The 1% Rule: How to Fall in Love with the Process and Achieve Your Wildest Dreams
The 1% Rule, my brand new book is officially out and I couldn’t be more excited to share this with you.
I wrote this for you:
For the person out there who is sick and tired of spinning their wheels.
For the person who has set big goals and visions and nothing ever changed.
For the person who feels overwhelmed with the noise and has lost confidence.
The honest truth is:
The 1% Rule is the book I wish I had.
Because I’ve been where you’ve been —and needed a way out.
I Tried Everything, and Felt Stuck
For years, I’d immerse myself in all types of powerful content. I’d go to seminars. I’d spend big money I didn’t have to learn from the world’s best.
And while each of those experiences served me deeply —I’d come home after being drenched in inspiration and nothing would change.
Except my bank account was dented and I’d start to blame myself for not achieving the results I’d been promised.
The results I knew I could create.
The results I knew were within me.
The results I dreamed all day about.
Has this ever happened to you?
Here’s what I learned after all of these years:
Setting a grand, inspiring and emotional vision is only step one.
I know it sounds obvious —but none of these programs or seminars ever taught me how to reverse engineer the process of success.
In other words, I was never taught how to close the gap between where I am today and where I believed I could go.
So I created my own system, and The 1% Rule: How to Fall in Love with the Process and Achieve Your Wildest Dreams is the system.
The system to help you get your power back, and your belief that you can do it too —regardless of what has happened in the past.
Because here’s what I know: every time you and I set a goal, target or outcome and don’t move towards it —we start to lose a fraction of our belief in ourselves.
Until one day it’s all gone and we become jaded, scattered or simply give up and give in.
Not here, not you.
The 1% Rule
Our current system isn’t working.
Specifically, our system for setting goals and staying motivated enough to not only see them to completion, but consistently break through new levels of achievement and fulfillment.
Over the course of the last half decade, I’ve immersed myself in answering a few basic questions and have gone down the rabbit hole to explore these answers.
These questions are simple, yet incredibly complex at the same time.
Why do some people achieve massive success in everything they do, while others can’t get out of their own way?
What separates those who get excited and inspired for a season, a quarter, a month or a week, and those who are consistently on fire?
What are the core principles, mindsets, habits, and rituals of those who execute ruthlessly, and those who sit on the sidelines pondering?
This led me on a personal quest of self-discovery and growth as I traveled the world to learn from the best. It led me to invest hundreds of thousands of dollars in seminars, programs, courses, and mentors. It led me to launching my own content platform, podcast, and coaching and consulting business, and to writing my first book and leading my own intensive experiences.
Nothing was off limits. Instead of pursuing the answers to these questions in one context, I attacked them from all angles. Sometimes, it’d be in the realm of physical health and pushing my body to its limits. Another time it would be a deep spiritual retreat or a transformational experience. Many would be in the context of entrepreneurship and the principles of wealth production.
My thirst for this knowledge was unquenchable.
During this time, I started to uncover the answers to the questions I’d asked for so long. I also started to connect the dots between seemingly unrelated contexts. It all finally started to make sense.
Most importantly, I started to experience this shift in my own life, letting go of the old patterns of thinking and doing I’d created in order to step into new realities and experiences.
This led me to a powerful realization:
Nothing separates you and me from those whom we admire and look up to at the top of the mountain—we’re one and the same.
The only difference is the way they define and perceive success, their level of clarity around goal setting, and their associated behaviors and habits. I also realized there were crucial yet common myths we had to let go of in order to step into a place of powerful execution. Once we were able to adopt these new patterns, we too would become unstoppable.
These insights and realizations, discovered through a decade-long journey of both research and experiential training, led to the creation of the book you’re reading now.
My first book, UnResolution, was about dropping the mindset of waiting to achieve our goals, specifically the New Year’s myth. This new book is about a lifelong mindset that allows for incredible achievement and a deep-rooted fulfillment pertaining to the basic human desire of wanting to be better today than yesterday.
The 1% Rule was born from watching so many great people with amazing intentions never move the needle long enough to produce results. Ultimately, they would give up on their dreams, go back to their corporate offices, retreat on their health goals, disengage in their relationships, and cease all momentum.
Their dreams would become a distant memory as time passed. They’d stay stuck for years on end, feeling worse as each birthday passed until they ultimately gave up and decided they were destined to stay the same.
If this sounds familiar, don’t fret. No matter how out of touch you feel, there’s now a better way for you. The principles in this book are proven and tested on thousands of people from all life experiences and with varying desires, but with one core theme:
They want to close the gap between where they are today and where they envision they’re able to go.
If you want to do the same, this is your manifesto. If you’re here, I’ll assume this is not your first rodeo reading books like this—and I’m humbled. My mission is to give you a new perspective, release the immense pressure you’ve put on yourself, and give you a system you can use for the next year or decade, or for the rest of your life.
Your time is now because there is no such thing as “perfect timing.” If you’re reading this, it’s for a reason—and we have no time to waste.
The 1% Rule Book Trailer
Watch the official trailer of The 1% Rule below!
The 1% Rule Reviews
It’s been absolutely incredible to read the reviews about The 1% Rule, and I wanted to share some with you.
I am on a journey at the moment and am struggling to stay in track. This book helped me decide to take time out of my busy day this week and work on core outcomes, core processes and 1% processes. It inspired me to spend nearly two hours working on these things alone and I feel closer to bridging that gap between where I am at the moment and my original 6 month(now 4 month vision) because of it. Thank you Tommy Baker. – A Cahill
The best book I’ve read in a long time! The problem with most “self-help” books is that they contains a ton of great thoughts and theories without any actionable steps to take now. Not the case with this book. Tommy Baker does an excellent job at getting to the core of the problems, instilling motivation, and then giving action steps that can be taken right now to move forward and make progress. I highly recommend this book for anyone considering it. – Matt Olsen
This book delivers great tools both for personal development, business management and entrepreneurship. Very well written, focused and easy to understand, it is totally a “hands-on book” from the first chapter up to the last one. Don’t expect the ultra-fast get rich / get famous schemes. However, along the book there are many quick wins that, when used, will change your life immediately. – M Alcantara
Tommy Baker is my new favorite author and this is my new favorite book! I have implemented some of his suggestions (Pomodoro Technique), and see the difference in my daily routine already. I have no doubt that my business will look completely different in 90 Days. -Julie S
The 1% Rule Quotes & Links
You can buy The 1% Rule here:
Feel free to share these on social media and use them to help spread the word about The 1% Rule!