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How to Hire a Coach, Mentor or Program Pt. III

By | Advice, Entrepreneurship
Reading Time: 9 minutes

How to Hire a Coach, Mentor or Program Pt. III

This is a continuation of a series around How To Hire a Coach, Mentor or Program. If you missed Part I, go here and for Part II, click here.

YOU HIRED A COACH, NOW SUCCESS IS YOURS…RIGHT?

You did it.

You put your dreams on the line and chose to stack the chips and go all in by hiring a coach, mentor or program.

The first time you do this is special —and the transformative energy of writing your dreams a check is palpable.

Right before this moment, there’s fear, doubts and really wondering what the hell you’re doing. But the moment you finish writing the check or paying the invoice —a tsunami of emotions comes through you and you realize what you’ve gone:

You’ve gotten off the sidelines of life where 95% of people are.

You are in the game, you’re not only dreaming big…but acting big. Make no mistake: this is huge, and you should be proud of yourself.

And now it’s only a matter of time before you’re making it rain with stacks of cash in your bank, fueled by purpose and commitment like never before, right?

Possibly, but not always. During Part III, I really wanted to peel back the curtains and give you an inside look at how to maximize your experience.

Because while everything we’ve covered to this point is powerful —not every coaching experience comes with 100% success rate. This may seem obvious, but even with the best experiences that come with proven results, there are people who don’t get out of their own way.

They may have paid, but they stay comfortable.
They may have committed, but they don’t follow through.
They may have made a bold decision once, but don’t repeat those.

For myself, I’ve been part of nearly every type of experience imaginable —including masterminds, virtual programs, one day seminars, 7 day seminars, online courses, Facebook groups, etc. I’ve also run nearly of these and leading people on the other side through my own work.

It’s time to discover how to make your coaching experience an undeniable success by reviewing the rules of engagement I use with my clients. Before any experience, I share this and have each client commit to them, and now they’re yours, too.

Let’s dig in.

tommy baker coaching

Rule #1: Drop The Ego

The number one obstacle in the way of your growth, my growth and everyone else’s is simple: our egos. This isn’t debatable, it’s reality.

Because your ego wants to keep you small. It wants to keep you exactly where you are today. It wants to ensure every part of itself stays in tact, and it doesn’t want to let go.

Letting go to the ego is a form of death —and it can and will do anything to avoid this vulnerable state.

Because I’ve seen people pay tens of thousands of dollars, declare how bad they want or need a program or coach —and then let the ego win. We are not dealing with something simple here: the ego is creative, relentless and stubborn.

So, how do you actually drop the ego?

First, it starts with being aware. If you picked the right coaching experience —you’re going to be challenged and pushed to your edge. Simply signing up means you’re asking for help, which the ego already hates. But during your experience, the ego will look for ways to:

Prove you’re right.
Talk you out of big decisions.
Make excuses to let you off the hook.

Remember: each of these are designed to keep you exactly where you are —and you must be hyper aware of this in real time.

Secondly, you have to keep your eyes on the prize and remember why you started in the first place. Because the ego thrives on the short term, you must remember your North Star vision and deep rooted ‘why.’ Without this, it becomes easy to listen to the voices of the ego and start to believe its false narratives.

Lastly, when your ego is being challenged and you feel emotionally triggered —see this as growth in real time. This is not bad, it’s not a time to quit…it’s a time to lean in to the discomfort and find the gift on the other side.

ACTION: Dropping the ego is not a one time decision. On the path of your growth —it’s a daily one.

Rule #2: Trust the Process

NOTE: This is a small excerpt from my new book, The Leap Of Your Life which is available for early pre-order on Amazon, Barnes & Noble and other retailers.

“I don’t know if I can keep going, man. This is hard.”

I’m sitting three fourths of the way of from my favorite hike in Phoenix, one I’ve done 117 times in less than 3 years. My client flew in from Los Angeles for a one day intensive to create a game-plan for every part of his business and life.

But I don’t start in a conference room at my office, we’re on the mountain and it’s a brisk 103 degrees. It’s July. Steve is 44 years old. He made $200,000 in personal income last year. He’s got 3 kids. And he’s here with me in the sweltering heat, carrying an enormous rock on his shoulders. It hurts. And oh yeah, he paid me to do this.

“You’re focusing on the pain, and that’s why it hurts. Start identifying what the rock means to you, and why you’re carrying it. Let’s go, you’re playing small.”

And the path continues. He grimaces every step of the way. The rock is uncomfortable by design: no matter how one carries it, it restricts breathing. The mountain is hard enough, the rock makes it harsher. This is part of how I help clients experience radical clarity, leading to transformation and results.

Rule number two is about one thing and one thing only: trusting the process of your coaching, mentoring or program experience. It’s about knowing someone else is in charge and has your best interests in mind —and being okay with this.

One of the biggest downfalls of your coaching experience will come with not trusting the short term process. For myself and my clients —I prepare deeply and intensely, creating all types of ways to help them achieve clarity and step into their power.

If they didn’t trust the process, they wouldn’t be standing in the middle of a mountain as I pushed them —holding a rock. They wouldn’t persist in the middle of a coaching session where we’re digging into an anchor from the past that has now become an excuse.

If you can’t trust the process, you can’t expect results.

ACTION: Trusting the process means trusting yourself. Stay present and understand your coach or mentor knows what they’re doing and why.

If you can’t trust the process, you can’t expect results.

tommy baker coaching

Rule #3: Get Comfortable Being Uncomfortable

The third rule to maximize your success with your coaching experience is to get comfortable being uncomfortable. I know this sounds obvious —but it amazes me how many people will commit to something and then not be willing to get uncomfortable.

All four types of coaching experiences will require you to get uncomfortable in a variety of ways. For example:

The informational coaching experience will require you to cross the threshold from “thinking” to doing.

The motivational coaching experience will have you drop your addiction to low emotional states and tap into your peak energy and vitality.

The inspirational coaching experience will have you get rid of the armor, the convenient layers you’ve created and are using as anchors —to remember who you really are.

Lastly, the transformational coaching experience will be a mix of all of the above and will take you to some dark caves —plunging you into the depths of who you are to bring you back as the most powerful, grounded and purposeful self.

If your coaching experience is making you at least slightly uncomfortable, something is missing. To achieve a result you don’t currently have is going to require you to shed old beliefs, ways of operating, habits, rituals and mindsets. Part of this, naturally —means discomfort.

ACTION: Be willing to get uncomfortable and see this for what it represents: your growth, and ultimately results.

Rule #4: Be Radically Honest

There was a time in my life where I needed to get out. I needed to leave my environment, and I’d built a business I now hated. I felt alone, disconnected and started to resent myself for not taking action.

But there was one core reason all of these feelings were bottled up: I wasn’t getting radically honest. No one knew about my predicament, because I chose to hide it.

Being a positive and energetic person —I chose to keep it to myself.

Until I no longer could, and I remember being on a mastermind call and declaring all of the above. My initial expectation was for people to laugh at me and mock me —and of course, that didn’t happen.

They agreed with me and validated my feelings.

Whew.

I let out the biggest exhale ever —and remembered the power of sharing our truth.

Your coaching experience will demand you get radically honest if you want to achieve your biggest breakthroughs. It sounds obvious, but we’re so skilled at building facades with ourselves —it can be a massive challenge to even know what to get honest about.

So, what do you need to be radically honest about?

Where you find yourself today. Your level of fulfillment in all areas of life. What’s not working and how it makes you feel. What you really want to be doing, and why.

Without this crucial piece, you’ll miss out on life-changing breakthroughs, insights and results.

ACTION: Before you start your experience, put all of your deeper truths on paper. Journal why you’re really in the program, and get radically honest.

 Rule #5: No Weak Language

“Maybe.”
“I’ll try.”
“I guess.”
“We’ll see.”

No, not here. The last and final rule of my coaching experiences (and ones you should adopt no matter who you choose to work with) is simply no weak language.

Weak language allows for excuses to come in, ensure you play small and can kill an otherwise transformative experience.

Here’s why this matters: our language provides a behind-the-scenes look at our closely held beliefs, and even more importantly —the level of belief and self trust we have with ourselves.

In my programs, we have a rule where we’re allowed to interrupt anyone at anytime (including me, of course) when they’re using weak or half hearted language.

One of the amazing things that happen when you become aware of your own weak language is how much you see it in other people. You overhear a conversation at your local Starbucks —and you’ll be amazed at how often we use these words that don’t mean anything.

Not here. Instead, when you speak —own it and declare it with everything you’ve got. Be willing to put yourself on the line.

ACTION: Eradicate all weak language, and start catching yourself in the process. Ask others to call you out, too.

tommy baker 1% rule

So, What Are You Waiting For?

We’ve come a long way. I wanted to create this resource, which is nearly 6,000 words —to help you step into a coaching or mentoring experience for one reason and one reason only:

They can, and they will —change every part of your life.

Sure, I’m biased, but I can say with definitive clarity that I would not be where I am today if I had not made that bold decision to go all in on myself.

My story is definitely extreme, but it’s what I needed at the time. Because if I don’t make that bold choice, I don’t have a $55,000 day in business, I don’t move cross country when I knew I needed to, I don’t meet my soul mate and I may be living a completely different life.

So as we finish this experience together, all I have is one question for you:

What are you waiting for? 

I’m often having conversations with people who know it’s time, and yet don’t take action. Each day they put it off —they begin to lose a fraction of their belief and energy to create something new. Until one day, it’s gone for good.

How to Hire a Coach, Mentor or Program Pt. III

I’ll be adding a special Part IV bonus section to this piece, and will link it here once it’s out. But for now, you have all you need.

To go back to Part I, click here. To review Part II, click here. And of course, if you’re wanting to work together in some capacity, let me know.

As of January 2019, these are the experiences I offer:

3P Experience. This is for you if you’re making less than $100K, control your financial destiny (i.e. entrepreneur, solopreneur or wanting to be one) and need to deepen your purpose, power and profit.

Breakthrough Mastermind. The Mastermind is for those making at least $200K and are at a ‘comfortable’ level but leaving so much on the table. You’re wanting to get to the next level and 5X every area of your life.

Private Coaching / Intensive. The last one is a fully customized experience where you come to Scottsdale, AZ and spend a day with me and/or enroll in a 100 day private coaching experience with me.

Fill out an application here, or simply email me at tommy@resistaverageacademy.com and we’ll take it from there.

I’d love to hear from you in comments, especially if you have any questions.

tommy baker 1% rule

How to Hire a Coach, Mentor or Program Pt. II

By | Advice
Reading Time: 8 minutes

How to Hire a Coach, Mentor or Program Pt. II

Note: this is a continuation of a series —to read Part I, click here.

THE BEST TIME TO HIRE A COACH WAS YESTERDAY

“I’m interested, but I’m going to wait until life slows down a little.”
“I want to make it happen, but it’s not the right time.”
“I can’t afford it right now, but soon enough I will.”

Facepalm.

(With respect, of course.)

So often, people get the spark of clarity where they know they must hire a coach, mentor or program.

And yet they wait, and put it off. What started as a wildfire of epic clarity is now wrapped up in logic, fear and rationalization to commit at some point in the future.

I want to make this clear: there is no perfect time to hire a coach, mentor or program. You make the time perfect when you make a committed decision and go all in.

That’s it. What I’ve found is selling coaching and transformation is kind of like skydiving: everyone needs to experience it, and yet jumping out of a perfectly working aircraft at 15,000 feet can always be put off for another day.

There are several psychological reasons for this, but here’s what I believe is at the core of the issue:

Because people have often failed when setting goals before, hiring a coach is stepping up to the plate and really putting themselves on the line.

And I know for my programs, the number one objection isn’t money (even if people tell me it is.) It’s not whether they know, like and trust me. It’s not the process of how I’m going to work with them. It’s one thing and one thing only:

Lack of trust and faith in their ability to follow through.

But in order to trust ourselves, we must know why we’re hiring a coach or program in the first place.

WHY ARE YOU HIRING A COACH?

Why are you here?

I asked him, piercing his eyes through a deep eye contact to get one thing and one thing only: the truth. We’d been in the same spot for 17 minutes, and I needed a real answer.

Your first step to get clear on when hiring a coach, mentor or program is knowing your why. Specifically:

Why are you hiring a coach?
What compelled you to want to?
Why is now the right time to do so?
What is the cost of not doing it?
What specifically do you want?

Most people haven’t taken the time to get honest and identify why they’re hiring a coach, and end up surprised when they join the cheapest program they can find and don’t see much results.

Often, before I enter a conversation to see if someone is fit for one of my programs —I’ll have them apply so they can get their why on paper. And there’s either two people:

One, the person who says the generic, Hallmark-card style things such as:

“I want to feel happier.”
“I want to get unstuck.”
“I want to fulfill my potential.”

These sound fun, but they don’t mean anything. They’re fluff, and this camp is usually lacking radical honesty: truly shutting off the noise in life and taking an honest assessment of what’s happening and why it’s affecting them greatly.

(Insider’s secret: most people aren’t willing to get honest about their current position and the frustration and pain it’s causing them. Many coaches also skip over this, because it isn’t always fun or sexy. But if we don’t get clear on today’s pressing issue, we lose the power of urgency and a do-it-now mentality.)

The second camp is long past the world of fluff, and they’re deep in the chaos. Meaning, things are not working and they need a life raft…now. They’re incredibly honest and clear, because they’re on the brink of a breakdown or in the middle of one.

While it’s never too late, I hope you have the foresight to seek help before the breakdown happens. Take time to identify your why and be clear. Be willing to let it all out, you deserve it.

NOTE: This is not a time to berate yourself on why you can’t get things right. This is a time to do what I call taking inventory —which is incredibly empowering.

Once you’re clear, it’s time to understand there’s different coaches, including: informational, motivational, inspirational and transformational.

THE INFORMATIONAL COACH

All coaches are the same, right? Wrong. Although often we’re all lumped into the same category, Lisa Nichols really helped me differentiate between the types of coaches, and we’ll use her framework here.

The first type of coach, mentor or program is informational. This is like it sounds: you’re investing in their information, and it usually leads to a predictable result.

Here are some examples of informational coaches or programs:

A program that teaches you how to start and launch a podcast.
The coach who teaches you how to improve your Facebook ads.
The mentor who helps you in your real estate business to flip homes.

The markers of an informational coach are simple:

There’s usually a systemized path from Point A to Point B
The main selling point is closing the gap above through information
There is usually a very tangible end result part of the process
The area of expertise is usually very specific and niched down

So, who may want to hire an informational coach? I’ve hired plenty of these, and while they are the least transformative —they help you and I get clear by leveraging their experience and expertise.

For example, I’ve hired informational coaches and programs to help with my writing, the podcast, copywriting and much more.

Here are some of the benefits of working with an informational coach:

They get you from Point A to Point B quite easily.
They are very specific in the results they can get you.
The timeframe to completion tends to be shorter than most.

What are some of the drawbacks?

The coaching relationship is largely transactional.
They don’t deal with the most common blocks in the way (the deeper stuff, such as your mindset and beliefs.)
It’s more up to you (it’s always up to you, but in this case even more so) to turn their information into powerful results.

What the informational coach does best is codify and streamline information to you in a way that’s easy to implement and execute on. They hold you accountable (usually loosely) and help you accomplish a hyper specific result.

THE MOTIVATIONAL COACH

So we’ve dug into the informational coach, now it’s time to tackle the motivational coach. As they sound, a motivational coach does one thing incredibly well: they amp you up.

These are the coaches who are fired up and help you get excited, passionate and energetically engaged in your life and goals. The purpose of the motivational coach is to light a fire in your life —helping you reclaim some long lost energy and enthusiasm.

The nuances of a motivational coach are several, and it can hard to describe all of them —but a motivational coach can have a core focus of your business, your career, or a general scope of your life.

What they do best is give you the spark you used to have back, and usually create a plan of action from the emotional state you’ve experienced.

Here are some of the benefits of working with an motivational coach:

They fire you up and get you inspired and excited.
They tap into your passion(s) —and release what’s in the way.
They’re exciting to be around and their energy can be felt from miles away.

What are some of the drawbacks?

Sometimes, motivation isn’t enough —it’s a great starting point, but what happens after?
The coaching relationship is mostly about improving your emotional states, to help you use this energy wisely.
If there’s big mindset blocks, motivation can create surface area results but they can look and feel temporary.

There was a point in my life where I really needed motivation. (I know, can you believe it?) But once I was able to motivate myself, I no longer needed to be amped up. I needed something deeper, which is what the last two types of coaches are all about.

THE INSPIRATIONAL COACH

The third type of coach often gets put in the same category as the motivational coach: the inspirational coach. While both can seem similar, to those who have experienced both —they’re not.

An inspirational coach taps into a deep part of you —pulling at your emotions and help you get grounded and committed from within. Here’s the way I explain it:

Motivation is external, while inspiration comes from within. So, an inspirational coach will help you do the inner work to get you to a place of extreme clarity and personal power.

This is the person who doesn’t rile you up energetically, but instead moves you emotionally. They connect you to what matters to you, and deepens your level of living a purposeful life. They can often make you emotional, and use these emotions as leverage to create something special.

Sometimes that can be to create a powerful vision, remember what matters and compel you to not leave this place without sharing your deepest gifts with the world.

There’s no doubt an inspirational coach can be hard to describe —and there’s certainly overlap between the motivational coach.

Here are some of the benefits of working with an inspirational coach:

They help you tap into a deeper why within.
They get you emotionally invested in your life again.
They give you a sense of inner power back.

What are some of the drawbacks?

An inspirational coach usually won’t have a blueprint for you, they’re about the inner game. You can expect most of your sessions to be about removing blocks in the way of your belief, clarity and identity. What happens next is usually up to you.

Remember, they’re not here to rile you up —they’re here to give you your personal power back. From this place, you don’t usually need motivation, because you’re deeply grounded in purpose and are in tune with your why and burning desire.

THE TRANSFORMATIONAL COACH

We’ve gone deep on the types of coaches so far, and we’re up to the last one: the transformational coach. The way I describe this type of coach is the following:

They incorporate all of the above but are not afraid to go to the dark places to let a part of you die —so you can create from a new place.

Again, for those who have never worked with anyone professionally, this may seem like pie-in-the-sky talk, but stay with me:

A transformational coach will push you, challenge you and spend most of their time taking you to your edge.

This is the most intense type of coaching, and truly isn’t for the faint of heart. It takes tremendous skill on the part of the coach —with an ability to hold space with compassion and leveraging their intuition to truly take you to the next level.

Finding a fantastic transformational coach is not easy, and is not for the dabblers. You’re either all in, or you’re completely out.

Here are some of the benefits of working with an transformational coach:

They literally transform you, and create the space to let a part of yourself go.
They push you to your edge, and encompass the other types of coaching along the way.
They create the highest probability and potential for long term change and results in your life.

What are some of the drawbacks?

Some of the drawbacks in hiring a transformational coach are that they’re not for everyone. Meaning, you really have to be ready —because they don’t always focus on the pretty parts of your life.

They push you, challenge you and help you rise above. For me personally, as I consider myself a transformational coach —I’ve had clients come to me who weren’t ready for real transformation (and that’s okay, too.)

How to Hire a Coach, Mentor or Program Pt. II

So, there you have it. Remember: the types of coaches above can cross boundaries —and may often be more than one type of coach.

But it’s important to recognize what you’re looking for, for example:

Do you simply want someone to compile and simplify information?

Do you need someone to energize you and get you excited about life again?

Do you want to do some deep inner work and remember why you’re here?

Do you want to radically transform your life and go to uncomfortable places to begin from a new place?

Each one of these are a different experience.

During Part III, I’m going to deep dive into how to make your coaching experience successful, and never look back.

If you have any questions, please post to comments and I’ll address them as we go on.

How to Hire a Coach, Mentor or Program Pt. I

By | Advice
Reading Time: 8 minutes

How To Hire a Coach, Mentor Or Program (Part I)

I sat there with my head coming up with hundreds of reasons not to do it.

I don’t have the money.
I haven’t paid rent this month.
I’m barely making ends meet now.

It was a winner-takes-all tug of war between my head and my heart, between intuition and logic and between a do-it-now mentality or a sit back and wait.

And yet, I was sitting there and committing to investing in a coaching program to the tune of $20,000. At the time, this number seemed so large it may as well been referring to Japanese yen.

(It’s one of those times where you can’t quite grasp the number, as it doesn’t fit your current model of reality.)

But it felt right, and my heart knew this would be a transformative moment in my life. A defining one —one where I was leaving the ordinary world behind in Campbell’s Hero’s Journey.

But I was still terrified.

how to hire a coach

SO, WHAT IS COACHING AND WHO IS IT FOR?

If we’re going to spend some time together on the topic of how to hire a coach —it’s imperative we define what coaching is, who it’s for, how it differs from therapy, and breakthrough the common myths.

So, who is coaching for and how do you know it’s for you?

Simple: coaching is about increasing your performance in life, business, relationships, and/or your spiritual life.

Specifically, a coaching experience is about:

Helping identify the blind spots you and I can’t see
Creating an energetic container to achieve breakthrough
Helping release blocks and mindset patterns in the way
Developing confidence and capability in any area of life

Coaching is about increasing your performance in life, business, relationships, and/or your spiritual life.

Furthermore, a great coaching experience allows you to collapse the time it takes to achieve results —leaning on the coaches experience and expertise to help you be more efficient.

Lastly, coaching is about perspective. Often, we get caught up in the way we see the world and the challenges we face —coaching opens this world up and allows us to look at things differently.

So if you’re:

Wanting to level up a specific area of your life
Tired of repeating the same patterns and results
Wanting to achieve certain results in much less time

…then coaching is definitely for you.

The truth is: coaching is for everyone —most people simply either aren’t willing to ask for help or committed enough in themselves and their dreams to make it happen.

Before we get rocking, let’s explore the difference between coaching and therapy to ensure you don’t make a mistake for your specific needs.

COACHING OR THERAPY?

With so many available options, I must make this point to ensure you make the best decision as I’m often asked:

How do I know if I need a therapist or a coach?

Simple: therapy is about healing the past, while coaching is improving performance today and in the future.

Notice the difference?

So if you’re dealing with emotional trauma, abuse, hurt, pain, divorce —see a therapist. The truth is, we all have some emotional trauma and seeing a therapist can benefit us all.

But there’s a stark difference between the two. I’ve experienced this first hand in my coaching career, where I took on clients that truly should have seen therapists.

It didn’t end well. I wasn’t qualified, and we were both frustrated that despite using techniques showing results in thousands of people —they still couldn’t get out of their own way.

Trauma is trauma, and even today in my coaching sessions I can help identify issues in the past, but refer people to others who spend their time there.

Now that we’ve defined who coaching is for, let’s identify the common myths in the world of coaching.

MYTH 1: THERE IS A RIGHT TIME TO HIRE A COACH

“I’m all in, but I’ll start next quarter when life is less busy.
“I’m ready, but let’s start in a few months so I’m ready.
“I’m interested, but I need some time to make more money.

Facepalm.

These are common excuses I hear from people who let themselves off the hook to not hire a coach, mentor or program. This brings us to the first myth: there is a perfect time to hire a coach.

The truth is: most people wait way too long to make the bold decision —because hiring a coach means your dreams are on the line and there’s nowhere to run, hide or escape.

Hiring a coach takes courage and is not always easy.

When I plunked down $20,000 in the story above —it was both a powerful moment and one of the hardest moments of courage I’d ever experienced.

In the face of this, waiting seems like a great idea.

But here’s the problem: waiting never works out, and if you feel pulled today —do whatever you can to act on it. Because as time passes, your enthusiasm for your dreams will start to fade until you wake up one day and it’s gone.

coaching tommy baker

MYTH 2: AS YOU SUCCEED, YOU DON’T NEED A COACH

Once you experience success, you’ll need less coaching —right?

Wrong. In reading Andre Agassi’s astounding biography, Open, it was incredible to see at the peak of his career how much coaching he was surrounded by.

Or simply look at an A-level actor or athlete —as they progress in their career, their support system increases, not decreases.

Look at an NFL Quarterback who is in the fraction of a smaller fraction of elite performers: they have a Quarterbacks coach, a Head Coach, countless trainers and specialists and usually mindset and performance coaches.

Why? Because as we grow and expand, our blind spots because more costly. Furthermore, there are usually fewer people around us who can see the nuances we’re missing…and this becomes priceless.

Now, does that mean you’ll always have a coach? For me, the answer is yes, but you can have periods of downtime as you evolve and grow.

As we grow and expand, our blind spots become more costly.

MYTH 3: ALL COACHES ARE THE SAME

We’ll cover this in Part II, but often people will lump coaches into one category —and think they’re all the same.

This is how you end up in a coaching experience or program that’s out of alignment. We’re going to break down the four types of coaches (informational, motivational, inspirational, and transformational) soon — but it’s important to get specific about what you really need.

Making matters more complex is the following: what you believe you need and what you really need aren’t always the same.

This is where getting honest about where you’re at is crucial to maximize your success in any experience.

MYTH 4: ONCE YOU HIRE A COACH, RESULTS ARE GUARANTEED

You did it. You swiped the card, paid the investment and now you’re going to make it rain, right? Not quite. While investing in yourself and hiring a coach is a great first step…

It’s still only a first step. Often, I’ll see people join a program and expect everything to change overnight.

It doesn’t work this way. Hiring a coach means now it’s time to do the serious work, and put yourself on the line by radically shifting your mindset and behavior.

Predictably, this is uncomfortable. Yet, it’s required to endure long lasting results and making sure you maximize the coaching experience.

(Insider’s secret: even the best coaches and programs have people who joined and did nothing. This is not a testament to them, it’s simply human behavior in action.)

MYTH 5: COACHES ARE SUPPOSED TO HAVE ALL THE ANSWERS

The whole point of hiring a coach, mentor or program is to have them tell you all the answers, right? Not always. Great coaches, in my experience —do have a wealth of knowledge to share with the world.

And yet, a brilliant coach doesn’t simply give you the answers. He or she creates an energetic container designed to ask powerful questions where you come up with the answers.

This creates a deep trust and self confidence lasting much longer than any coaching experience —which is what I am to do with my clients. Once my clients have hired me, I love working with them again —but I also know they’re much more equipped because I didn’t provide them with all the answers.

On top of this, it’s important to note that coaches won’t do the work for you.

A coach can’t do your daily morning routine.
A coach can’t force you to sit down and focus.
A coach can’t hold your hand during a sales process.

What I mean by this is simple: it’s up to you, and you wouldn’t want it any other way. Be wary of a coach who tried to do too much —they may not be confident in their ability to deliver.

Now, let’s examine why hiring a coach can and will change your life.

WHY HIRING A COACH WILL CHANGE YOUR LIFE

I had never put myself on the line the way I did, and none of the countless books, YouTube videos or affirmations could light a candle to the feeling when I committed.

It was the bold leap that changed my life like nothing I’d ever experienced before.

Without knowing how I was going to do it, I stepped into truly believing in myself and my dreams at the time.

We can all say we truly believe, but where we place our most valued resources tells a deeper story:

Where we invest our time.
Where we invest our focus.
Where we invest our energy.
Where we invest our money.

That moment for me was defining. Just 4.5 weeks later, I launched a brand new offering in my fitness business at the time and collected $55,000.

In one day.

This is what coaching does: it makes what we believe to be impossible, now possible. Because if you’d told me I was going to bring in $55,000 in one day, I’d say you were out of your mind.

But here’s the truth:

Without investing in myself, I don’t allow myself to experience the uncomfortable (and yet, incredible) possibility of bringing in the revenue for my business.

Coaching makes us believe what’s impossible…is now possible.

HOW TO HIRE A COACH, MENTOR OR PROGRAM

During this series, How To Hire a Coach, Mentor Or Program —we’re going to deep dive into the art and science of making a committed decision. The coaching industry has exploded to the tune of over $1 Billion per year and growing.

Consider this the introduction and Part I, and here’s what to expect with the rest of the series.

(Note: I’ll update the links as these are published.)

In Part II,  we’re going to reveal the different types of coaches —including informational, motivational, inspirational and transformational. I’ll share the key distinctions and how to ensure you get what you’re looking for when making a decision.

In Part III, I’m going to go deep on the common excuses holding most people back from getting started —and why these keep 99% of people spinning their wheels.

In Part IV, I’m going to share how to maximize your experience and have the highest probability of success. This includes both leading coaching experiences and being part of them —with what it will truly take to succeed.

Along the way, I’ll be sharing best practices, insider secrets, and so much more.

The mission of this series is to educate, inform and empower you to make a bold decision.

Make no mistake: hiring a coach is not for the faint of heart, but if you do it right —there may be nothing as transformative.

I’m biased, of course, but coaching has shifted every part of my life and I would not be experiencing the life I am today without its incredible power.

And I want you to experience the same.

Any questions so far? Stay tuned for the next parts of this series.

the 1% rule tommy baker

The 1% Rule: How to Fall in Love with the Process and Achieve Your Wildest Dreams

By | Advice, Writing
Reading Time: 5 minutes

The 1% Rule: How to Fall in Love with the Process and Achieve Your Wildest Dreams

the 1% ruleIt’s time.

The 1% Rule, my brand new book is officially out and I couldn’t be more excited to share this with you.

I wrote this for you:

For the person out there who is sick and tired of spinning their wheels.
For the person who has set big goals and visions and nothing ever changed.
For the person who feels overwhelmed with the noise and has lost confidence.

The honest truth is:

The 1% Rule is the book I wish I had.

Because I’ve been where you’ve been —and needed a way out.

Fast.

I Tried Everything, and Felt Stuck

For years, I’d immerse myself in all types of powerful content. I’d go to seminars. I’d spend big money I didn’t have to learn from the world’s best.

And while each of those experiences served me deeply —I’d come home after being drenched in inspiration and nothing would change.

Except my bank account was dented and I’d start to blame myself for not achieving the results I’d been promised.

The results I knew I could create.
The results I knew were within me.
The results I dreamed all day about.

Has this ever happened to you?

Here’s what I learned after all of these years:

Setting a grand, inspiring and emotional vision is only step one.

I know it sounds obvious —but none of these programs or seminars ever taught me how to reverse engineer the process of success.

In other words, I was never taught how to close the gap between where I am today and where I believed I could go.

So I created my own system, and The 1% Rule: How to Fall in Love with the Process and Achieve Your Wildest Dreams is the system.

The system to help you get your power back, and your belief that you can do it too —regardless of what has happened in the past.

Because here’s what I know: every time you and I set a goal, target or outcome and don’t move towards it —we start to lose a fraction of our belief in ourselves.

Until one day it’s all gone and we become jaded, scattered or simply give up and give in.

Not here, not you.

Now that the book is officially out on Amazon or Audible —I wanted to share the official introduction with you.

The 1% Rule

Our current system isn’t working.

Specifically, our system for setting goals and staying motivated enough to not only see them to completion, but consistently break through new levels of achievement and fulfillment.

Over the course of the last half decade, I’ve immersed myself in answering a few basic questions and have gone down the rabbit hole to explore these answers.

These questions are simple, yet incredibly complex at the same time.

They include:

Why do some people achieve massive success in everything they do, while others can’t get out of their own way?

What separates those who get excited and inspired for a season, a quarter, a month or a week, and those who are consistently on fire?

What are the core principles, mindsets, habits, and rituals of those who execute ruthlessly, and those who sit on the sidelines pondering?

This led me on a personal quest of self-discovery and growth as I traveled the world to learn from the best. It led me to invest hundreds of thousands of dollars in seminars, programs, courses, and mentors. It led me to launching my own content platform, podcast, and coaching and consulting business, and to writing my first book and leading my own intensive experiences.

Nothing was off limits. Instead of pursuing the answers to these questions in one context, I attacked them from all angles. Sometimes, it’d be in the realm of physical health and pushing my body to its limits. Another time it would be a deep spiritual retreat or a transformational experience. Many would be in the context of entrepreneurship and the principles of wealth production.

My thirst for this knowledge was unquenchable.

During this time, I started to uncover the answers to the questions I’d asked for so long. I also started to connect the dots between seemingly unrelated contexts. It all finally started to make sense.

Most importantly, I started to experience this shift in my own life, letting go of the old patterns of thinking and doing I’d created in order to step into new realities and experiences.

This led me to a powerful realization:

Nothing separates you and me from those whom we admire and look up to at the top of the mountain—we’re one and the same.

The only difference is the way they define and perceive success, their level of clarity around goal setting, and their associated behaviors and habits. I also realized there were crucial yet common myths we had to let go of in order to step into a place of powerful execution. Once we were able to adopt these new patterns, we too would become unstoppable.

These insights and realizations, discovered through a decade-long journey of both research and experiential training, led to the creation of the book you’re reading now.

My first book, UnResolution, was about dropping the mindset of waiting to achieve our goals, specifically the New Year’s myth. This new book is about a lifelong mindset that allows for incredible achievement and a deep-rooted fulfillment pertaining to the basic human desire of wanting to be better today than yesterday.

The 1% Rule was born from watching so many great people with amazing intentions never move the needle long enough to produce results. Ultimately, they would give up on their dreams, go back to their corporate offices, retreat on their health goals, disengage in their relationships, and cease all momentum.

Their dreams would become a distant memory as time passed. They’d stay stuck for years on end, feeling worse as each birthday passed until they ultimately gave up and decided they were destined to stay the same.

If this sounds familiar, don’t fret. No matter how out of touch you feel, there’s now a better way for you. The principles in this book are proven and tested on thousands of people from all life experiences and with varying desires, but with one core theme:

They want to close the gap between where they are today and where they envision they’re able to go.

If you want to do the same, this is your manifesto. If you’re here, I’ll assume this is not your first rodeo reading books like this—and I’m humbled. My mission is to give you a new perspective, release the immense pressure you’ve put on yourself, and give you a system you can use for the next year or decade, or for the rest of your life.

Your time is now because there is no such thing as “perfect timing.” If you’re reading this, it’s for a reason—and we have no time to waste.

The 1% Rule Book Trailer

Watch the official trailer of The 1% Rule below!

The 1% Rule Reviews

It’s been absolutely incredible to read the reviews about The 1% Rule, and I wanted to share some with you.

I am on a journey at the moment and am struggling to stay in track. This book helped me decide to take time out of my busy day this week and work on core outcomes, core processes and 1% processes. It inspired me to spend nearly two hours working on these things alone and I feel closer to bridging that gap between where I am at the moment and my original 6 month(now 4 month vision) because of it. Thank you Tommy Baker. – A Cahill

The best book I’ve read in a long time! The problem with most “self-help” books is that they contains a ton of great thoughts and theories without any actionable steps to take now. Not the case with this book. Tommy Baker does an excellent job at getting to the core of the problems, instilling motivation, and then giving action steps that can be taken right now to move forward and make progress. I highly recommend this book for anyone considering it. – Matt Olsen

This book delivers great tools both for personal development, business management and entrepreneurship. Very well written, focused and easy to understand, it is totally a “hands-on book” from the first chapter up to the last one. Don’t expect the ultra-fast get rich / get famous schemes. However, along the book there are many quick wins that, when used, will change your life immediately. – M Alcantara

Tommy Baker is my new favorite author and this is my new favorite book! I have implemented some of his suggestions (Pomodoro Technique), and see the difference in my daily routine already. I have no doubt that my business will look completely different in 90 Days. -Julie S

The 1% Rule Quotes & Links

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the 1% rule tommy baker

 

 

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