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Tommy baker momentum 1% rule

44 Undeniable Ways to Build Momentum, Get Off The Sidelines and 10X Your Results

By | Entrepreneurship, Lists
Reading Time: 11 minutes

44 Undeniable Ways to Build Momentum, Get Off The Sidelines and 10X Your Results

Momentum, we’ve all felt it.

When we have it, we’re on top of the world —laser focused, on fire and getting our most important work done on the regular with less friction. We’re experiencing more peak emotional states and all of life seems to come together with more flow, fun and peace.

But how often do we actually live in this place? For myself and my clients —we aim to manufacture and create these periods of momentum as much as possible.

Here’s what I’ve experienced:

Many people wait for an external reason to feel in momentum, but don’t do what the masters do: they create momentum every single day. Instead of waiting, hoping and praying for something to happen —they make it happen.

In this post, I wanted to share the 44 ways I’ve found to build insane levels of momentum, get off the sidelines and create internal levels of fulfillment —with the achievement to match.

1. Do it now —every moment you wait is one where fear takes a grip on your dreams.

Waiting on the bold decision you know you must make and giving in to fear, doubt and uncertainty is a surefire way to drain all of your momentum. What are you waiting for?

2. Visualize yourself in 3 years and nothing has changed. Take yourself through your day —how does that feel?

This technique is one of my favorites to create urgency and use future regret today. Be intentional and take yourself through every moment of the day.

3. Take yourself one year from today and you’ve had the best year of your life. What is the one thing you had to do?

On the flip side, part of momentum is being pulled by what we do want. Often, we attempt to stack 19 bold moves when all we needed was the catalyst to create the domino effect we’ve been waiting for.

4. Break your vision into the next quarter —set 90 day targets that are vivid, specific and measurable.

It’s hard to create momentum when you can’t see your targets. I’m all about big visions —but then chunk those down to the next 90 days for higher levels of urgency. We do this in The Integration Experience audio training.

5. Dream big, start small. Break everything down to the 1% in front of you and create progress.

Once you have your 90 day targets —identify the core processes and action steps to bring these to life. Smaller is better as complication leads to avoidance. This system is detailed in The 1% Rule.

Tommy baker momentum the 1% rule6. Get off the couch, stop consuming —and start creating.

You won’t create momentum binge watching Netflix for the third straight day. You won’t create momentum watching a 24 year old live out his dreams on the field of play. Consuming the right information can be powerful —but what are you creating? Do more of that.

7. Fall in love with structure, routine and discipline. These create freedom —and the peace of mind of knowing you’re on track.

The more you can stack your day with your high priority actions, set ruthless boundaries and double down on your discipline —the more freedom you’ll have.

8. You don’t need another ‘system’ or ‘hack’ for getting your important work done: you need to make it a non-negotiable commitment.

People are obsessed with productivity systems —but they miss out on the most important part: tapping into their why. When you do this, you’ll never need motivation again.

9. Be willing to execute on your vision regardless of thoughts, feelings, emotions and moods —otherwise, you’ll lose.

The amateur waits to feel like it to move their dreams and desires forward. Unfortunately, this will never last and create powerful results. The professional executes regardless…knowing this creates the feelings most are sitting on the sidelines waiting for.

10. Passion, enthusiasm and positive energy are incredible —but without skill acquisition, you’re just another talker.

These ingredients are the launchpad to get started, but they’re not enough. Tons of people get excited, then do nothing. There are many people living purposefully who are still stuck. Identify the core skillsets you’ll need to amplify your value to the marketplace.

11. Own the first hour of your day and stay on Airplane Mode. Don’t stop until your “ONE” thing is done.

If you’re not willing to do this —you’ve already lost. Your attention is your most prized asset: own it, nourish it and protect it with everything you’ve got.

Tommy baker 1% rule12. Take non-emotional inventory of your life —look at the data and treat it as a scoreboard of where you find yourself today. What are you gonna do about it?

The first step of transformation is getting clear about where you are —without emotions. Why? Because emotions create narratives that aren’t always based on data and facts. Get clear and be willing to own where you are…even if it sucks.

13. Stop telling yourself you don’t have time —this is scarcity thinking and a terrible place to operate from.

Tons of people discuss financial abundance mindsets, and yet operate in complete time scarcity. Creating from this place means you’re always scattered and never grounded.

14. You can give value, but if you’re not willing to openly receive —you won’t be compensated at your worth.

Trust me, I’m a relentless giver. What I realized was giving without receiving leaves you broke, exhausted and wondering why it’s not working. Be open to receive and own your worth.

15. Stop doing $12/hour tasks in your business —unless you want to drain energy for the important work.

For my solopreneurs, business owners and entrepreneurs: quit it. You’re doing the work because you can…which is a terrible framework to operate from. If you’re doing all the remedial work in your business, you’re going to wake up hating it one day —there is too much talent available for cheap for you to keep doing this.

16. Stop waiting to feel ‘ready.’ You won’t ever feel ready to invest in yourself, launch the platform or hire your first employee.

You’re not where you want to be in your business because you haven’t made the key here. You aren’t where you want to be in your growth and results, because you’re unwilling to invest in yourself. Stop waiting! Momentum is bred from owning a powerful challenge in our lives.

17. Create ruthless levels of urgency and compress your goals by 75%. Urgency drives focus and focus drives execution.

If you think it’s going to take a year, guess what? It’s going to take a year —or you may never do it. Your current capacity and mindset are extending your goals and targets out because fear is winning. Compress the timeframe and start today.

18. Stop hanging out with people who gave up on their dreams telling you to do the same.

You know you’re in the wrong tribe when you declare your dreams and desires and they call you crazy, lost, to “get real” and stop playing around. Find a new tribe and never look back.

19. ‘Hustle’ is overrated —if you do it right, you can create a day’s worth of production before noon every single day.

If you’re working 16 hours a day, you’re doing it wrong. I love the enthusiasm behind intensity, and I’m someone who seems to hustle. But there’s a difference between hustle for the sake of hustle and purposeful work. I teach a system where before Noon you can create a week’s worth of growth and results.

Tommy baker resist average academy20. Free time is not freedom, and open space on a calendar leads to mindless priorities. Fill your day with what matters.

“But Tommy, I’m a free bird, a free spirit…I started my business to have complete control of my calendar.” This is why you’re stuck: free time is not freedom. Free time is anxiety, stress, scrolling social media and focusing on how much distance you have between where you are now and your big targets. Until one day, you quit.

21. On that note, if it’s not on your calendar —it doesn’t matter to you. Schedule it and commit.

Not much else to say here. I always get pushback on this —from people who tell me they don’t need a calendar. Again…this is why you’re not maximizing your potential and spending all of your time and energy on useless busywork.

22. Celebrate 7 wins every single day. Focus on your growth instead of how far you’ve got to go.

I don’t care if you had the hardest day of the month: find the wins. This trains your awareness to focus on what’s working instead of the challenges. Pull out your journal every day and identify the places you stepped into your courage and owned your value.

23. Make fast decisions —based on who you’re becoming. Indecision is a dreamkiller and leads to paralysis analysis.

If you want to kill your momentum, obsess over research, paralysis analysis and overthinking. You already know what to do…now do it. Start with the small things that are consuming your mental real estate —and build your muscle to make fast, powerful decisions and deal with the consequences.

24. Ship before you’re ready. Launch before it’s done. Say what needs to be said —do it now. Or else you’ll live in regret.

Newsflash: you will never feel ready to make a bold move. It will never feel like the perfect time. Instead, create these by stepping into it now.

25. Stop creating problems you haven’t earned the right to have. You don’t need to figure out how to ‘scale’ —you need a sale.

“But Tommy, I want to make sure I have a strategy too monetize.” WTF!? Someone once told me this about a YouTube project and commitment —yet hadn’t made two videos. They were stuck in a problem they frankly hadn’t earned the right to have —which is common. Earn your challenges…in this case, they had to ship 100 videos.

26. Your worst case scenarios are bullshit. There is ALWAYS another dead end job waiting for you.

Stop clinging on to the things that are causing you pain —simply because they’re known. There’s always a crappy job with a boss you hate, a toxic relationship, an environment you can’t wait to escape from. Fall in love with the unknown and honor your desires.

27. On that note, fear is your compass. What terrifies you is exactly what you should pursue.

Fear, resistance and doubt are all feedback mechanisms to let you know you must take the next step.

28. No one is going to discover you. Oprah isn’t going to build your career. Are you willing to discover yourself?

Our culture’s obsession with the overnight success and being discovered on Starbucks is killing so many people’s ambitions and willingness to execute. No one’s going to discover you. Oprah is done building careers. And when you look closely enough: you realize overnight successes took a decade of consistency.

Tommy baker resist average29. There are no shortcuts to mastery. 10,000 hours are 10,000 hours. Want it, or don’t even start.

Your obsession with shortcuts is why you’re not succeeding. Everyone can get started. Anyone can sign up for a marathon,  launch a business and declare their book. But what happens next? There is no substitute for reps, reps and more reps.

30. If you’re not willing to put money on the line, you don’t want it bad enough. Plain and simple.

It’s not the money itself —it’s what the money does: command our attention, focus, and priorities. You better be putting something on the line.

31. No decision happens in a vacuum. By saying “yes” to a crappy opportunity, client or relationship —you say no to the life changing ones.

You said yes to the client that’s completely out of alignment —you’re saying no to someone who is. Trust me, every time I go against my instinct on this…I beat myself up later. Once you have clarity on your North Star vision, make decisions in 100% alignment with serving it.

32. If you were serious about your goals, there would be real world proof of you moving forward on them every single day.

Just being honest here: this is a wake-up call for the talkers. There’s way too many people talking a big game, yet doing nothing and wondering why they can’t seem to create momentum.

33. Distraction is usually an avoidance mechanism for the pain of untapped potential —the average American watches 34 hours a week of TV.

The 34-hour number is astonishing —that’s a full time job going to distraction. I’m not saying don’t consume entertainment —but don’t become a slave to it. Social media, like anything…is a tool. You can use it to grow, or stay stuck. When you seek distraction, be aware of what’s really  happening.

34. “I’ve spent a lot of time on this” is a terrible excuse to keep going. Sometimes quitting is the best option.

You hate law school, yet stay with it because you’ve invested a ton of time. You hate your current job, but choose to keep going because it’s been 5 years. Are you serious? This is a terrible way to stay anchored and wake up a life we can’t wait to escape from.

35. Your ability to manage your emotional resilience will dictate your capacity to grow and expand.

All change is emotional. Leaving the safe havens of your comfort zone means you’ll be brushing up with your emotional edges —learn to navigate these. Consider this a crucial practice on the path to your biggest dreams.

36. If you think success means eradicating problems, you’re in the wrong game. The most successful have bigger and bolder problems to be challenged with.

The bigger you grow, the bigger problems you’ll have: this is the game of life. Whats separates the intern from the CEO is the level of problems they deal with —as Dean Graziosi said on the podcast: seek bigger problems.

37. On that note, a comfortable life is one where there’s no pending challenge on the horizon that you’re being pulled by. This is when life becomes grey and dull.

There is nothing worse than being shackled by the comfortable life with no exciting challenge on the horizon. This is the hardest place to create from, and where momentum feels like a pipe dream.

38. As you grow and achieve results, you need MORE accountability —not less. Your blind spots get smaller as you succeed…but 10X more costly.

“Tommy, I’m all good now.” If you say this after you’ve experienced growth and success —you’re going to lose. The master understands their blind spots get smaller (and thus, harder to see) as they grow. At the same time, they become more costly.

39. Death is the greatest motivator and focuser on the planet. If you’re lacking urgency, go to your cemetery and soak in the energy.

It shocks me how many are unwilling to face this beautiful part of our existence. Death wakes you up and compels you and I to drop the bullshit excuses in the way. It reminds us what really matters.

Tommy baker momentum40. On that note, don’t wait for a crisis to compel you to change. It’s a great place to transform from —but also the most painful.

The on-your-knees moment is a great place to change from, but don’t wait for. Refer back to #2 on this list to visualize yourself in a place of crisis —and choose something new today.

41. Do it now, do it now, do it now! Move cross country. Take a chance. Pack the family in the RV. Book the trip. There may not be another chance. There may never be tomorrow.

Please, please, please —do it now. The adventure you want to take, the podcast you want to launch —the conversation with your children you want to have. Be willing to live courageously even when it doesn’t make sense. It’s your time…right here, right now.

42. Lower the bar on gratitude. You do realize you have the ability to see, to feel, to experience the gift of life —and your ‘problems’ are what others would write a BLANK check for.

Your heart is beating. You’re able to take the next breath. You can likely walk, see, touch and experience this incredible life. You likely live in a country where you can express yourself. Momentum comes from a deep place of gratitude —always start here.

43. If you’re not tapping into your vision once a day, it doesn’t matter enough to you.

If you have time for Instagram —I hope you have time for your dreams. Even for 5 minutes a day: tap into the future vision of your life. The experience, the feelings, what surrounds you. This becomes your compass to guide you through the day.

44. There is no loss in going for it. Be willing to dare and the world will open up the doors you can’t see right now. But it won’t happen when you have one foot in and one foot out.

When you have 4 escape plans —you’re not all in. When you have Plan B’s and C’s and D’s…you’re one step away from quitting and moving on. Be willing to put everything on the line. You will never regret playing full tilt. You will never look back thinking you went after your desires with too much intensity. It’s time to triple down, cut off the escape plans —and go all in on you.

44 Undeniable Ways to Build Momentum, Get Off The Sidelines and 10X Your Results

Well, there you have it: some of my biggest ways to create momentum and take ownership of our lives. Because you are here to thrive and create the life of your dreams: whatever that means for you.

Remember: putting yourself out there on the path of growth will demand tremendous courage —but that’s exactly what we’re here for.

Which one connected with you? Comment, share and like this post if it resonated with you!

Tommy baker resist average

Making, Marketing and Managing: How To Own Your Day

By | Entrepreneurship, Masterclass
Reading Time: 9 minutes

Making, Marketing and Managing: How To Own Your Day

The alarm clock buzzes —you’re praying it’s not real. You wake up and the phone resembles a Christmas tree of notifications: pings, whistles, and pop-ups galore.

Hello, cortisol. You quickly check email to ensure there are no massive fires —and instantly feel overwhelmed. Another day, another challenge for you as an entrepreneur or high performer. Predictably, starting the day this way will lead to scattered results, exhaustion and a heavy dose of burnout.

But it doesn’t have to. In this post, Making, Marketing and Managing: How to Own Your Day —I’m going to share one of my favorite concepts in regards to setting your day up for fulfillment and powerful results. As a side note, I did not invent this, I originally heard this from James Altucher —but is a framework I’ve been using for years and have taught my clients.

Although this post will focus on entrepreneurs (or those aspiring to be) —it could apply to nearly everyone who wants to take control back of their time, maximize their productivity and move the needle forward in both life and business.

Before we dig in, let’s examine why this matters and the cost of not implementing it.

Cognitive Load and Early Mornings

The research is clear: willpower is highest in the morning —and so is our cognitive and physical energy. We’ve (hopefully) spent the evening recharging and recovering, as well as digesting the prior day’s experience and releasing any pressing anxiety.

Most people will feel and perform their best in the morning —which is why it’s crucial to know what to focus on. Daniel Pink’s book When is a fascinating read about the importance of aligning our most important work with our highest cognitive load. In fact, he detailed research in hospitals where one is most likely to have surgery complications in the afternoon, or the “trough” of our cognitive energy.

So, what does this mean for you and why should you care?

Too often in a world of morning routines and power hours, I’ve noticed a disturbing trend: people wasting their greatest mental and physical capacity on the least important tasks. In other words, if you’re getting fired up to check email and Instagram —you’re doing it wrong.

This is where the making, marketing, and managing system comes in. Before we dive into the specifics —let’s take a moment to define these:

Making

Making is whatever you do creatively —you could make content, brainstorm a strategic plan, a blog post, the vision for the next quarter or work on your craft. Typically, making requires the highest cognitive load of the three M’s and is done first to maximize quality output and set the tone for a fulfilled day.

For example: if you’re a writer, making may be to write 1,000 words when your energy is the highest —otherwise, it may not get done.

Marketing

Marketing, as a business owner and entrepreneur —is anything related to lead generation, traffic, attracting potential clients and guiding customers through the sales process. This is a vast world but think of activities designed to bring in current or future revenue to your business.

For example: if you’re an entrepreneur, you may spend the middle part of your day strategically planning and launching a marketing campaign.

Managing

Last, managing is the simple act of organization, processes, and systems to build the foundation for your business. It’s the busywork that isn’t urgent —but still has to be done. This includes things like email, calendar updates, invoicing, etc.

For example: as a business owner, you may spend the tail end of the day closing open loops and finishing off tasks such as email, scheduling and urgent but unimportant work.

Now —wouldn’t it make sense to start the day with the activity that not only requires the highest cognitive load but also differentiates you in the marketplace to produce quality output and results? I certainly think so.

But in coaching thousands of people, I’ve noticed a disturbing trend: they tend to scatter themselves too thin and leave the scraps for their most important work. Caught in a cycle of being busy, they have a lot to do —but don’t get the most important work done.

Predictably, this leads to a lack of results and fulfillment. It can lead to closing up shop or thinking you’re not capable. If you’re reading this…I don’t want this for you. The fact you’re here means you’re meant for something bold and powerful —and I want you to stand out in the marketplace.

Let’s dive into each of these and the best practices for how to set them up to own your day. Along the way, I’ll be sharing my personal routine(s) to give you ideas on what to do with yours.

making marketing managingEarly Morning: Making, Making, Making

Neil Gaiman delivered one of the best commencement speeches of all time in 2012 to the University of the Arts. Summed up three words, his core theme was simple —yet powerful:

Make good art.

From the speech itself, he expands:

“And remember that whatever discipline you are in, whether you are a musician or a photographer, a fine artist or a cartoonist, a writer, a dancer, a designer, whatever you do you have one thing that’s unique. You have the ability to make art. Life is sometimes hard. Things go wrong, in life and in love and in business and in friendship and in health and in all the other ways that life can go wrong. And when things get tough, this is what you should do: Make good art.”

It’s a powerful reminder of the work we do. Now, you may be saying: “Tommy…I’m not creative, nor do I make art” —both of which are untrue. If you’re an entrepreneur, you are making art every day. Maybe your art looks different than mine, or Neil’s: it doesn’t matter.

The early mornings are for making your art. Again —this is the work which is important and fulfilling, and usually not urgent. Your art could be mapping out your digital course, or create the copywriting for a sales page —or brainstorm the vision of the company for the next quarter.

For me, my making time is all about writing. Because I’ve identified it’s a skill I want to improve it, it makes my business better —and it makes me feel fulfilled and on purpose, it has to happen. Every single day.

How To Maximize Your Making Time

Making is less about the quantity of the time spent and more about the quality: your level of focus, boundaries and discipline in doing your work. This is when preparation and choosing the right environment are crucial to your success.

Here are a few ways to maximize your making time:

Prepare in advance. Set the stage for when and where you’re going to do your making work —otherwise, it won’t happen. Make it as easy as possible.

Choose the right environment. The best makers have specific environments where they do their best work. Don’t take this lightly: environment plays a huge factor in your success here.

Set a tangible metric or target. I prefer the minimum threshold target —for example, as a writer I choose 1,000 words as my target when I’m writing a book or longer form blogs and essays such as this.

Create ruthless boundaries. Last, set yourself up for success with boundaries: disconnect from the world, tell your assistant and clients you’re unavailable and don’t let any outside noise derail you.

Using this process, you’ll feel fulfilled knowing you did the most important and creatively fulfilling first and set the tone for your day.

Middle Of the Day: Marketing, Sales and Cash

With your creative work done, now you’ll shift your focus towards the marketing of your business. Ideally, this is done when your cognitive load and willpower are still high —because this will require your creativity.

Marketing is a vast field, but these are the revenue-generating, traffic-creating, trib-building actions that really move the needle to grow your business. This could be anything from mapping out your next funnel, reviewing metrics and pivoting on a campaign —or moving the sales process along.

Again, the key here is to ensure these activities are connected to either growing your exposure to people that don’t know who you are or moving those who know you into the next stage of your pipeline.

What this looks like for your business is different, but during the marketing portion of my day I may be editing a sales letter, sending out an email newsletter, reviewing paid traffic, brainstorming and implementing new campaigns or even doing a live video on Facebook to galvanize my audience.

Often, small business owners don’t focus on this until they realize they need revenue —and it’s too late. By spending chunks of focused time on marketing every day, you’ll be cultivating a crucial skill for getting your message out into the world.

As Academy guest Dean Graziosi has said: marketing is oxygen —when you don’t have it, it’s too late.

How To Maximize Your Marketing Time

You’re fired up to market, you’re ready to go —now what? It’s easy to fall into a trap of “random” marketing…which leads to random results. Here’s how to maximize your marketing time:

Review the bigger picture. Look at your targets, where you’re going this year and quarter —and ensure you’re in alignment. What are the non-negotiable marketing projects that must be done?

Break down each part of the project. Launching a new lead generation funnel can seem daunting, right? There’s the up-front work: creating ads and assets, then there’s the fulfillment piece of landing pages and copywriting and finally, the systems and infrastructure. Break each part down and attack these step by step during your marketing time.

Fastest path to cash. As an entrepreneur, you’re going to experience ebbs and flows of cash flow…on the regular. Especially when you’re starting out. One of the keys I always focus on in marketing is what I call FPC: the fastest path to cash. What can you insert during your marketing that collapses the time to getting paid, while still working on your bigger picture projects?

You know you’re doing marketing right when you’re growing your audience, your email list, the platform you’re using —and converting more people to create more revenue and sales. Simple, I know…but many people have no system and don’t dedicate portions of their day to real marketing efforts.

Now that you’ve completed your marketing phase, it’s time to finish with managing your life and business to close out a successful, productive day.

making marketing managingEnd Of the Day: Managing and Closing Open Loops

You’ve done the creative work that drives you and makes your brand, product or service unmistakable. You’ve done the marketing work to get your work out into the world and produce cash flow.

Now what? You’ll finish your day closing open loops with small to medium tasks that are urgent, yet not crucially important (unless too much time passes.) These are email, communication, meetings, social media, etc.

If you have team members, they’ve likely been doing some of this work along the way —but if not, now is your chance to close as many loops as you can and make all the decisions that tend to come with managing.

How To Maximize Your Managing Time

Even though managing comes last, there are ways to ensure you’re maximizing your time, making clear decisions —and setting yourself up for success the next day to repeat the cycle we’ve detailed above.

Chunk out your email responses. The average worker checks their email 88 times a day —leading to scattered focus and terrible results. Instead, batch this time out and commit to checking 5 times or less in your day.

Use an auto-responder during the day. No one ever built an enduring business by getting great at email. Communicate with people to set expectations —when I’m writing a book, I set up an auto-responder to let people know I won’t be responding back anytime soon.

Make quick decisions to ensure clarity. Indecision is a dreamkiller and stops momentum, even with the little things. In your managing time, make fast decisions and move on.

Set a cut-off time when done is done. Because managing can become a habit hole, set strict boundaries so you don’t bring your work home with you.

Own Your Day, Own Your Life

Here’s the truth: your ability to prioritize, create and manage your time as an entrepreneur, freelancer, small business owner or even an employee will dictate your ability to create momentum, results and financial opportunities.

Don’t take this lightly: we all have 168 hours in a week —and by using this system, you’ll get more done in less time.

Isn’t that why we’re here? When I coach and train entrepreneurs, I see this is often not the case and they’re always overwhelmed.

Personally, I often do a day’s worth of creative work, marketing efforts and managing before 2PM every day. It’s not always easy, but if you’re committed —you’ll get it done. Because the alternative is you lose momentum, you make zero progress and your dreams don’t come to life.

What did you get out of this and what are you committed to doing? Post to comments and tag me on social media!

Resources, Notes & More

Below you can find several resources mentioned or quoted directly in the post above to help deepen your understanding of the making, marketing and managing method.

James Altucher Online. Note: I couldn’t find a specific post where he mentions this, but I’m convinced I heard it from him first. https://jamesaltucher.com/

Willpower is a finite resource.
https://www.mcmaster.ca/opr/html/opr/media/main/NewsReleases/Exercisestudy.htm

Larks, owls and third birds.

When: Larks, Owls, and ‘Third Birds’

When: Hospital of Doom

When: Hospital of Doom

Neil Gaiman: Keynote Address 2012
https://www.uarts.edu/neil-gaiman-keynote-address-2012

Cal Newport, Deep Work on the Academy posdcast. Ep. 94 | Master Your Craft and Embrace Deep Work with Cal Newport

change your life

How 60 Minutes on Sunday Can Change Your Life

By | Advice, Masterclass, Writing
Reading Time: 10 minutes

NOTE: I did a Quick Hit episode on this topic, which I’ve linked above. The audio is a simpler version of the in-depth process I’m sharing below, but can be a great companion to listen to.

How 60 Minutes on Sunday Can Change Your Life

Monday morning comes around —and there are typically two types of people out there:

95% of people wake up in a fog, scattered, and putting out fires. They have no clarity on where they’re going —they simply want to make it through the day as fast as they can, so they can come back, “relax” and/or lay on the couch, binge-watching Netflix.

(Not that there’s anything inherently wrong with Netflix…but distraction is usually a feedback mechanism for a lack of clarity and purpose.)

Then, there’s the 5% of people who wake up with intention —they’ve designed their day based on a broader desire or vision. Their actions, rituals, habits, and environments support where they’re headed. There’s a peace and calm, balanced with a deliberate focus to start their week.

Now, there’s no question who is more likely to create meaningful progress in their life and business between these two. But if you’re an entrepreneur, freelancer or work for yourself in some capacity —this becomes even more important.

One of my most prized rituals which I teach all of my clients and constantly share on the podcast, here on the blog or social media is simple: If you do it right, taking 45-60 minutes on a Sunday to reflect, course correct, commit and prepare can and will change your life.

In this post, I’ll share the exact process I use and teach —as well as tools and resources to help you do the same. Because if you do, you’ll create the clarity and momentum most people wish for.

And as you know, wishing is never a strategy for success. But first, let’s get clear on why this matters in the first place.

tommy baker change your lifeWhere Will You Be One Year From Today?

Barring some type of physical catastrophe in your life —you’ll be waking up in one year. And you’re either going to be in a radically different place than where you find yourself today…

Or most likely —you’re going to be exactly where you are now, but worse. If you’re in a career that isn’t working, you’ll be worse off. If you’re finding yourself lacking momentum, you’ll be even more stuck. If you’re not making the money you want in your entrepreneurial or freelancing gigs…your bank account is bound to look the same.

The truth is: success is quite predictable, and sometimes even boringly predictable —look at someone’s mindset, behaviors, and habits and you’ll get a clear picture of where they’re likely to end up. Sure, there are outliers. But I’m not going to bank my life on unicorns, even if they’re kinda cute.

But there’s also another possibility: you wake up, and you’ve seen tremendous progress over the last year. The little decisions you made to adopt a morning routine, get clear around your goals and invest in some accountability are now paying off.

Remember: this Sunday routine, like anything else —can seem insignificant in the moment. Because this Sunday, if you do it or you don’t, you likely won’t see monumental change. But if you take this practice and compound it over a full year, you can be living a radically different life. You could have finally achieved the momentum you wanted, made the extra $20,000 you dreamed of —launched the platform or written your first book.

Like I said earlier, during the thousands of hours I’ve spent in the trenches obsessing over peak performance, human behavior change and results —the Sunday ritual came up time and time again.

Now let’s explore exactly what you’ll be doing on Sundays to maximize your success and never look back.

tommy baker change your liifeStep 1: Reflection

When was the last time you pushed the pause button on the freight train of your life and asked some deep questions, such as:

Am I on the right path, and do I know where I’m going?

What is my level of excitement and enthusiasm for life?

Why am I doing this all for anyway —what’s my bigger why?

Now, here’s what I’ve known to be true: we all ask these questions, but rarely create the necessary container to answer them. Meaning: we may contemplate these riding high above the clouds at 37,000 feet, but then we check our phones or fall asleep.

We may have a moment after a workout where we tap into something deeper —and then start our workday. Put simply: because we live in a shallow, caffeinated, non-stop stimulus world —true reflection is rare.

So the first step of your Sunday Reflection protocol is all about reflection —and taking the time to check in with yourself by asking yourself the following questions:

What was your biggest win(s) of the last week and how did you make them happen?

The first part of the reflection process of Sunday Reflection is about one thing: celebrating your wins. Because too often, we either conveniently forget the places we won, or choose to focus on what isn’t working. I don’t care how challenging, hard and scattered the last week was: there are wins in there, and plenty of them. It’s not about the magnitude of the wins, this is about celebrating yourself.

Once you’ve identified at least three wins, take a moment to de-construct how you made that happen. Think of how’d you teach someone else the principles and tools you used to bring it to life.

For example:

My biggest win this week was making a decision on my next project —and completing the research phase.

Deconstruction:

How I made this win happen was by setting boundaries and taking focused action —even with a busy week, I created the time by planning and saying “no” to other opportunities.

Or, let’s use another example:

My biggest win this week was connecting with my significant other and kids with an amazing date night experience where we laughed and were all fully present.

Deconstruction:

How I made this happen and the lesson I’d teach others is: if you don’t schedule something in, it probably won’t happen. I’d noticed we hadn’t done a proper date night in months, because we were “busy.” By planning it out in advance, I made it happen and it was incredible.

By doing this, you’re not only putting your focus on what’s working (which as we stated earlier, is rare), but you’re teaching yourself how you made it happen. This re-wires your neural circuitry in real time and will help you replicate these results in the future. This is the path to self-mastery where you build on your successes time and time again.

Now, it’s time to move on to the second key question:

What was your biggest challenge(es) of the last week and what did you learn through them?

Once we’ve celebrated your wins and de-constructed how you brought them to life —it’s time to identify your biggest challenge. I usually keep this to the one big stressor or adversity experienced during the week.

Often, we don’t face our challenges and take the proper time to reflect on them —missing out on valuable lessons and growth. Often, the act of releasing our challenges on paper (or digitally, if you prefer) means they lose their emotional charge on us. In fact, research has proven

The same process applies to the celebration phase, but now you will identify the challenge and de-construct the lesson and perspective it provided.

For example:

My biggest challenge this past week was not securing new revenue or clients in my business and feeling financial scarcity and stress.

Lesson:

Don’t focus on what’s not working. Most of the week I kept checking client proposals, and there was nothing there. I felt depleted and lost my confidence by placing my attention in the wrong places. Because of this, I didn’t make any new proposals or finish the marketing plan.

Or, another example:

My biggest challenge this past week was only doing my morning ritual two out of the seven days. I felt stressed and the kids were sick —and I reverted back to old habits.

Lesson:

Simplify the routine when there’s less time, and/or wake up 20 minutes earlier. I was able to see the contrast of when I do the routine, and when I don’t. I need this “me” time.

Can you recognize the power of reflection after reading the above? This is how you supercharge your learning and use your wins and challenges as catalysts to faster growth.

Lastly, the key here is to completely own your win(s) regardless of their size and scope —and do the same for your challenges. But instead of judging yourself for the challenges, seek the lesson they taught you.

Because now you’re wiser for them and have the ability to make a new choice.

Step 2: Course Correction

The second step of how 60 minutes on a Sunday can change your life is about course correction. Because often what I’ve noticed is after we set our targets and goals —we rarely take time to ask some crucial questions:

Given where I am today, am I still on the right trajectory?

Am I behind, on or ahead of schedule with my targets?

What is something that is working that I can double down on, or something I must delete?

There are two parts to course correction. One, you must know where you’re going —personally, I break this up into my North Star vision (you can learn more about that here) and current quarterly targets based on the vision.

For example, if my goal was to bring in $100K of revenue in my business this quarter and I’m 45 days in and sitting at $25K —I may need to course correct to ensure I get where I’m going.

tommy baker leap of your lifeStep 3: New Commitments

Once we’ve done the first two steps, it’s time to look forward to the upcoming week —and create our new commitments. Notice the word choice here: this is not a hope, a wish or something you’re merely interested in:

This is a commitment, and there needs to be a powerful intention to bring this to life. The system I teach is based on doing this same process with countless mentors of mine —as well as leading my own programs.

Diving our lives into 4 areas, we ask a simple question:

What am I committed to this week in regards to my business and career?
What am I committed to this week in regards to my relationships and connection?
What am I committed to this week in regards to my physical vitality and health?
What am I committed to this week in regards to my spiritual practice and growth?

The key with these, as you’ve likely heard with most goal setting is to ensure it’s specific, and connected to your quarterly (and yearly) targets.

Here are some examples:

What am I committed to this week in regards to my business and career?

I am committed to reviewing our marketing and crafting the new plan.

I am committed to making 50 sales calls and follow-ups to potential clients.

I am committed to recording 3 podcast episodes and releasing one blog post.

Business is easy, so let’s show an example of the spiritual side of things (however you may define this):

I am committed to 10 minutes of daily meditation and reading 10 pages a day.

I am committed to one floating tank session (sensory deprivation).

I am committed to journaling every single evening about my wins of the day.

Once you’ve identified your commitments for each bucket of life, you should have a clear vision for the week. You know what you’re going to be creating, and this should fill up a decent chunk of your week. Because now, you’re part of the 5% who have clarity around their priorities, have identified specific behaviors in line with those —and have put pen to paper (and paper to the calendar, as we’ll do here in a moment).

Now it’s time for the next step: daily integration.

Step 4: Integration

The last step of this process is simple: integration. What I mean by integration is ensuring all the work you’ve done is going to turn into the real world, tangible behaviors.

The version of integration I teach and my clients use is ensuring all of the above goes into their weekly calendar. I know this is where most people stop reading, but what doesn’t get scheduled, doesn’t get done. At least not long term: and if you’ve never used a calendar, this will be painful.

But it’s also going to be worth it. Because when you prioritize every part of your life, you don’t have space for the clutter. You don’t have space, time or energy left for gossip, mindless information, useless meetings or idle time where you’re left anxious, scattered and stressed.

Here’s an example of mine:

Don’t get stressed: because within this calendar, I have plenty of time to recharge. The yellow block above in the afternoon is called afternoon white space: no one can schedule me in here, and I get to do what I please (benefit #111 of being an entrepreneur.)

What I do after I’ve done all of this is add the little things that aren’t priorities, but still have to be done: email stuff, social media, checking in with my team and other efforts.

How 60 Minutes on Sunday Can Change Your Life

Every single mentor I’ve ever learned from directly or from afar has created the space for reflection. They all create a ‘bookmark’ to their week —and it happens on Sundays.

Whether it was Robin Sharma, Brendon Burchard, Dr. John Demartini or countless others —this is a life-changing practice. While we covered a ton of ground here, what I’ve found to work best is spend the next 66 days (the time it takes to build your habit) with your Sunday Reflection using a specific system and then start to make it your own.

Below, I’ve listed some tools and resources that help me with my reflection, as well as some research I used to bring this post to life.

I’d love to hear how it goes in the comments or if you have any questions about how to maximize your time and harness the power of this Sunday practice.

Pre-Order The Leap Of Your Life!

tommy baker leap of your lifeIt’s time, it’s time…it’s time. There’s a bold decision you’ve been waiting to make —one that will change your life. Maybe it’s quitting the job that’s eating you up inside, asking him or her out, launching your own platform or taking the risk calling you.

But you’re waiting, and every day that passes is a missed opportunity.

My latest book, The Leap Of Your Life is designed to help you identify the bold decision, execute now and ensure you don’t wake up years down the line wondering what could have been.

Learn more here, or order on Amazon, Barnes & Noble or support your local independent bookstore.

 

60 Minutes Can Change Your Life Research and Notes

  • Journaling about stressful events: effects of cognitive processing and emotional expression. “This study indicates that journaling about a personally experienced stressful or traumatic event may facilitate positive growth from the event.”
  • Study focuses on strategies for achieving goals and resolutions, including the power of sharing your goals with others for a 70 percent increase in results.
  • Cal Newport Blog: Deep Habits: Plan Your Week in Advance. 
  • Brendon Burchard, High-Performance Planner. One of my favorite tools that has a simplified version of the above and I always do both.
  • The 1% Rule. In this book, I also write about the Sunday Reflection process, why it matters and how to connect all the dots to reserve engineer your success.

The 5 Myths Of Clarity (Holding You Back)

By | Advice, Entrepreneurship
Reading Time: 4 minutes

The 5 Myths Of Clarity (Holding You Back)

I found myself in yet another conversation with someone about what they’re being held back by, and they told me in desperation:

“Tommy…if I only knew what to doI’d be on fire and making all my dreams come true.”

And while it sounded great on paper, I told them the truth:

“That’s a brilliant excuse, one I’ve used personally —but it’s not true.”

In the personal development, growth, and seven-easy-steps-to-success world, I’m noticing an unhealthy obsession and reliance on clarity.

And I understand I speak of clarity all the time too —on the Resist Average Academy podcast, my books and endless social media posts.

But I’m tired of people using lack of clarity as an excuse to not get started and to sit on the sidelines.

I’ve compiled these myths into what I call the 5 Myths Of Clarity most people use as a convenient excuse to stay stuck…

….and not do the tough and messy work required to face themselves every day and move their life and business forward.

Don’t let these hold you back from creating incredible results this year and in 2019.

Let’s dig in and release them once and for all.

Myth 1: Clarity Is a Destination

The number one clarity myth is the belief that clarity is an end-all, be-all destination. This couldn’t be further from the truth, and yet it’s so common to believe.

Because believing this myth places tremendous pressure on achieving clarity —and people will spend years or decades searching for it.

They may spend time in Himalayan ashrams, or be on an endless loop of information binging their favorite personal development guru and still never find it.

Why?

Because clarity is a process and evolution based on your growth.

Your clarity and mine will change based on who we are today, tomorrow and during the rest of our experience in this game called life.

Release the pressure, and instead —fall in love with the daily pursuit of clarity. Understand clarity increases with capacity, meaning you’ll achieve more clarity as you grow and experience results in life.

(This is why the homeless person on the street doesn’t create vision boards —the clarity they need is how to get their next sandwich.)

Myth 2: Clarity Is Needed to Get Started

“Once I know what to do, I’ll start.”

“I need some more information and planning.”

“Next year once I have my certification, I’ll launch.”

While some clarity is important to start —most people think they need all the answers today. Again, this keeps countless people on the sidelines of life and business, waiting for clarity to get started.

This becomes an endless cycle of wanting to start, getting overwhelmed and then repeating the pattern over and over until you give up.

Here’s the deal: while some clarity is important to get started, it’s overrated.

Because when you execute, you’ll find much more clarity than you ever would thinking and pondering for 6 months.

Myth 3: You Need Clarity On The “How”

I wrote about this deeply in The 1% Rule, and I said the “how” is where dreams go to die.

So often, I’ll be in a client session or having a conversation with someone and I notice how inspired they get about their vision (the what) and their purpose behind doing it (the why.)

But then, I slowly see their body language start to change —and that’s when I know they’re thinking about the gap.

The gap, or the “how” —is connecting the dots between the vision and the messy middle.

But contrary to what most people believe, you don’t need to have clarity around the “how.”

Because when you’re crystal clear on the what, and the why —the how starts to reveal itself.

The only clarity you need is on your first few steps to get started. I’m literally talking about those first 3 action steps you can do this week, and the following 3 you can do the week after.

Everything else becomes a chance to be riddled with fear.

Myth 4: No Such Thing as Having Too Much Clarity

For some people, having too much clarity can actually create so much pressure —they do nothing.

I know, I know…it sounds weird and you’re probably thinking:

“What!? How can too much clarity be a bad thing?”

Let me explain with a personal example. Once every 6 months, I sit back and nerd out with a marker in hand —and put my entire business and life on a massive whiteboard.

(I do this with my clients, too.)

This past year when I completed it —I took a step back and thought to myself:

“Wow….this is amazing. But if you showed me this a year ago, I’d be overwhelmed.”

The lesson is simple: while clarity can be amazing, too much can send people into paralysis by analysis or complete and total shutdown.

Furthermore, as we mentioned above —this constant pursuit of clarity can become an avoidance mechanism for doing what really matters: getting started.

Myth 5: Clarity Guarantees Massive Results

Once you have clarity in life and business —you’re going to make it rain, Oprah’s going to be calling your cell phone and you’ll be on TV, right?

Good luck with that.

While clarity can be a powerful pre-cursor to massive results, it doesn’t guarantee anything.

The truth is lots of people have clarity that they’re on the path to lung cancer if they keep smoking and yet choose to do nothing.

It is my belief most people know what to do next, yet are riddled by fear and lack the courage to take the next step in their lives.

So, remember: clarity is a launchpad, but it’s what you do after that determines your (real) success.

Now, What?

So, there you have it —I wanted to share these with you in the hopes you don’t get stuck thinking you need all the clarity in the world.

These are some of the most common themes I see holding people back from actually having clarity, and most importantly:

Doing something with that clarity—what I call integration.

(This is why I created The Integration Experience audio training, which you can download for free on the front page of the site.)

As we wrap up another year, take the time and energy to get clear —but don’t let yourself fall into one of these myths and instead use your clarity to integrate every area of your life for 2019.

I’d love to hear from you on these myths of clarity in comments and if you have anything to add or share, post below and share please!

17 Reasons Why You’re Afraid To Invest In Yourself

By | Advice, Entrepreneurship, Lists
Reading Time: 5 minutes

17 Reasons Why You’re Afraid To Invest In Yourself

I still remember the moment. I’d gone on an intensive training on a whim, and my world had been ripped open.

And then they offered me the yearlong program —I was all in.

Except for one problem: the ticket price was $20,000.

Shit.

I had no frame of reference for this, and I had $757 in my checking account —and still hadn’t paid rent.

And yet, I was being called to do it.

The decision didn’t make any sense, I committed and doubled down.

It was one of the most powerful moments of my life and it had very little to do with the program.

(Although that was awesome, too.)

It had to do with the fact that I was telling myself I was worth that kind of cash.

Since then, I’ve invested over $200,000 in programs, coaches, seminars, live events and more.

The truth is simple: I would not be who I am today without investing in myself.

Here are 17 reasons you’re afraid to invest in yourself, and why it’s keeping you stuck.

1. You don’t believe you’re worth it.

Plain and simple: before that moment, I didn’t believe I was worth it. Putting that amount of money down was liberating: I chose myself, and I backed up my belief with cash.

There is no better way to declare you’re worth it.

2. You don’t trust yourself.

Often, once we trust someone else to assist us in our goals —we must be able to trust ourselves. Trust ourselves to follow through, get uncomfortable and grow.

3. You’re not truly ready.

Until you invest in yourself, you’re not truly ready. I’m not saying it has to be $20K, but if you aren’t willing to invest…

It’s simply not important enough for you.

4. You’re waiting to “have the money.”

This is the most common excuse I hear, and I’ve used it too. And yet: not having the money is exactly why you should invest in yourself.

What you’ve been doing is clearly not working. I recognized this, and knew I had to write a new financial story.

PRO TIP: Making the same decisions will lead to the same results. 

 

5. You love dreaming, but not doing.

In a hyped up, motivational YouTube world —information is cheap.

And it’s free.

People love consuming free information and dreaming about their business, but they don’t love what comes after: the hard work.

6. You don’t want to be on the hook.

Once you invest in yourself, your dreams are on the line. You’re on the hook. There is nowhere to run. Nowhere to hide, and your excuses are no longer valid.

For many, this can be daunting.

7. You’re not willing to be resourceful.

If it’s important enough, we can all find the money. We can make it work somehow, someway.

But most people would rather spend the money on a leather jacket or Cancun vacation.

As awesome as those are, they won’t transform your life.

8. You want to stay the same.

Sounds crazy, right? Wrong. Most people want to stay the same. They fear stepping into their power.

Marianne Williamson said it best:

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our Light, not our Darkness, that most frightens us.”

9. Your dreams haven’t become non-negotiable.

I was talking to JJ Virgin the other day, and she told me about the time she invested in a $100,000 mastermind.

She didn’t even know what it was, and had no means to do it: and yet, she ran to the back of the room, signed up and it changed her life forever.

Why? Her dreams were non-negotiable. They were binary. There was no chance they wouldn’t happen.

PRO TIP: Take yourself five years down the line. What is the cost of staying the same?

 

10. You’re letting fear win.

You’re afraid of putting money down and not taking action.
You’re afraid of declaring your dreams to someone else.
You’re afraid of being held accountable to your vision.
You’re afraid of achieving success and changing your life.

These fears are always out there.

11. You’re waiting for the “right” time.

So often, I’ll have discussions with people out one of my programs, and they’ll say the timing isn’t right.

Here’s the deal: the timing will never be right, you make it right.

Life won’t get less busy, the kids won’t be less intense, your bills aren’t going to disappear.

12. You’re not ready to be challenged.

The best coaching is a heavy mix of support and challenge. I push my clients and I tell them the truth: I point out where they’re playing small and listening to the bullshit voices in their head.

And I expect the same when I invest in myself. We all have blind spots, and I want people to show me mine.

13. You want to roll solo.

Good luck with this one. Can you do it? Maybe. But it may take 8 years, instead of 2.

I don’t know about you, but I’m not willing to pay the heavy burden of opportunity cost.

14. You’re not being honest with yourself.

We’re masters at not looking in the mirror. Often, I’ll speak to potential clients and they’ll sugarcoat their problems.

This lack of honesty serves a purpose: it makes them avoid making powerful decisions to transform.

Without getting radically honest, you won’t feel compelled to change and will continue to slide into mediocrity.

 

PRO TIP: Take honest inventory of how your circumstances are impacting every part of your life.

15. You’re entitled and want it free.

This is a charged word, but it’s true: people feel they deserve free coaching, mentoring and time from others.

A few months back, I received a message from someone who wanted two hours of my time.

I quoted them $750, and they came back with a rude message —because they “knew” me, they wanted it free (or discounted.)

What they fail to recognize is they wouldn’t do anything with free advice.

16. You want to keep playing small.

Investing in yourself is a bold declaration of trust, faith and belief in who you are and what you’re creating.

But it’s also a shift from playing small to playing much bigger —and not everyone is ready to play big.

17. You have a bad relationship with money.

We all have stories and beliefs around money —but people who avoid investing in themselves have a scarcity mindset.

They don’t understand money is energy, and energy is what makes this planet go round.

They don’t get that the same energy they invested is the energy that will come back to them 5 times over.

One Can and Will Change You

When I came home from the seminar, I was a changed person.

But I was also scared and nervous.

Six weeks after investing the $20,000 I didn’t have —we launched a new program in my fitness business.

We made $50,000 in one day.

If you had told me this would happen before, I’d call you insane, crazy and delusional.

And there is the beautiful lesson: investing in yourself is the fastest path to transformation and creating a radically different life.

Which one of these resonated with you? I’d love to hear it.

19 Simple Ways To Find More Time (Even If You Feel Slammed)

By | Advice, Lists
Reading Time: 5 minutes

19 Simple Ways To Find More Time (Even If You Feel Slammed)

“I don’t have enough time.”

Really?

I sat there with a client and part of what I do is challenge people —to think bolder, and bigger.

For the next 25 minutes, we took inventory of all the places they were spreading their time across…

…and realized that whenever we tell ourselves we don’t have enough time, what it really means is:

I’m not clear around my priorities.
I’m not committed enough to my vision.
I care more about instant gratification than making my dreams come true.

Because, often —we find the 62 minutes scrolling on Instagram, the 1.5 hours spend listening to sports radio, the 17 minutes getting caught up on YouTube.

And there’s nothing wrong with that.

But my original mentor, Dr. John Demartini taught me a powerful lesson:

If you don’t fill your day with high priority action steps, you’re going to fill them with things that don’t matter.

Here are 19 ways to create more time, achieve more clarity and ensure you’re focusing on what really matters:

1. Create a life philosophy. When you live by a philosophy, you know exactly what to say YES to or what to say NO to.

This is a key to all high performers and high achievers. Start with one sentence to define who you are and what you stand for.

2. Identify your priorities. I love doing this in quarterly increments — and identifying the top priorities for the upcoming quarter to make quick decisions.

What are your non-negotiable pillars this quarter? These are the do-or-die activities and action steps that must be done, no matter what.

3. If it’s not a HELL YES, it’s a HELL NO! You’ve heard this before, but overcommitting to things you don’t want to do is a crusher.

You always know when you don’t want to do something. You say yes for approval, or because you feel guilty saying no.

James Altucher wrote a book about this, called The Power Of No. Once you know your priorities, saying no becomes much easier.

Another way to make better decisions is to imagine the commitment was happening tomorrow.

Would you still say yes?

PRO TIP: If you were making your dream income, would you still say yes?

4. Create time. Yes, you can expand and create time by using practices such as meditation, walking in nature and sensory deprivation.

Time is an illusion. Remember this —often, I’ll coach my clients to spend more time in meditation and they’ll say that’s impossible.

But once they engage in the practice, they realize how presence creates more time in their day.

5. Delete 25% of your calendar and tasks for this week. You can do it, and you know it.

Now, don’t wait. This is a weekly practice for me, and there’s always something we can discard. Creating space is always the first step towards clarity,

6. Make faster decisions. We ‘lose’ so much time going back and forth with decisions — even small ones.

Leaders make fast decisions. Even when choosing what to eat, or what hotel to book on your trip —decision fatigue is real.

Choose something, and figure out the details later.

7. Start your day on Airplane mode. Do all of my lists have this? Pretty much, and for a reason: you’ll be more calm, and present.

My number one instant ‘hack’ for clarity, no matter who you are. You don’t need to check email, Instagram or your texts. This is a surefire way to start your day on someone else’s terms.

PRO TIP: Start your first 30 minutes for yourself. Watch what happens.

8. Identify your daily big rock. I use this in my programs, where we identify the ONE THING that is not urgent, yet crucial to moving the needle forward. Do this before anything else.

What is your one thing? This book by Gary Keller and Jay Papasan changed the game for me and countless people.

This is not email, it’s not social media, or customer service.

It’s the one thing that creates a domino effect with everything else you do.

9. Plan your week, every week. Sit down on a Sunday, put pen to paper — and craft your week with clarity.

The amateur skips this, and wakes up Monday with no plan, no priorities and simply “winging it.”

(I’ve tried that, trust me.)

Instead, spend 25-40 minutes planning your week and you’ll never be the same.

10. Take inventory. Most won’t do this because they’ll realize they’re spending 75 minutes a day scrolling IG, another 90 minutes listening to sports gossip and then watching a TV show.

Why do massive brands close shop for a day and take inventory? Because knowing where you are matters. This is the same for our lives: take inventory of every area of your life and split it up into two buckets:

What’s serving you and what’s not serving you.

11. Create a new story. “I don’t have enough time” is scarcity driven. For example: I create time for the priorities in my life that are connected with my vision.

Examine your language with time, we all do this. Often, I feel overwhelmed with communication from texts and emails.

I always make sure to shift my language from being a victim of time to being a master of time and in control.

12. Track your usage. Moment for your iPhone will scare the shit out of you, and RescueTime will track your internet behaviors. If you don’t track, you can’t improve.

Track, track, track. I’ve sent RescueTime to hundreds of entrepreneurs.

Few use it, because they’re now on the hook and can see how much time they’re wasting on social media.

(It’s not pretty.)

13. Fill your day with high priority, intentional items. You won’t have any space left for the time vampires.

Show me a blank calendar, and I’ll show you a lot of wasted time and energy. When you fill your day with what truly matters, the non-essential fades away.

14. Delegate, automate, streamline and delete. Every single week, find stuff to release off your plate.

“But I don’t have a team, Tommy.” Cool story. There has never been access to cheap labor online who can do the stuff you don’t like doing for $10-$20 an hour.

PRO TIP: If you value your time, then you become a master at delegation.

15. Read Seneca, On The Shortness Of Life. This will wake you up to live with deeper urgency and purpose.

This text will change your life, if you let it. I read it once per quarter and it becomes required reading if you want to work with me.

16. Release the pressure of communication. You don’t have to respond to every single email within the hour…let go.

This is getting out of hand. There’s an unwritten rule that if we don’t respond to someone within a couple days, that something is wrong.

Let go of this pressure. I’ve recently added an autoresponder that tells people when they’re going to hear from me (if at all.)

17. Breathe. Even 5 deep breaths with a box breathing style will relax you.

Slow down. Especially when life feels stressful or you’re having one of those days.

18. Add ‘whitespace’ to your calendar. These are periods where you’re free to do anything — but they’re on the calendar.

For me, every single day from 3:30-5:30 is my white space. My day starts at 4:00AM on most days, and this is my time to recharge

You can’t book a podcast with me and my assistant won’t put any phone calls during that time.

What do I do? Anything. Grab a massage, take a walk in nature, nap (whoa, you nap!?) or read a great book.

19. Protect your prime time. For most, this is the morning period — and getting up 45 minutes earlier means 5+ hours of extra time for your week.

We all have a ‘prime’ time, and for many it’s the morning. Even if you committed to 45 minutes, you could truly create something special in 6 months.

Pick one and watch what happens.

No matter how busy you believe you are, there are small action steps you can take to add more time to your day.

Pick one of the above and implement it today (and tomorrow…and the next day.)

Which one did you pick, and why? I’d love to hear it in comments.

the 1% rule tommy baker

The 1% Rule: How to Fall in Love with the Process and Achieve Your Wildest Dreams

By | Advice, Writing
Reading Time: 5 minutes

The 1% Rule: How to Fall in Love with the Process and Achieve Your Wildest Dreams

the 1% ruleIt’s time.

The 1% Rule, my brand new book is officially out and I couldn’t be more excited to share this with you.

I wrote this for you:

For the person out there who is sick and tired of spinning their wheels.
For the person who has set big goals and visions and nothing ever changed.
For the person who feels overwhelmed with the noise and has lost confidence.

The honest truth is:

The 1% Rule is the book I wish I had.

Because I’ve been where you’ve been —and needed a way out.

Fast.

I Tried Everything, and Felt Stuck

For years, I’d immerse myself in all types of powerful content. I’d go to seminars. I’d spend big money I didn’t have to learn from the world’s best.

And while each of those experiences served me deeply —I’d come home after being drenched in inspiration and nothing would change.

Except my bank account was dented and I’d start to blame myself for not achieving the results I’d been promised.

The results I knew I could create.
The results I knew were within me.
The results I dreamed all day about.

Has this ever happened to you?

Here’s what I learned after all of these years:

Setting a grand, inspiring and emotional vision is only step one.

I know it sounds obvious —but none of these programs or seminars ever taught me how to reverse engineer the process of success.

In other words, I was never taught how to close the gap between where I am today and where I believed I could go.

So I created my own system, and The 1% Rule: How to Fall in Love with the Process and Achieve Your Wildest Dreams is the system.

The system to help you get your power back, and your belief that you can do it too —regardless of what has happened in the past.

Because here’s what I know: every time you and I set a goal, target or outcome and don’t move towards it —we start to lose a fraction of our belief in ourselves.

Until one day it’s all gone and we become jaded, scattered or simply give up and give in.

Not here, not you.

Now that the book is officially out on Amazon or Audible —I wanted to share the official introduction with you.

The 1% Rule

Our current system isn’t working.

Specifically, our system for setting goals and staying motivated enough to not only see them to completion, but consistently break through new levels of achievement and fulfillment.

Over the course of the last half decade, I’ve immersed myself in answering a few basic questions and have gone down the rabbit hole to explore these answers.

These questions are simple, yet incredibly complex at the same time.

They include:

Why do some people achieve massive success in everything they do, while others can’t get out of their own way?

What separates those who get excited and inspired for a season, a quarter, a month or a week, and those who are consistently on fire?

What are the core principles, mindsets, habits, and rituals of those who execute ruthlessly, and those who sit on the sidelines pondering?

This led me on a personal quest of self-discovery and growth as I traveled the world to learn from the best. It led me to invest hundreds of thousands of dollars in seminars, programs, courses, and mentors. It led me to launching my own content platform, podcast, and coaching and consulting business, and to writing my first book and leading my own intensive experiences.

Nothing was off limits. Instead of pursuing the answers to these questions in one context, I attacked them from all angles. Sometimes, it’d be in the realm of physical health and pushing my body to its limits. Another time it would be a deep spiritual retreat or a transformational experience. Many would be in the context of entrepreneurship and the principles of wealth production.

My thirst for this knowledge was unquenchable.

During this time, I started to uncover the answers to the questions I’d asked for so long. I also started to connect the dots between seemingly unrelated contexts. It all finally started to make sense.

Most importantly, I started to experience this shift in my own life, letting go of the old patterns of thinking and doing I’d created in order to step into new realities and experiences.

This led me to a powerful realization:

Nothing separates you and me from those whom we admire and look up to at the top of the mountain—we’re one and the same.

The only difference is the way they define and perceive success, their level of clarity around goal setting, and their associated behaviors and habits. I also realized there were crucial yet common myths we had to let go of in order to step into a place of powerful execution. Once we were able to adopt these new patterns, we too would become unstoppable.

These insights and realizations, discovered through a decade-long journey of both research and experiential training, led to the creation of the book you’re reading now.

My first book, UnResolution, was about dropping the mindset of waiting to achieve our goals, specifically the New Year’s myth. This new book is about a lifelong mindset that allows for incredible achievement and a deep-rooted fulfillment pertaining to the basic human desire of wanting to be better today than yesterday.

The 1% Rule was born from watching so many great people with amazing intentions never move the needle long enough to produce results. Ultimately, they would give up on their dreams, go back to their corporate offices, retreat on their health goals, disengage in their relationships, and cease all momentum.

Their dreams would become a distant memory as time passed. They’d stay stuck for years on end, feeling worse as each birthday passed until they ultimately gave up and decided they were destined to stay the same.

If this sounds familiar, don’t fret. No matter how out of touch you feel, there’s now a better way for you. The principles in this book are proven and tested on thousands of people from all life experiences and with varying desires, but with one core theme:

They want to close the gap between where they are today and where they envision they’re able to go.

If you want to do the same, this is your manifesto. If you’re here, I’ll assume this is not your first rodeo reading books like this—and I’m humbled. My mission is to give you a new perspective, release the immense pressure you’ve put on yourself, and give you a system you can use for the next year or decade, or for the rest of your life.

Your time is now because there is no such thing as “perfect timing.” If you’re reading this, it’s for a reason—and we have no time to waste.

The 1% Rule Book Trailer

Watch the official trailer of The 1% Rule below!

The 1% Rule Reviews

It’s been absolutely incredible to read the reviews about The 1% Rule, and I wanted to share some with you.

I am on a journey at the moment and am struggling to stay in track. This book helped me decide to take time out of my busy day this week and work on core outcomes, core processes and 1% processes. It inspired me to spend nearly two hours working on these things alone and I feel closer to bridging that gap between where I am at the moment and my original 6 month(now 4 month vision) because of it. Thank you Tommy Baker. – A Cahill

The best book I’ve read in a long time! The problem with most “self-help” books is that they contains a ton of great thoughts and theories without any actionable steps to take now. Not the case with this book. Tommy Baker does an excellent job at getting to the core of the problems, instilling motivation, and then giving action steps that can be taken right now to move forward and make progress. I highly recommend this book for anyone considering it. – Matt Olsen

This book delivers great tools both for personal development, business management and entrepreneurship. Very well written, focused and easy to understand, it is totally a “hands-on book” from the first chapter up to the last one. Don’t expect the ultra-fast get rich / get famous schemes. However, along the book there are many quick wins that, when used, will change your life immediately. – M Alcantara

Tommy Baker is my new favorite author and this is my new favorite book! I have implemented some of his suggestions (Pomodoro Technique), and see the difference in my daily routine already. I have no doubt that my business will look completely different in 90 Days. -Julie S

The 1% Rule Quotes & Links

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the 1% rule tommy baker

 

 

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