Are You Waiting For?

Is there a time to harness skills, experience life and gain a level of competency?

Of course.

But way too often this becomes a crutch, a convenient excuse to keep our dreams grounded.

(And a brilliant one at that, because we don’t have face the raw and vulnerable feeling of putting ourselves out there.)

So, what are you waiting for?

Because I know one thing to be true:

Regret will gnaw at our spirits, until one day it has consumed every part of our lives.

You won’t regret giving it a shot.
You won’t regret taking a chance.
You won’t regret betting on you.

But you will regret staying grounded, living a life for other people who don’t have to pay the price of your decisions.

It’s time to pull that throttle back.

It’s time to fly.

Because on the other side of lifting off is a life you can’t imagine.

(NOTE: This metaphor is not my own, I simply expanded on it —thank you to the incredible Liz Gilbert.)

17 Reasons Why You’re Afraid To Invest In Yourself

By | Advice, Entrepreneurship, Lists
Reading Time: 5 minutes

17 Reasons Why You’re Afraid To Invest In Yourself

I still remember the moment. I’d gone on an intensive training on a whim, and my world had been ripped open.

And then they offered me the yearlong program —I was all in.

Except for one problem: the ticket price was $20,000.

Shit.

I had no frame of reference for this, and I had $757 in my checking account —and still hadn’t paid rent.

And yet, I was being called to do it.

The decision didn’t make any sense, I committed and doubled down.

It was one of the most powerful moments of my life and it had very little to do with the program.

(Although that was awesome, too.)

It had to do with the fact that I was telling myself I was worth that kind of cash.

Since then, I’ve invested over $200,000 in programs, coaches, seminars, live events and more.

The truth is simple: I would not be who I am today without investing in myself.

Here are 17 reasons you’re afraid to invest in yourself, and why it’s keeping you stuck.

1. You don’t believe you’re worth it.

Plain and simple: before that moment, I didn’t believe I was worth it. Putting that amount of money down was liberating: I chose myself, and I backed up my belief with cash.

There is no better way to declare you’re worth it.

2. You don’t trust yourself.

Often, once we trust someone else to assist us in our goals —we must be able to trust ourselves. Trust ourselves to follow through, get uncomfortable and grow.

3. You’re not truly ready.

Until you invest in yourself, you’re not truly ready. I’m not saying it has to be $20K, but if you aren’t willing to invest…

It’s simply not important enough for you.

4. You’re waiting to “have the money.”

This is the most common excuse I hear, and I’ve used it too. And yet: not having the money is exactly why you should invest in yourself.

What you’ve been doing is clearly not working. I recognized this, and knew I had to write a new financial story.

PRO TIP: Making the same decisions will lead to the same results. 

 

5. You love dreaming, but not doing.

In a hyped up, motivational YouTube world —information is cheap.

And it’s free.

People love consuming free information and dreaming about their business, but they don’t love what comes after: the hard work.

6. You don’t want to be on the hook.

Once you invest in yourself, your dreams are on the line. You’re on the hook. There is nowhere to run. Nowhere to hide, and your excuses are no longer valid.

For many, this can be daunting.

7. You’re not willing to be resourceful.

If it’s important enough, we can all find the money. We can make it work somehow, someway.

But most people would rather spend the money on a leather jacket or Cancun vacation.

As awesome as those are, they won’t transform your life.

8. You want to stay the same.

Sounds crazy, right? Wrong. Most people want to stay the same. They fear stepping into their power.

Marianne Williamson said it best:

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our Light, not our Darkness, that most frightens us.”

9. Your dreams haven’t become non-negotiable.

I was talking to JJ Virgin the other day, and she told me about the time she invested in a $100,000 mastermind.

She didn’t even know what it was, and had no means to do it: and yet, she ran to the back of the room, signed up and it changed her life forever.

Why? Her dreams were non-negotiable. They were binary. There was no chance they wouldn’t happen.

PRO TIP: Take yourself five years down the line. What is the cost of staying the same?

 

10. You’re letting fear win.

You’re afraid of putting money down and not taking action.
You’re afraid of declaring your dreams to someone else.
You’re afraid of being held accountable to your vision.
You’re afraid of achieving success and changing your life.

These fears are always out there.

11. You’re waiting for the “right” time.

So often, I’ll have discussions with people out one of my programs, and they’ll say the timing isn’t right.

Here’s the deal: the timing will never be right, you make it right.

Life won’t get less busy, the kids won’t be less intense, your bills aren’t going to disappear.

12. You’re not ready to be challenged.

The best coaching is a heavy mix of support and challenge. I push my clients and I tell them the truth: I point out where they’re playing small and listening to the bullshit voices in their head.

And I expect the same when I invest in myself. We all have blind spots, and I want people to show me mine.

13. You want to roll solo.

Good luck with this one. Can you do it? Maybe. But it may take 8 years, instead of 2.

I don’t know about you, but I’m not willing to pay the heavy burden of opportunity cost.

14. You’re not being honest with yourself.

We’re masters at not looking in the mirror. Often, I’ll speak to potential clients and they’ll sugarcoat their problems.

This lack of honesty serves a purpose: it makes them avoid making powerful decisions to transform.

Without getting radically honest, you won’t feel compelled to change and will continue to slide into mediocrity.

 

PRO TIP: Take honest inventory of how your circumstances are impacting every part of your life.

15. You’re entitled and want it free.

This is a charged word, but it’s true: people feel they deserve free coaching, mentoring and time from others.

A few months back, I received a message from someone who wanted two hours of my time.

I quoted them $750, and they came back with a rude message —because they “knew” me, they wanted it free (or discounted.)

What they fail to recognize is they wouldn’t do anything with free advice.

16. You want to keep playing small.

Investing in yourself is a bold declaration of trust, faith and belief in who you are and what you’re creating.

But it’s also a shift from playing small to playing much bigger —and not everyone is ready to play big.

17. You have a bad relationship with money.

We all have stories and beliefs around money —but people who avoid investing in themselves have a scarcity mindset.

They don’t understand money is energy, and energy is what makes this planet go round.

They don’t get that the same energy they invested is the energy that will come back to them 5 times over.

One Can and Will Change You

When I came home from the seminar, I was a changed person.

But I was also scared and nervous.

Six weeks after investing the $20,000 I didn’t have —we launched a new program in my fitness business.

We made $50,000 in one day.

If you had told me this would happen before, I’d call you insane, crazy and delusional.

And there is the beautiful lesson: investing in yourself is the fastest path to transformation and creating a radically different life.

Which one of these resonated with you? I’d love to hear it.

24 Reasons Why You Haven’t Launched Your Platform

By | Advice, Entrepreneurship, Lists, Routines
Reading Time: 7 minutes

What’s taking so long?

Often, I find myself in conversations with people who want to launch a platform, and yet aren’t doing anything. Or, they start and get excited —only for everything to fade after a few weeks.

(I call this the rollercoaster syndrome, where nothing lasts and you wind up with a bag over your head.)

Here’s what I know to be true:

If you’re reading this, you have a message. And in 2018, if you have a message, you must launch your platform.

Every minute you put it off, is a minute someone out there misses out on your magic.

The intention of this post is to give you the much needed motivation and inspiration to start, and also to get rid of all your excuses.

(I’ve been there, and mine sound great on paper. But paper doesn’t do anything.)

Here are 24 reasons why you haven’t launched your platform, and how to use them as leverage to launch now:

1. Waiting for the “right time” to start. Every day you wait is a selfish decision —because people are waiting.

Next month. Next season. Next year.

Notice a common theme here?

Here’s the truth: your life (likely) won’t get less busy, the kids won’t get easier and a bundle of cash won’t fall from the heavens.

The best time to start was yesterday. And the second best time? Right here, right now.

2. You believe clarity is a destination —instead of an evolution and daily process.

Clarity is overrated. There, I said it (life coaches are going to start coming after me in 3.7 seconds.)

While clarity can be important, too often people wait to take action under the guise of clarity.

Want to create clarity?

Ship 100 episodes, posts or pieces of content with your platform.

3. You’re doing it for the wrong reasons and haven’t developed an unshakeable why.

Oddly enough, if you start your platform with only the intention (and pressure) to monetize, you’re likely to give up long before the results pour in.

What is your why? At the Academy, we believe one message, on one day, can change one life.

4. You only create when “you feel like it” and wait for motivation to strike.

The amateur sits around waiting for a bolt of inspirational lightning to fall from the heavens, and then they start. The professional understands emotional states are fleeting: like the tides, they come and go.

Instead, learn to slice through this by taking consistent action in the face of doubt, and insecurities. This will build an unshakable level of confidence few have.

PRO TIP: Learn to love leaning in when you don’t feel like it. 

 

5. You believe the market is saturated and everything has been said way too many times.

“Tommy, the market seems to be so saturated, and it’s too late.”

Here’s the truth: unless you’re building rocket ships to Mars, almost any market will be saturated. There’s nearly 5 billion people connected online —deal with it.

However, if you take the mindset of mastering your craft and playing the long game —you’ll notice the market isn’t saturated.

6. You aren’t willing to invest and bet on yourself over and over again.

Launching your platform and building your dream business is not about taking one leap.

It’s about having the courage and audacity to make bold decisions over and over in the face of fear, and executing anyway.

7. You’re making it about you instead of living in the hearts and minds of the people you’re looking to serve.

Your platform isn’t about you.

It’s about people out .there who are waiting to hear your message and be impacted through your craft.

Everytime you feel resistance, think about those who are struggling and could use a moment of clarity from your brand, product, service or content.

PRO TIP: Dig deep into the hearts and minds of your core audience when you’re stuck.

 

8. Your expectations are higher than your commitments —and you feel entitled to results.

I wrote about this in The 1% Rule, but often we have sky high expectations:

We quit our corporate gig, and expect to double our income in three months.

We launch our platform, and expect to have a five figure sponsor in 8 weeks.

We start a new physical training program, and expect to be beach ready in a month.

And yet —our commitments don’t match these expectations. In this case, we can either lower our expectations or raise our commitments.

9. You want the lifestyle of an entrepreneur or thought leader —but you don’t want the hard work.

Freedom. Flexibility. Travel. Spruced up Instagram pictures.

Often, people want the lifestyle of an entrepreneur or thought leader, but don’t want to put in the work behind the scenes.

Become the linchpin by pursuing mastery of your craft in a world looking only to get noticed.

10. You haven’t become your number one raving fan —so how could you expect others to?

Often, I have my clients read their work and re-watch their videos or podcasts.

And it’s painful, but I have them do this because if they’re not their own number one fan, it’s impossible to expect others to be.

11. You’re trying too hard to be like someone else. The reason your message is unique is because it’s you.

Don’t be intense because Gary Vaynerchuk is.

Don’t be energetic because Tony Robbins is.

Don’t be a total nerd because Tim Ferris is.

While modeling others has value, you can often create a persona that isn’t truly who you are.

Instead, find what makes you, you…this is why people will connect with you.

12. You haven’t identified a “must have” skill — and there’s no proof you’re working on it daily.

In a world telling us to bet on our passion, skill acquisition can be forgotten. And yet, what really makes you and I valuable in the marketplace is the acquisition of skills.

What’s yours? For me, I have an umbrella of communication which is broken down into: writing, copywriting and video/speaking.

I work on these daily, and this is what separates you and I in a crowded marketplace.

13. You haven’t picked ONE place where people can find you — the pillar of your content.

I was coaching a new client who was ready to explode online, and they told me they’d set up 7 accounts.

I told them to delete six of them, and be ruthless about their focus on it.

Why?

Because there’s value in picking one platform to build your base around. For me, it was the podcast: I’m a deep, intense person and I know if someone listens to a few episodes and sticks with me —they’re my people.

PRO TIP: Your pillar platform is the one you love the most and where your audience is.

 

14. You’re trying to everywhere at once way too early —and then wondering why there’s no traction.

This is related to the prior one, but let’s face it: we all have limited bandwidth every day. People will see Gary Vee, or Lewis Howes and take on the pressure of being everywhere at once.

But if you’re everywhere too early, you’re nowhere.

15. You’re not taking at least three hours a week to take inventory of your business and course correct.

Hustle, grind, hustle grind.

What’s missing from this equation? Reflection, slowing down and creating space to think about problems and find creative solutions.

White space is your friend. Sometimes, too much action without purpose will leave you and I burning out and ready to quit.

16. You’re not obsessed. Interested won’t get you there —and you’ll fold quickly.

Obsessed. This is what it takes. Most people are interested, and when you’re interested —you fold when adversity strikes.

17. You have no systems, structure, processes around anything…”winging it” only lasts so long.

Winging it. This is where most entrepreneurs or solopreneurs earning less than $200K a year operate at. They usually do it all, and even bringing up the words systems and processes leaves them flustered.

In your business, find ways to automate, delegate and systemize the things you find yourself doing over and over.

There’s amazing software, freelancers, virtual assistants and much more help available to help you clear things off your plate.

18. You’re trying too hard to be someone else. There are 7 billion, unique people here. They want to hear from you — be yourself.

What makes you, you? For me, I’m an intense guy by nature.

I’m deep…sometimes too deep. I’m passionate. I love alternative rock. I’m awkward when I’m too dressed up.

Case in point: allow your uniqueness to shine, both in what you perceive as powerful, and the stuff that makes you unique.

19. You’re not willing to launch and fail countless times.

I’d pushed a webinar for three weeks, and two people showed up.

One was my grandmother.

And yet, I pushed and delivered 90 minutes of training because I was willing to celebrate the win of putting myself out there instead of the (perceived) failure of no one showing up.

20. You (still) believe having a website and a business card mean anything.

I know, you’re reading this on a website. But here’s the truth: I’ve spent $50,000 on websites and never made a return on them.

At some point, having a home base is important. But no one is going to show up simply because you have one.

If you’re going to have a business card, make it unique.

21. You’re waiting to be “discovered” instead of being so damn good they can’t ignore you.

Oprah isn’t ringing your cell phone.

Dr. Oz won’t be dropping you an email.

Lewis Howes won’t DM you to be on the show.

While these can happen, they only happen when you commit to mastery and instead of wanting to be “discovered”…you discover yourself. 

Instead of waiting to be discovered, discover yourself.

22. You haven’t become accountable to the person in the mirror. In other words, you’re a shitty boss.

Ouch. I know, it hurts. But it’s often true: we have bosses, co-workers and people to report to because they ensure we follow through.

For the newly minted entrepreneur, they realize they’re not great at self accountability.

PRO TIP: Raise your personal standards and become impeccable with your word.

 

23. You’re constantly shipping-stopping-shipping — and you never harness momentum.

The rollercoaster syndrome is extremely common, and it goes like this:

Get hyped on motivational caffeine, and go guns blazing for two weeks. You’re posting everywhere and relentless with how you ship your message.

And then, it stops —nothing. Weeks go by, and you repeat the cycle. This is a surefire way to never gain momentum and always feel stuck.

24. You minimize your expertise, because it’s yours — yet people all over the world are amazed by it.

JJ Virgin was an expert in nutrition, but she was such an expert —she’d forgotten what was familiar to her was life changing to someone else.

Often, what we’re skilled and known for becomes boring to us, and we forget the level of value we’re able to provide others.

Where are you holding back?

Here’s the truth: I wanted to start my podcast 6 months before I did, and I got lost in the technical component which was a mask for fear.

Resistance will always be there, and that’s a great thing.

Which one of these connected with you, and what are you committed to doing about it?

If you’re looking for clarity in every part of your life and business, grab the free Academy Action guide with 12 pages of in depth material designed to get you radically clear…and eradicate excuses.

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Written by Tommy Baker.
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