Tag

Habits Archives – Resist Average Academy

Tommy baker resist average

Making, Marketing and Managing: How To Own Your Day

By | Entrepreneurship, Masterclass
Reading Time: 9 minutes

Making, Marketing and Managing: How To Own Your Day

The alarm clock buzzes —you’re praying it’s not real. You wake up and the phone resembles a Christmas tree of notifications: pings, whistles, and pop-ups galore.

Hello, cortisol. You quickly check email to ensure there are no massive fires —and instantly feel overwhelmed. Another day, another challenge for you as an entrepreneur or high performer. Predictably, starting the day this way will lead to scattered results, exhaustion and a heavy dose of burnout.

But it doesn’t have to. In this post, Making, Marketing and Managing: How to Own Your Day —I’m going to share one of my favorite concepts in regards to setting your day up for fulfillment and powerful results. As a side note, I did not invent this, I originally heard this from James Altucher —but is a framework I’ve been using for years and have taught my clients.

Although this post will focus on entrepreneurs (or those aspiring to be) —it could apply to nearly everyone who wants to take control back of their time, maximize their productivity and move the needle forward in both life and business.

Before we dig in, let’s examine why this matters and the cost of not implementing it.

Cognitive Load and Early Mornings

The research is clear: willpower is highest in the morning —and so is our cognitive and physical energy. We’ve (hopefully) spent the evening recharging and recovering, as well as digesting the prior day’s experience and releasing any pressing anxiety.

Most people will feel and perform their best in the morning —which is why it’s crucial to know what to focus on. Daniel Pink’s book When is a fascinating read about the importance of aligning our most important work with our highest cognitive load. In fact, he detailed research in hospitals where one is most likely to have surgery complications in the afternoon, or the “trough” of our cognitive energy.

So, what does this mean for you and why should you care?

Too often in a world of morning routines and power hours, I’ve noticed a disturbing trend: people wasting their greatest mental and physical capacity on the least important tasks. In other words, if you’re getting fired up to check email and Instagram —you’re doing it wrong.

This is where the making, marketing, and managing system comes in. Before we dive into the specifics —let’s take a moment to define these:

Making

Making is whatever you do creatively —you could make content, brainstorm a strategic plan, a blog post, the vision for the next quarter or work on your craft. Typically, making requires the highest cognitive load of the three M’s and is done first to maximize quality output and set the tone for a fulfilled day.

For example: if you’re a writer, making may be to write 1,000 words when your energy is the highest —otherwise, it may not get done.

Marketing

Marketing, as a business owner and entrepreneur —is anything related to lead generation, traffic, attracting potential clients and guiding customers through the sales process. This is a vast world but think of activities designed to bring in current or future revenue to your business.

For example: if you’re an entrepreneur, you may spend the middle part of your day strategically planning and launching a marketing campaign.

Managing

Last, managing is the simple act of organization, processes, and systems to build the foundation for your business. It’s the busywork that isn’t urgent —but still has to be done. This includes things like email, calendar updates, invoicing, etc.

For example: as a business owner, you may spend the tail end of the day closing open loops and finishing off tasks such as email, scheduling and urgent but unimportant work.

Now —wouldn’t it make sense to start the day with the activity that not only requires the highest cognitive load but also differentiates you in the marketplace to produce quality output and results? I certainly think so.

But in coaching thousands of people, I’ve noticed a disturbing trend: they tend to scatter themselves too thin and leave the scraps for their most important work. Caught in a cycle of being busy, they have a lot to do —but don’t get the most important work done.

Predictably, this leads to a lack of results and fulfillment. It can lead to closing up shop or thinking you’re not capable. If you’re reading this…I don’t want this for you. The fact you’re here means you’re meant for something bold and powerful —and I want you to stand out in the marketplace.

Let’s dive into each of these and the best practices for how to set them up to own your day. Along the way, I’ll be sharing my personal routine(s) to give you ideas on what to do with yours.

making marketing managingEarly Morning: Making, Making, Making

Neil Gaiman delivered one of the best commencement speeches of all time in 2012 to the University of the Arts. Summed up three words, his core theme was simple —yet powerful:

Make good art.

From the speech itself, he expands:

“And remember that whatever discipline you are in, whether you are a musician or a photographer, a fine artist or a cartoonist, a writer, a dancer, a designer, whatever you do you have one thing that’s unique. You have the ability to make art. Life is sometimes hard. Things go wrong, in life and in love and in business and in friendship and in health and in all the other ways that life can go wrong. And when things get tough, this is what you should do: Make good art.”

It’s a powerful reminder of the work we do. Now, you may be saying: “Tommy…I’m not creative, nor do I make art” —both of which are untrue. If you’re an entrepreneur, you are making art every day. Maybe your art looks different than mine, or Neil’s: it doesn’t matter.

The early mornings are for making your art. Again —this is the work which is important and fulfilling, and usually not urgent. Your art could be mapping out your digital course, or create the copywriting for a sales page —or brainstorm the vision of the company for the next quarter.

For me, my making time is all about writing. Because I’ve identified it’s a skill I want to improve it, it makes my business better —and it makes me feel fulfilled and on purpose, it has to happen. Every single day.

How To Maximize Your Making Time

Making is less about the quantity of the time spent and more about the quality: your level of focus, boundaries and discipline in doing your work. This is when preparation and choosing the right environment are crucial to your success.

Here are a few ways to maximize your making time:

Prepare in advance. Set the stage for when and where you’re going to do your making work —otherwise, it won’t happen. Make it as easy as possible.

Choose the right environment. The best makers have specific environments where they do their best work. Don’t take this lightly: environment plays a huge factor in your success here.

Set a tangible metric or target. I prefer the minimum threshold target —for example, as a writer I choose 1,000 words as my target when I’m writing a book or longer form blogs and essays such as this.

Create ruthless boundaries. Last, set yourself up for success with boundaries: disconnect from the world, tell your assistant and clients you’re unavailable and don’t let any outside noise derail you.

Using this process, you’ll feel fulfilled knowing you did the most important and creatively fulfilling first and set the tone for your day.

Middle Of the Day: Marketing, Sales and Cash

With your creative work done, now you’ll shift your focus towards the marketing of your business. Ideally, this is done when your cognitive load and willpower are still high —because this will require your creativity.

Marketing is a vast field, but these are the revenue-generating, traffic-creating, trib-building actions that really move the needle to grow your business. This could be anything from mapping out your next funnel, reviewing metrics and pivoting on a campaign —or moving the sales process along.

Again, the key here is to ensure these activities are connected to either growing your exposure to people that don’t know who you are or moving those who know you into the next stage of your pipeline.

What this looks like for your business is different, but during the marketing portion of my day I may be editing a sales letter, sending out an email newsletter, reviewing paid traffic, brainstorming and implementing new campaigns or even doing a live video on Facebook to galvanize my audience.

Often, small business owners don’t focus on this until they realize they need revenue —and it’s too late. By spending chunks of focused time on marketing every day, you’ll be cultivating a crucial skill for getting your message out into the world.

As Academy guest Dean Graziosi has said: marketing is oxygen —when you don’t have it, it’s too late.

How To Maximize Your Marketing Time

You’re fired up to market, you’re ready to go —now what? It’s easy to fall into a trap of “random” marketing…which leads to random results. Here’s how to maximize your marketing time:

Review the bigger picture. Look at your targets, where you’re going this year and quarter —and ensure you’re in alignment. What are the non-negotiable marketing projects that must be done?

Break down each part of the project. Launching a new lead generation funnel can seem daunting, right? There’s the up-front work: creating ads and assets, then there’s the fulfillment piece of landing pages and copywriting and finally, the systems and infrastructure. Break each part down and attack these step by step during your marketing time.

Fastest path to cash. As an entrepreneur, you’re going to experience ebbs and flows of cash flow…on the regular. Especially when you’re starting out. One of the keys I always focus on in marketing is what I call FPC: the fastest path to cash. What can you insert during your marketing that collapses the time to getting paid, while still working on your bigger picture projects?

You know you’re doing marketing right when you’re growing your audience, your email list, the platform you’re using —and converting more people to create more revenue and sales. Simple, I know…but many people have no system and don’t dedicate portions of their day to real marketing efforts.

Now that you’ve completed your marketing phase, it’s time to finish with managing your life and business to close out a successful, productive day.

making marketing managingEnd Of the Day: Managing and Closing Open Loops

You’ve done the creative work that drives you and makes your brand, product or service unmistakable. You’ve done the marketing work to get your work out into the world and produce cash flow.

Now what? You’ll finish your day closing open loops with small to medium tasks that are urgent, yet not crucially important (unless too much time passes.) These are email, communication, meetings, social media, etc.

If you have team members, they’ve likely been doing some of this work along the way —but if not, now is your chance to close as many loops as you can and make all the decisions that tend to come with managing.

How To Maximize Your Managing Time

Even though managing comes last, there are ways to ensure you’re maximizing your time, making clear decisions —and setting yourself up for success the next day to repeat the cycle we’ve detailed above.

Chunk out your email responses. The average worker checks their email 88 times a day —leading to scattered focus and terrible results. Instead, batch this time out and commit to checking 5 times or less in your day.

Use an auto-responder during the day. No one ever built an enduring business by getting great at email. Communicate with people to set expectations —when I’m writing a book, I set up an auto-responder to let people know I won’t be responding back anytime soon.

Make quick decisions to ensure clarity. Indecision is a dreamkiller and stops momentum, even with the little things. In your managing time, make fast decisions and move on.

Set a cut-off time when done is done. Because managing can become a habit hole, set strict boundaries so you don’t bring your work home with you.

Own Your Day, Own Your Life

Here’s the truth: your ability to prioritize, create and manage your time as an entrepreneur, freelancer, small business owner or even an employee will dictate your ability to create momentum, results and financial opportunities.

Don’t take this lightly: we all have 168 hours in a week —and by using this system, you’ll get more done in less time.

Isn’t that why we’re here? When I coach and train entrepreneurs, I see this is often not the case and they’re always overwhelmed.

Personally, I often do a day’s worth of creative work, marketing efforts and managing before 2PM every day. It’s not always easy, but if you’re committed —you’ll get it done. Because the alternative is you lose momentum, you make zero progress and your dreams don’t come to life.

What did you get out of this and what are you committed to doing? Post to comments and tag me on social media!

Resources, Notes & More

Below you can find several resources mentioned or quoted directly in the post above to help deepen your understanding of the making, marketing and managing method.

James Altucher Online. Note: I couldn’t find a specific post where he mentions this, but I’m convinced I heard it from him first. https://jamesaltucher.com/

Willpower is a finite resource.
https://www.mcmaster.ca/opr/html/opr/media/main/NewsReleases/Exercisestudy.htm

Larks, owls and third birds.

When: Larks, Owls, and ‘Third Birds’

When: Hospital of Doom

When: Hospital of Doom

Neil Gaiman: Keynote Address 2012
https://www.uarts.edu/neil-gaiman-keynote-address-2012

Cal Newport, Deep Work on the Academy posdcast. Ep. 94 | Master Your Craft and Embrace Deep Work with Cal Newport

The Leap Of Your Life: Decoding The Pillars with Tommy Baker

By | Advice, Books, Masterclass | No Comments
Reading Time: 2 minutes

The Leap Of Your Life: Decoding The Pillars with Tommy Baker

There’s a leap in your life you must take, but you’ve been waiting. Every day you put it off —fear starts to win a little more and talk you out of it. Until one day, it’s gone. There is no more enthusiasm. There is no more spark. Another desire, another dream has faded.

The Leap of Your Life: How to Redefine Risk, Quit Waiting For ‘Someday,’ and Live Boldly is my brand new book about making bold decisions and never looking back.

Because launch day is right around the corner, I wanted to create a special training video to help answer a few questions and deep dive into the material. These questions include:

Who is this book for and why should I care?

What makes the Leap of Your Life different?

What can I expect inside the pages of the Leap?

And here’s the deal: I get it. No one needs another book. But this book was created after an obsessive 7.5 year quest to discover the truth about how to create transformation in your life —and stop waiting.

The Leap Of Your Life: Training Video

During this 20 minute training video —I go deep into who this book is for, why it matters and distill some of the key principles and tactics to bring your leap to life.

This book was written for one reason and one reason only: to wake you up. 

Because we all need reminders, or else we slide into a life of mediocrity, stagnation and ultimately —a life we can’t wait to escape from, instead of a life we can’t wait to wake up for.

Make no mistake: you deserve to live a bold, inspiring and thriving life full of purpose, meaning, and adventure.

The Leap Of Your Life: Order Your Copy Now!

The Leap Of Your Life is officially out and available at all major retailers —and now is the best time to order so you can start living the life you truly want…not the one others want for you.

You can order the book at Amazon, Barnes & Noble, Indie Bound or Books-A-Million now.

leap of your life Tommy baker

 

tommy baker leap of your life

When Radical Change Requires Radical Change

By | Advice
Reading Time: 8 minutes

NOTE: I also did an audio version of this post, which you can listen to on the Resist Average Academy podcast about when radical change…requires radical change.

When Radical Change Requires Radical Change

There are moments in our lives where we have a clear fork in the road: we let go of who we’ve been, stepping into the unknown —or we sink back into the familiar, even if it’s painful.

Make no mistake: these are inflection points in our lives where everything can change. If we’re open, ready and willing. These are the moments where your head and heart are in a winner take all tug-of-war. You know what to do, and yet like a conniving snake —fear starts to take a stranglehold on every part of your body.

Every moment that passes from here on out is a missed opportunity of a radically different life. Deep down, you know this —and the pain of untapped potential starts to rot you from inside. You carry on the conventional path, the one someone else wanted for you, at the expense of the Man or Woman in the mirror.

Time passes, and you’ve become a cynic to your own dreams. You see the world as a dangerous, lackluster place. You have lost your life force. The dreams you experienced in 4K HD color are now black and white. There is no color, and apathy is the drug of choice.

You are the walking dead, the masses quietly living in desperation. You can’t stand the face in the mirror, let alone spend quiet time alone. Distraction is your method of numbness: watching others live their dreams on movie screens and fields of play connects to the spark you used to have. Until the dopamine runs out, and you’re left with yourself once again.

You wake up years down the line and feel the burden of an unlived life: bags under your eyes representing the shackles of regret, shoulders slumped after years of being pummelled by the inner critic inside of you. This is pain, this is your reality.

Or is it?

I’m here to tell you: it doesn’t have to be this way. There is another world out there for you, too. There is always a choice. There is always an option. And sometimes radical change in our lives requires…well, radical change.

It requires a blowtorch, not a candle.
It requires a chainsaw, not a scissor.
It requires going all in, not merely dabbling.

In this post, I’m going to deep dive into the moments where radical change is required….for radical results. I’m going to share four tools that have completely shifted my ability to make bold decisions, and do it now.

This is not for the faint of heart, and if you’re easily triggered or offended —not for you.

But I’m here for the truth, and I hope you are, too.

radical change requires radical change Tommy bakerThis Isn’t Working…What Now?

This isn’t working. You hear these voices during your morning commute, in the midst of a warm shower, or on the airplane as you level off at 37,000 feet —when you finally have some time to think.

Something has to change, you think to yourself. In the moment, it feels right. You’re not lacking clarity in this place. But then you stop yourself, asking:

But how am I going to do it?
It doesn’t feel like the right time.
I should be grateful for what I have.

And slowly, you begin to convince yourself. You talk yourself out of making a change, fear slowly takes over until you get back to your logical brian and distract yourself out of it.

These are whispers of wisdom, and not heeding their call is a dangerous game.

Because as time passes, the whispers grow in force —becoming louder as they raise the stakes, begging for your attention to do something. Anything. Time will pass, and what started as a whisper becomes a loud voice, a yell, a top-of-the-lungs moment:

This is crisis, this is the universe putting a stick in the middle of your life’s wheel.

But again, it doesn’t have to be this way. Let’s dig into a toolkit you can rely on during these moments to ensure you don’t miss them. And most importantly: to ensure you don’t wake up with regret and thinking what could have been.

 

Radical Change Tool #1: Reverse Visualization

If you’re here, you’ve likely heard of the practice of visualization: creating mental movies of the blissful future you’d like to experience. Whether landing a big business deal or finding the love of your life, visualization can be a powerful practice to shift your awareness towards what you desire.

But I’ve also been obsessed with a powerful tool I’ve taught to countless clients and in my seminars, programs and on the podcast: reverse visualization.

Here’s how it works: take your current circumstance, problem or situation in life that is causing you stress, anxiety and pain.

Hold it in tight, and then use your mental energy to visualize the following:

You wake up 5 or 10 years down the line and you didn’t do it. Whatever you know you need to change now, never happened. You’re in the same place but much, much worse. You’ve had to live with yourself during all these years knowing what to do —but not bringing it to life.

What does this look and feel like?

Don’t take this lightly: use visualization and the power of your mind to walk through every painstaking moment of your day, the hollow feeling of not doing it.

Because the truth is: if you don’t act, this is how you’re going to feel. If you amplify the painful future enough, today’s bold decision pales in comparison and you give yourself permission to go all in. What seemed “risky” now seems like a no brainer, because your future self is begging you to make it happen.

Tommy baker leap of your lifeRadical Change Tool #2: Quantum Decision Making

95% of people make decisions today based on who they’ve been —which means their re-affirming the past. This leads to predictable results and feeling stuck. Because our past isn’t who we are anymore, there is no option but to stay in a place of paralysis analysis and in a rut.

But what if there was a way to make decisions based on the future versions of ourselves —the person who has already created all of your visions and dreams?

Enter the second tool for radical change: quantum decision making. I’ve been teaching this one for a while now, too —and it has completely shifted my game.

The next time you’re faced with a decision, ask yourself a simple question:

What would the version of yourself who has accomplished your vision do in this exact circumstance?

Personally, I take myself ten years down the line and meet with my future self. Because to that version of myself, it’s a no-brainer. He almost laughs at my indecision. Because he’s stepped up to the plate so many times and put himself on the line, he tells me exactly what to do.

To make this powerful, you’re going to need to have clarity around where you’re headed. Don’t complicate it: you only need some clarity. When you use this tool, you’ll act courageously. Most importantly: you’ll begin to collapse the time for that future self to become who you are…today.

Radical Change Tool #3: Collapse Time for Urgency

There’s a story about entrepreneur Peter Thiel asking people about their 10 year goals. Once the person answers what they’re grand vision and goal is, he comes back to them with a simple question:

How can you make it happen in 6 months? Often —people react by saying it’s too impossible, they need the time, it’s going to take a lot of work, etc.

But here’s why I love this: it follows a universal principle called Parkinson’s Law. This law, in the context of what we’re talking about —is simple:

If you believe it’s going to take yourself ten years, it’s going to take ten years.

Groundbreaking, huh? But we recognize this in our daily lives: we give ourselves a deadline to accomplish a task a week from Monday, and on Sunday night we’re cranking everything out to finish just in time. In my coaching and programs, we set one year visions and then set 90 day targets to accomplish one year’s worth of results in the timeframe.

Think back to the last time you had a real, tangible deadline with negative consequences to not doing it. You made it happen, even when you thought it may be impossible.

Same goes for when you need to create radical change. Time is an illusion, and by forcing yourself to collapse time: you have no time for fear, procrastination, guessing or waiting. You’ve created high levels of urgency and accountability, and it has to be done.

Examples of Radical Change

The moment I went all in on radical change is the moment my entire life shifted. I don’t share the above out of guessing —I’ve used it on myself and countless clients. I’ve spoken about these concepts with billionaires and some of the world’s most successful creators.

But I wanted to share some of the moments I created radical change in life, to give you some context. Here are some examples during the last few years:

1. Cutting out every single person in my social circle and choosing to spend nearly all my time in solitude for one year.

RESULT: I read 100+ books in one year and went down a powerful path of self discovery, getting to know who I am —and feeling fulfilled.

2. Investing $25,000 in myself and my dreams when I had $900 in the account and hadn’t paid rent yet.

RESULT: I completely shifted what I felt possible for me, stepped into my power as a Man and business owner —and created my biggest one day revenue result in business ($50,000) six weeks after.

3. Throwing away my TV and listening to the same audio training 476 nights in a row.

RESULT: Similar to number one, I knew something needed to change. I was consuming powerful material, but nothing was happening. I went deep into a tape by my mentor, Dr. John Demartini —and never looked back.

4. Moving cross country with no plan, no blueprint, no guarantees —but knowing my old environment was eating me alive.

RESULT: The thrill of feeling alive, carving my own path and living in a place I absolutely love. The ability to access nature every day…and meeting my soul mate along the way.

5. Having a 15 second window to meet my soul mate and going all in.

RESULT: I had 15 seconds and every reason not to do it. But at the time, I’d been disappointed by relationships for so long —I chose to create radical change.

What’s Your Radical Change?

Make no mistake: radical change is powerful —and required.

As I said earlier, too often I talk to people who know they must make radical change…but make small, inconsequential decisions.

At the end of the day, the trajectory of our lives is based on hundreds of thousands of decisions we make —some massive, some medium and some that don’t seem like anything. Using the tools above, you’ll now be able to make bold decisions in line with the most powerful version of yourself.

Order The Leap Of Your Life Today!

No more waiting. No more hoping. No more wishing.

Sometimes, there’s a bold leap you and I must take —a decision that radically changed our lives.

This is exactly what you’ll find in my brand new book, The Leap of Your Life: How to Redefine Risk, Quit Waiting For ‘Someday,’ and Live Boldly.

Available now here, on Amazon, Barnes & Noble or your local bookstore. This is your guidebook to use fear as a compass, eradicate regret…and do it now.

Tommy baker the leap of your life

naveen jain tommy baker

5 Lessons Learned From Billionaire Naveen Jain

By | Entrepreneurship, Lists
Reading Time: 5 minutes

These lessons were extracted from a conversation we had with Naveen Jain on the Resist Average Academy podcast, which you can access through the link above.

5 Lessons Learned From Billionaire Naveen Jain

There’s a certain weight that comes with the “b” in billionaire —and recently I had the pleasure of spending 40 minutes with one of them. Naveen Jain is a serial entrepreneur, moonshot thinker and all-around genius of creation. I first saw and met Naveen at Thrive, an annual event put on by Cole Hatter —and a few months later we hosted him on the Academy.

I wanted to share some of the key lessons I learned from this time with him because what I learned went above and beyond the words he said. During the conversation, he was enthusiastic, present and used empowering language. He spoke of solving the world’s most messy problems —including healthcare, our shrinking resources and even traveling to the moon and beyond.

There is no doubt this time spent with him opened my world. I recognized the places I’m limiting myself, and how the greatest thinkers of all time are obsessed with possibility and wonder. It reminded me to tap into my inner child —and to look up in a world where everyone looks down at digital devices.

Here are the 5 lessons I learned from billionaire Naveen Jain you can start applying to your life and business today.

Lesson 1: Energy Creates Value

“Naveen! Are you there?”

“Tommy, Tommy, I’m here! Ready”.

The first lesson I learned from Naveen was about raw enthusiasm and energy for life. Because here’s the truth: my platform is small, and Naveen has been featured on the biggest media outlets in the world. He has all the cash he needs and is one of the most successful entrepreneurs and visionaries on the planet.

And yet, here he is radiating enthusiasm for an interview he’s likely done over and over. Make no mistake: our energy and enthusiasm for our mission and life will dictate the level of value we’re able to create. Because, as I’ve said on the Resist Average Academy Podcast: big dreams require big energy.

Waking up to a mundane corporate gig to do the minimum work required doesn’t require a ton of energy. Aimlessly drifting through life doesn’t require much energy. But building a life around a mighty mission is going to require physical, mental and emotional bandwidth to endure long term.

ACTION STEP: What is your level of energy and enthusiasm for your current life and purpose, and what can you do to level it up?

 

Lesson 2: Never Lose Your Curiosity

Naveen told me a story about being raptured by the moon as a young child —knowing he wanted to go there. But the moon is only the first stop: his curiosity wants to take him to bigger and bolder places.

Curiosity, then, is the spark required to bring our vision to life. Naveen’s work all comes from being obsessively curious: about space, exploration, education, health care and much, much more. You and I don’t need to find our curiosity: it is our natural state. However, as we’ve grown up most of us have lost the unquenchable thirst of curiosity we used to have as other people told us to “get real”.

When this happens, we become less enthusiastic about our lives and we shun a part of ourselves that has always been with us. Often in interviews, people will ask me about finding their purpose. The place I start is simple: pull at the strings of what already makes you curious, and everything will change.

“The day you stop being intellectually curious is the day you die.”

ACTION STEP: What is one topic, interest or activity you used to be deeply curious about and lost?

 

Lesson 3: Billionaires Think Differently

The number one difference between someone like you and I and Naveen Jain is about one thing only: the way we see the world and think about it. Because this determines everything else.

What I learned from our riveting conversation was simply how differently he thinks —especially about challenges and adversity. Even someone who’s primed in positive psychology would struggle with the sheer optimism Naveen brings to the table. For example, he sees every industry crisis as a real-world opportunity to step in a deliver value. When someone tells him “no” —he truly believes he’s closer to a bolder yes.

When we’re looking to create results, we tend to focus on the external: tactics, mechanics and strategy. Instead, we should be focusing on the deep level thinking we’re bringing to the table: this will impact everything we do. And if it’s off, or small-minded —there’s no amount of tactics capable of overcoming this type of thinking.

For most people I coach and train in life and business, their biggest issue has nothing to do with knowledge and everything to do with the way they’re currently thinking about those mechanics. Once we create transformation in their thinking, everything changes.

“If we believe something is impossible, then it becomes impossible to achieve.”

ACTION STEP: A recent time you were thinking small was _____ and the results were _____. How could you have changed your thinking for a better result?

 

Lesson 4: Language Represents Belief

What if?
Imagine.
Possibility.

Early on during our conversation, I noticed the use of his language and how it always came from an empowering place. He must have said imagine 9 times in the first 10 minutes.

I’ve always been fascinated by language, as it pulls the curtains back on our deeply held beliefs and worldview. For example, in my programs and coaching —we specifically don’t use words like “try” “maybe” “I guess” or anything else which may be deemed disempowering or vague.

Here’s why: your spoken word is a creative declaration to the world around you. If you can’t own this inherent part of our reality —it represents a misalignment. A belief is not serving you, or you’re thinking you’re not capable.

You can tell very quickly if someone has confidence based on the language they’re using. As a student of NLP, I’ve recognized the importance of our language: the words we choose, the tone we inflect and body language. Collectively, these determine how we see the world and our place in it.

ACTION STEP: Examine your language for the next 24 hours and identify 3 words you can delete or shift.

 

Lesson 5: If They Don’t Call You Crazy, You’re Doing It Wrong

Have you ever had a bold idea, knowing it was right for you, got excited and told someone close to you —and they shot you down immediately?

We’ve all been there, and it’s why we must be incredibly careful about who we’re seeking feedback from. Because sometimes the people closest to us can shoot down our dreams the quickest. To me, the greatest tragedy is having a spark of enthusiasm over a creative idea, business or endeavor…only to watch it fade when declared to someone else.

This is where the last lesson learned from Naveen Jain comes in: if people don’t call you crazy, you’re doing it wrong. If you’re out there living your best life and pushing the throttle on growth, people will doubt you. If you’re shipping a message near and dear to your heart, the critics will come. Make no mistake, this is part of the game.

“Find something you’re willing to die for and live for it.”

ACTION STEP: Take inventory of your inner circle. Do they support and expand you or contract you?

 

5 Lessons Learned From Billionaire Naveen Jain

So, there you have it. A short conversation led to a complete perspective shift —and I wanted to share these lessons with you to ensure you apply them in your own life and business. If you’re here, it’s because you’re meant for something big and bold, and the pain of untapped potential is something you want no part of.

Which of these lessons connected with you? I’d love to hear it!

Journaling Strategies For Self Mastery

By | Advice, Masterclass
Reading Time: 9 minutes

NOTE: This is an audio version of similar content where I dive into the journaling strategies for self-mastery.

Journaling Strategies For Self Mastery

If you’re here, there is no doubt you’ve heard of the power of journaling for clarity and personal growth. It’s been a pillar of our world and is one of the most talked about practices and routines for those looking to grow and create exponential results —in all areas of life.

During my decade inside the trenches inside personal growth, self-mastery, entrepreneurship and living my best life —I’ve used this practice time and time again. And yet, I realized only during the last 18 months did I really harness the true power of journaling which I wanted to share with you today.

Because like anything else —you’ll get out of journaling the same energy you choose to pour into it. For years, I’d engage in random journaling: no system, no routine, and predictably…little results I could touch and feel.

But 18 months ago I decided to give journaling everything I’ve got —and it has transformed my life. What I’m going to share in today’s post is some things you’ve likely heard…but also some I haven’t seen anywhere else.

These journaling strategies for self-mastery are designed to help you create clarity, release obstacles, paint the vision of your future —and navigate the daily ebb and flow of life and business.

I’ve also added an audio version of this post in the form of an Academy Podcast Quick Hit —which you can access above.

Let’s dive in.

journaling for self masteryJournal Strategy #1: Celebrating Wins

Where did you kick ass, take names and step into your courage this week?

I was in the middle of a virtual training call for one of my programs —the 3P experience. I’d already asked this before but challenged the individual to truly “own” their win. We repeated this 7 times until I felt the right level of inflection and truth in their voice.

The first strategy for journaling success is simple: celebrate your wins. On the surface, it may not seem like much (and rather obvious) and yet this is extremely rare. Instead of celebrating wins, you and I focus on what’s missing in the bank account, how we don’t have enough followers and how our results aren’t happening at the speed which we want.

This is the simplest practice of all: every day, identify at least 3-10 wins you experienced in those 24 hours. It’s not about the magnitude of the win —it’s about authentically celebrating what you created, accomplished or how you tackled resistance and did it anyway.

Here’s why this is powerful: it primes your attention to focus on what is working, and how you are making progress. As you know, seeing our own progress in real time is next to impossible —and often takes feedback from others or deep reflection for ourselves to recognize how far we’ve come.

Even during the most arduous of days, there are wins you can find. You could have had the most challenging day of your year, and if you look closely enough: there are wins waiting to be owned.

Journaling For Self Mastery Action Step: Identify at least 3-10 wins every single day and take a moment of gratitude and ownership for creating them.

 

Journal Strategy #2: Paint Your Vision

The second strategy for journaling success is all about painting a vivid vision for your life: the feelings you want to feel, the experiences you want to be a part of —and the people, places, and opportunities designed to make you feel fulfilled and excited about life.

If you’ve followed any of my work, including the podcast or have done The Integration Experience audio training or grabbed The Best Year Guide, you know I’m relentless about doing this exercise often.

Because again, in my world —too many people set their vision once a year and then forget about it. This is where journaling to paint your vision comes in: taking time to explore the infinite possibilities of your desires and noticing the common themes and patterns that come up.

Often, I’ll engage in this practice through the use of various prompts, including:

This year was my best year ever. Here’s why…

I wake up one year from today. I’m amazed at what has happened in my life —and the opportunities I’ve experienced. They are…

The key to this journaling exercise is to play around with space and time. Meaning, you’re going to journal about your one year vision one day….and then step back and take a 10-year view.

Personally, I pour a ton of my focus and energy on the one year vision as it’s close enough to create urgency —but far enough to give me time to produce significant results. My quarterly targets sit at the front of my journal and my life mission and purpose statement at the back.

This makes it convenient and easy to remind myself where I’m going: what I call the North Star vision. You’ll be doing the same, and creating the space to journal about where you’re headed and why.

Journaling For Self Mastery Action Step: Paint a vivid, specific and detailed account of your vision…one year, three years and even twenty years down the line. Think big and bold —let yourself get lost in possibility. 

journaling tommy baker 1% ruleJournal Strategy #3: Emotional Release

All transformation is emotional. I’ve said this countless times as a reminder: when you want to create something you’re not currently experiencing, you’re going to brush up against your emotions.

Often, this is the biggest obstacle in the way. For most people, it’s not a lack of strategy, tactics or mechanics. Those are easy, simple and they work…for the most part.

What gets in the way as we stretch our comfort zones is being pushed to our emotional edges —and feeling uncomfortable in this process. Because our egos want to re-affirm what we believe to be true and our current reality (as a safety mechanism), it’s going to do anything it can to keep you where we are.

Enter the third strategy for journaling success: emotional release. If you pick up any of my journals, you’ll find some intense entries where I’m questioning everything, circled by darkness. Sometimes, I’ll look back at these and wonder what the hell was going through my head.

Writing down our emotions has been proven to make us feel better and act as a healing mechanism —shortening the time for recovery. Furthermore, as we get the emotions out of our heads and onto paper, they start to lose their power over us.

We can examine them with clarity and contrast and they lose the grip they had on us. This practice is crucial for practicing our emotional intelligence, and ultimately, emotional resilience.

But don’t wait until you have one of “those” days to use this practice. Often, I’ll ask myself a simple question —even if I’m in a great state of mind:

What can I let go of right now that’s no longer serving me?

Then, I make a list of all the possible emotions, thoughts and beliefs that I can and choose to let them go.

Journaling For Self Mastery Action Step: Release your darker or negative emotions when you’re going through a challenge in your journal. Don’t judge anything you write…this is about the release.

 

Journal Strategy #4: Life Deconstruction

Take a moment and go back to a time in your life where you were incredibly present, connected and felt fulfilled on a deep level. Go into the specific moment right now and focus on the intensity of what you felt.

What was happening around you?
Who were you with and what was your environment?
What were the core ingredients to bring this experience to life?

The fourth strategy for journaling success is all about deconstruction. I first learned about this from Robin Sharma, and even though I’d already done it —he defined it as deconstruction and added perspective to why it matters.

When we deconstruct peak experiences or great moments in our lives, we’re more likely to experience them again. Not only do we re-engage with the peak emotional state (and thus, change our state now) —we start to notice the patterns leading up to the experience.

Armed with this knowledge, we’re more likely to make similar decisions and choices to repeat these feelings —leading to a powerful cycle of expansion. If you’re new to this practice, start with some of your big life moments: the day you met your significant other, a career breakthrough, the best meal you’ve ever had, a time you overcame fear and stepped into your courage, etc.

Once you’ve done this for some of your bigger life events, practice doing it on the smaller things: a great conversation you had, an amazing hike, watching the sunrise or sunset, a yoga class that left you inspired and more.

This has become a near daily practice for me and the benefits have been enermous. What I’ve noticed is I re-create the peak emotional states more often —and I become much more likely to step into action instead of overthinking.

For example, if I’m feeling sluggish and drained after a long day, I’ll get a desire to hike a mountain. Resistance comes in and says I don’t have the time or energy and I start to believe it. But then I remember the times from my de-construction where I shifted my environment and felt incredible after. Then, I’m much more likley to repeat this cycle and you can do the same.

Journaling For Self Mastery Action Step: De-construct the most powerful moments of your life, then do the same for smaller peak experiences. Paint a vivid picture of how it came to life, who was there and how you felt.

journaling tommy baker leapJournal Strategy #5: Affirmation Overload

If you follow me on social media at all, there’s no doubt you’ve seen an example of affirmation overload: picking a statement of belief and writing it down hundreds of times.

This one is one of my favorites to re-wire the subconscious mind, embed a belief deep within my spirit and re-affirm who and what I am. The research is clear on this one: putting pen to paper is extremely effective for behavioral change and belief —which is why I double down and fill out an entire page, or pages.

I’ve taught this method to tons of people, and most won’t do it. I get it: it’s not easy, and after your first 25…you’re ready to move on. Your mind is attempting to talk you out of finishing. However, overcoming this resistance is powerful and the feeling of accomplishment when you’re done is incredible.

Journaling For Self Mastery Action Step: This one’s simple. Pick an empowering statement of belief and write it down to fill your entire journal page. Stay focused and present during the process.

 

Journal Strategy #6: Transcribe Greatness

There was a time in my life where I knew radical change required radical change…obvious, right? This is when I chose to throw away my TV and go deep into the study of the great minds and thinkers of our times. I’d listen to the same exact audio recording every night as I slept, effectively re-wiring my subconscious mind when it was most malleable. In the morning, I’d wake up and put on the audio version of a classic text, and start to transcribe it.

I’d fill up journal pages with the words from these texts, and the same ones would come up time and time again: Emerson’s Self-Reliance, Thoraeus Walden, Seneca’s On The Shortness of Life, Marcus Aurelius and his Meditations.

Mind you, I wouldn’t transcribe the entire text: I’d pick empowering sections and write for 30-90 minutes as much as I could.

The last practice for journaling success is transcribing the great texts, and the one I do least often. Typically, I’ll engage in this one a few times a month. However, it’s also incredibly powerful for immersing yourself in great wisdom while opening up your own.

Journaling For Self Mastery Action Step: Pick a text that resonates deeply with you. Grab your journal and transcribe it…I pair the audio while looking at a digital version for maximum effect.

Journaling Strategies For Self Mastery

So, there you have it: my favorite ways to use the undeniable practice of journaling to create clarity, momentum, release obstacles in the way and live a purposeful life. As I mentioned earlier: you’re going to get what you put into it. Often people will get excited about journaling, order a bunch of new tools…and then do it for a couple days.

When I started to hang around those on a powerful life trajectory, I noticed something else: they’d bring a journal with them everywhere they went. My friend Seth Mattison has done this every time we’ve hung out, and I started doing the same: because we never know when inspiration is going to strike, and we may miss it.

Pick one of these and get started now, and watch what happens.

Journaling Strategies and The Leap Of Your Life!

tommy baker leap of your life

Lastly, I wanted to remind you that my upcoming book, The Leap Of Your Life is now available for pre-order on Amazon, Barnes & Noble, your local bookseller and on this page for massive bonuses. This book was written for you: to help you identify the bold move in front of you and not just dream big…but live big.

What did you get from this? Post to comments!

24 Reasons Why You Haven’t Launched Your Platform

By | Advice, Entrepreneurship, Lists, Routines
Reading Time: 7 minutes

What’s taking so long?

Often, I find myself in conversations with people who want to launch a platform, and yet aren’t doing anything. Or, they start and get excited —only for everything to fade after a few weeks.

(I call this the rollercoaster syndrome, where nothing lasts and you wind up with a bag over your head.)

Here’s what I know to be true:

If you’re reading this, you have a message. And in 2018, if you have a message, you must launch your platform.

Every minute you put it off, is a minute someone out there misses out on your magic.

The intention of this post is to give you the much needed motivation and inspiration to start, and also to get rid of all your excuses.

(I’ve been there, and mine sound great on paper. But paper doesn’t do anything.)

Here are 24 reasons why you haven’t launched your platform, and how to use them as leverage to launch now:

1. Waiting for the “right time” to start. Every day you wait is a selfish decision —because people are waiting.

Next month. Next season. Next year.

Notice a common theme here?

Here’s the truth: your life (likely) won’t get less busy, the kids won’t get easier and a bundle of cash won’t fall from the heavens.

The best time to start was yesterday. And the second best time? Right here, right now.

2. You believe clarity is a destination —instead of an evolution and daily process.

Clarity is overrated. There, I said it (life coaches are going to start coming after me in 3.7 seconds.)

While clarity can be important, too often people wait to take action under the guise of clarity.

Want to create clarity?

Ship 100 episodes, posts or pieces of content with your platform.

3. You’re doing it for the wrong reasons and haven’t developed an unshakeable why.

Oddly enough, if you start your platform with only the intention (and pressure) to monetize, you’re likely to give up long before the results pour in.

What is your why? At the Academy, we believe one message, on one day, can change one life.

4. You only create when “you feel like it” and wait for motivation to strike.

The amateur sits around waiting for a bolt of inspirational lightning to fall from the heavens, and then they start. The professional understands emotional states are fleeting: like the tides, they come and go.

Instead, learn to slice through this by taking consistent action in the face of doubt, and insecurities. This will build an unshakable level of confidence few have.

PRO TIP: Learn to love leaning in when you don’t feel like it. 

 

5. You believe the market is saturated and everything has been said way too many times.

“Tommy, the market seems to be so saturated, and it’s too late.”

Here’s the truth: unless you’re building rocket ships to Mars, almost any market will be saturated. There’s nearly 5 billion people connected online —deal with it.

However, if you take the mindset of mastering your craft and playing the long game —you’ll notice the market isn’t saturated.

6. You aren’t willing to invest and bet on yourself over and over again.

Launching your platform and building your dream business is not about taking one leap.

It’s about having the courage and audacity to make bold decisions over and over in the face of fear, and executing anyway.

7. You’re making it about you instead of living in the hearts and minds of the people you’re looking to serve.

Your platform isn’t about you.

It’s about people out .there who are waiting to hear your message and be impacted through your craft.

Everytime you feel resistance, think about those who are struggling and could use a moment of clarity from your brand, product, service or content.

PRO TIP: Dig deep into the hearts and minds of your core audience when you’re stuck.

 

8. Your expectations are higher than your commitments —and you feel entitled to results.

I wrote about this in The 1% Rule, but often we have sky high expectations:

We quit our corporate gig, and expect to double our income in three months.

We launch our platform, and expect to have a five figure sponsor in 8 weeks.

We start a new physical training program, and expect to be beach ready in a month.

And yet —our commitments don’t match these expectations. In this case, we can either lower our expectations or raise our commitments.

9. You want the lifestyle of an entrepreneur or thought leader —but you don’t want the hard work.

Freedom. Flexibility. Travel. Spruced up Instagram pictures.

Often, people want the lifestyle of an entrepreneur or thought leader, but don’t want to put in the work behind the scenes.

Become the linchpin by pursuing mastery of your craft in a world looking only to get noticed.

10. You haven’t become your number one raving fan —so how could you expect others to?

Often, I have my clients read their work and re-watch their videos or podcasts.

And it’s painful, but I have them do this because if they’re not their own number one fan, it’s impossible to expect others to be.

11. You’re trying too hard to be like someone else. The reason your message is unique is because it’s you.

Don’t be intense because Gary Vaynerchuk is.

Don’t be energetic because Tony Robbins is.

Don’t be a total nerd because Tim Ferris is.

While modeling others has value, you can often create a persona that isn’t truly who you are.

Instead, find what makes you, you…this is why people will connect with you.

12. You haven’t identified a “must have” skill — and there’s no proof you’re working on it daily.

In a world telling us to bet on our passion, skill acquisition can be forgotten. And yet, what really makes you and I valuable in the marketplace is the acquisition of skills.

What’s yours? For me, I have an umbrella of communication which is broken down into: writing, copywriting and video/speaking.

I work on these daily, and this is what separates you and I in a crowded marketplace.

13. You haven’t picked ONE place where people can find you — the pillar of your content.

I was coaching a new client who was ready to explode online, and they told me they’d set up 7 accounts.

I told them to delete six of them, and be ruthless about their focus on it.

Why?

Because there’s value in picking one platform to build your base around. For me, it was the podcast: I’m a deep, intense person and I know if someone listens to a few episodes and sticks with me —they’re my people.

PRO TIP: Your pillar platform is the one you love the most and where your audience is.

 

14. You’re trying to everywhere at once way too early —and then wondering why there’s no traction.

This is related to the prior one, but let’s face it: we all have limited bandwidth every day. People will see Gary Vee, or Lewis Howes and take on the pressure of being everywhere at once.

But if you’re everywhere too early, you’re nowhere.

15. You’re not taking at least three hours a week to take inventory of your business and course correct.

Hustle, grind, hustle grind.

What’s missing from this equation? Reflection, slowing down and creating space to think about problems and find creative solutions.

White space is your friend. Sometimes, too much action without purpose will leave you and I burning out and ready to quit.

16. You’re not obsessed. Interested won’t get you there —and you’ll fold quickly.

Obsessed. This is what it takes. Most people are interested, and when you’re interested —you fold when adversity strikes.

17. You have no systems, structure, processes around anything…”winging it” only lasts so long.

Winging it. This is where most entrepreneurs or solopreneurs earning less than $200K a year operate at. They usually do it all, and even bringing up the words systems and processes leaves them flustered.

In your business, find ways to automate, delegate and systemize the things you find yourself doing over and over.

There’s amazing software, freelancers, virtual assistants and much more help available to help you clear things off your plate.

18. You’re trying too hard to be someone else. There are 7 billion, unique people here. They want to hear from you — be yourself.

What makes you, you? For me, I’m an intense guy by nature.

I’m deep…sometimes too deep. I’m passionate. I love alternative rock. I’m awkward when I’m too dressed up.

Case in point: allow your uniqueness to shine, both in what you perceive as powerful, and the stuff that makes you unique.

19. You’re not willing to launch and fail countless times.

I’d pushed a webinar for three weeks, and two people showed up.

One was my grandmother.

And yet, I pushed and delivered 90 minutes of training because I was willing to celebrate the win of putting myself out there instead of the (perceived) failure of no one showing up.

20. You (still) believe having a website and a business card mean anything.

I know, you’re reading this on a website. But here’s the truth: I’ve spent $50,000 on websites and never made a return on them.

At some point, having a home base is important. But no one is going to show up simply because you have one.

If you’re going to have a business card, make it unique.

21. You’re waiting to be “discovered” instead of being so damn good they can’t ignore you.

Oprah isn’t ringing your cell phone.

Dr. Oz won’t be dropping you an email.

Lewis Howes won’t DM you to be on the show.

While these can happen, they only happen when you commit to mastery and instead of wanting to be “discovered”…you discover yourself. 

Instead of waiting to be discovered, discover yourself.

22. You haven’t become accountable to the person in the mirror. In other words, you’re a shitty boss.

Ouch. I know, it hurts. But it’s often true: we have bosses, co-workers and people to report to because they ensure we follow through.

For the newly minted entrepreneur, they realize they’re not great at self accountability.

PRO TIP: Raise your personal standards and become impeccable with your word.

 

23. You’re constantly shipping-stopping-shipping — and you never harness momentum.

The rollercoaster syndrome is extremely common, and it goes like this:

Get hyped on motivational caffeine, and go guns blazing for two weeks. You’re posting everywhere and relentless with how you ship your message.

And then, it stops —nothing. Weeks go by, and you repeat the cycle. This is a surefire way to never gain momentum and always feel stuck.

24. You minimize your expertise, because it’s yours — yet people all over the world are amazed by it.

JJ Virgin was an expert in nutrition, but she was such an expert —she’d forgotten what was familiar to her was life changing to someone else.

Often, what we’re skilled and known for becomes boring to us, and we forget the level of value we’re able to provide others.

Where are you holding back?

Here’s the truth: I wanted to start my podcast 6 months before I did, and I got lost in the technical component which was a mask for fear.

Resistance will always be there, and that’s a great thing.

Which one of these connected with you, and what are you committed to doing about it?

If you’re looking for clarity in every part of your life and business, grab the free Academy Action guide with 12 pages of in depth material designed to get you radically clear…and eradicate excuses.

Ready To Level Up Your Life?

Receive Your FREE One Year Action Guide Designed To Help You Create The Life Of Your Dreams.
DOWNLOAD NOW
Written by Tommy Baker.
close-link